Press Release
OCR fan favorite and OCR Worlds Champion, Nicole Mericle packs a new sponsor in her run belt: Sur AltRed, a Beetroot supplement reputed to improve recovery time after muscle training and fatigue. Sur is not saying that AltRed will make you an OCRWC champion, but they’re also not not saying it either…
Sur PhytoPerformance™, creator of AltRed™, a groundbreaking phytonutrient supplement that unleashes the unique athletic performance and recovery benefits of betalain phytonutrients, has partnered with the Timex Multisport Team as well as professional ultrarunner Cat Bradley and professional Obstacle Course Racing (OCR) competitor Nicole Mericle for the 2018 season. Sur will support the esteemed athletes throughout the year and will provide them with AltRed for all of their training, racing and recovery needs.
Launched in July 2017, AltRed came to the market as a new paradigm in plant-based performance and recovery supplementation. Betalain, a phytonutrient naturally found in beets, is the active ingredient in AltRed. It has been scientifically proven in studies conducted by the Sports Performance Laboratory at the University of California Davis to improve oxygen delivery, mitigate lactic acid, and protect muscles from damage during activity. Sur’s commitment to athletes extends beyond the efficacy of performance, having AltRed third-party certified through both Informed-Choice Trusted by Sport™ and NSF™.
The Timex Multisport Team consists of 50 triathletes ranging in backgrounds and abilities from full-time, professional athletes to elite age groupers and influential triathlon figures. In 2018, the team will be racing at nearly 500 races worldwide across triathlon disciplines, with the season culminating at the Ironman World Championship in Kona, Hawaii. As a part of the sponsorship, Sur will supply team members with AltRed for their triathlon pursuits and the Timex Multisport Team will be prominently displaying the Sur and AltRed logos on their racing kits.
“We are really excited to be working with Sur PhytoPerformance this year,” said Tristan Brown, Timex Multisport Team Manager. “It is our mission to find partners that provide our athletes not only with beneficial product and equipment but with event support as well. Their presence at triathlon races across the country provides an extra level of encouragement when it is needed most for our athletes.”
Cat Bradley, a professional trail and ultra runner of Boulder, Colorado, has become an emerging young force after a breakthrough year of victories and podium finishes. In late 2016 she set the course record at the Rio Del Lago 100 Miler, and in 2017 took wins at the Canyons Endurance Run 100K and the Western States 100 Endurance Run. She also set the Fastest Known Time for the Grand Canyon Rim-to-Rim-to-Rim.
“I am excited to add another tool to my training and racing toolbox this season,” added Bradley. “AltRed has been really beneficial to my performance and recovery and I am happy to represent the product and the Sur brand this year.”
Nicole Mericle, residing in Boulder, Colorado, began her athletic career as an NCAA D1 runner at Rice University. After college, she started competing at OCR and has risen to the top of the sport as a multiple event World Champion. She closed out the 2017 season with multiple podium finishes on the Spartan World Championship Series, first place at the Tough Mudder World Championships as well as first place finishes in both the 3K and 15K races at the OCR World Championships.
“Adding AltRed to my daily routine has made a noticeable difference in my training and racing,” shared Mericle. “I appreciate the brand’s commitment to clean sport, passion to excel, and willingness to encourage and uplift others. These values align well with my own and I look forward to sharing AltRed with the trail running and obstacle course racing communities this season.”
“We are honored to be able to help support the Timex Multisport Team, Cat and Nicole this year,” shared Travis Johnson, Sur’s Product Manager. “We are privileged to power each and every one of these athletes who push and exceed their limits and that are all true role models for sport.”
This group of elite and professional athletes joins the AltRed PhytoRebel ambassador community of over 100 athletes who share the core principles of training and competing with plant-based supplements that are scientifically proven to improve athletic performance. The AltRed team will be hitting the road in their Airstream trailer starting this winter and will be activating at endurance events across the country throughout the year. AltRed is available for purchase at Sur.co and is sold in 30 capsule bottles for $50.00.
ABOUT SUR
Sur PhytoPerformance creates clean, powerful plant-based supplements that improve athletic performance. Sur is built on the experience of seven generations of farmers who have grown with the food, organic food, and dietary supplement industry. AltRed, a groundbreaking phytonutrient supplement that unleashes the athletic performance and recovery benefits of betalains, is the first product released by Sur. To learn more visit Sur.co.
ABOUT THE TIMEX MULTISPORT TEAM
Established in 2001, the Timex Multisport Team helped shape what the modern-day triathlon team looks like. Focused on supporting a range of athletes from full-time professionals, to elite age groupers, and consumer influencers, the Timex Multisport Team provides specific tools and management so athletes achieve the Team’s performance and marketing goals. Now in it’s 17th year, the Timex Multisport Team is the longest running triathlon program in the world. Learn more at timexteam.com
Kayla Coons
Her first race was the Georgia Warrior Dash in 2011 and she still enjoys racing local events and meeting the awesome runners who stop by the ORM tent when she's working.
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Congratulations Nicole. Well deserved.