Spartan Race Acquires La Ruta Mountain Bike Race

Spartan La Ruta Mountain Bike Race

This morning, Spartan Race announced they have acquired La Ruta De Los Conquistadores Mountain Bike Race, which calls itself the Toughest Mountain Bike Race On The Planet. It is a 3 day race that covers 161 miles, crosses 5 mountain ranges and has a cumulative 29,000 feet of climb. Under the terms of the agreement, Spartan, will acquire the La Ruta event and brand, while current founders and organizers Roman and Florencia Urbina will continue to operate the main event.

Spartan Race entered the trail running space earlier this year, launching a dozen or so events across the country. Next weekend, they are holding a Spartan Trail Championship with a $50,00 pay out.  Rumors are they have been looking to acquire some large established trail brands to continue to expand their portfolio in 2020.

A couple of questions immediately arise:

Will Spartan Race send experienced mountain biker Ryan Atkins?


We reached out to Ryan this morning who told us: “Coming from a background in XC mountain bike racing, I’m super stoked that my two worlds are colliding! I’ve always wanted to race La Ruta and maybe now I’ll be able to do it.”

Also, will all of these acquisitions be successful for Spartan, or will they end up in an AOL/Time Warner type situation?

Stay tuned true believers. Stay tuned.

Here is the complete press release:

Storied La Ruta De Los Conquistadores Mountain Bike Race Enters Strategic Partnership with Spartan to Expand the Event and Global Footprint
Acquisition by the World’s Largest Endurance Brand will Grow the Original Multi-Day
MTB Race In Its Home of Costa Rica and Beyond

BOSTON, MASS. (December 5, 2019) – Following the 27th annual La Ruta De Los Conquistadores multi-day mountain bike race, which traverses Costa Rica coast to coast, from Pacific to Atlantic over a three day-period, Spartan and organizers of the historic race have announced a partnership between the two endurance brands. Under the terms of the agreement, Spartan, the world’s largest obstacle race and endurance brand will acquire the La Ruta event and brand, while current founders and organizers Roman and Florencia Urbina will continue to operate the main event. This further marks Spartan’s expansion into new avenues of sport and fitness.

“From the day I set out to follow the steps of the Spanish Conquistadors – Juan de Cavallón, Perafán de Rivera and Juan Vásquez de Coronado more than 27 years ago, La Ruta has organically grown into the event it is today, and we’re excited to work Spartan to continue the tradition while taking the event to the next level,” said Roman Urbina. “Similar to La Ruta, Spartan is an authentic brand that turned into a global movement and we could not ask for a better partnership.”

As part of the acquisition and partnership Spartan will work closely with the La Ruta Founders to bring the format of the three-day adventure Mountain Bike Race, to regions across the world – something the brand is familiar with having grown from one event in Burlington, VT with 700 attendees to a global phenomenon with 250 events on six contents and more than one million annual participants. Future plans will also turn the flagship La Ruta event into a gated championship, with a pre-qualification feeder system through brand’s global events. The 2020 event will be the last with open registration.

The partnership is another move for Spartan to expand and grow its business outside of obstacle course events, as it launched a traditional trail running series in 2019, Spartan Trail, which is expanding across the globe as well.

“As we expand Spartan to all avenues of fitness and endurance sports, mountain biking is a natural fit, and beyond that, La Ruta has built an incredible event that shares our values for grit and determination,” said Spartan founder and CEO Joe De Sena. “Roman and Florencia have created one of the toughest endurance events on the planet, and we can’t wait to share their vision with the world. Much like we did with the introduction of Spartan Trail, we look forward to bring the Spartan community together with La Ruta’s and the global mountain biking community to introduce and grow each through shared passion and experiences.”

La Ruta began when Roman Urbina, an elite Costa Rican athlete and adventurer gathered a group of 17 friends to retrace the steps of the three conquistadores who, in the 1560’s began a 20-year journey through the beautiful and treacherous mountains of Costa Rica. When it was done, Roman emerged more convinced than ever that hard challenges can engender truth, understanding, and self-knowledge that can push anyone to greatness. Determined that such a trip had to be turned into an annual epic event, he created La Ruta and the rest is history.

For more information and to register visit: larutadelosconquistadores.com.

ABOUT SPARTAN
With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs, and popular media content, which has made OCR one of the fastest growing sports in the world. Spartan events feature races at various distances, Stadion and Sprint: 3-mile/5-km and 20 Obstacles; Super: 8-mi/13-km and 25 Obstacles; Beast: 13-mi/21-km and 30 Obstacles; and Ultra: 30-mi/50-km and 60 obstacles. Visit spartan.com for more information and registration.

MEDIA CONTACT: Jonathan Fine, +1 781.248.3963, jonathanf@spartan.com

 

 

 

Christopher McDougall – Born To Run With Donkeys


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Christopher McDougall sits down to discuss:

  • Why Nike is the Evil Empire.
  • What people get wrong about minimal running.
  • How Born To Run came about.
  • Running with animals.
  • Plus Stacie Davis back on the Intro for a breakdown of a very special episode of “911”.

Show Notes:

Buy “Running with Sherman” and all of Christopher’s books here.

Christopher on IG

OCR Discord Chat

Support Us On Patreon

Todays Podcast is sponsored by:VJ ShoesThe XTRM is made for rocky and technical terrain with support, comfort, and grip you need. Perfect for Obstacle Course’s, Sky Running, and all mountain adventures. Check out their website to find out which shoe is best for you. ORM10 saves 10 percent at checkout.

911 Tsunami

Listen using the player below or the links at the top of this page. 

Gamma, Omega, 5G and ET – Obstacle Discourse with Davis and Chace


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Obstacle Discourse with Davis and Chace – A weekly news show with Josh Chace and Matt B. Davis discussing items of the week for Spartan Race, Tough Mudder, and all other OCR related news.

This week’s topics:  Spartan qualifying special consideration, god awful Spartan/Savage medals, ET and #TechCorner featuring special Discord guest Ricky!

Show Notes:

Raise Money For DreamFar

Support Us On Patreon

Join the Discord

Davis and Chace theme music composed by Charmian Lee!

Listen using the player below or the iTunes/Stitcher links at the top of this page. 

 

Robert Killian – Reps, Refs, Serieses, and USAOCR


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Robert Killian discusses

  • Stadium Race controversy.
  • Which of Spartan’s 2020 upcoming Series he might do.
  • The mysterious “Athlete Board”.
  • His former involvement with USAOCR.
  • Much more

Todays Podcast is sponsored by:

Show Notes
Donate to DreamFar – It goes to a great cause and will get Matt to The Boston Marathon! (None goes to Matt, all goes to The Charity)

OCR Discord Chat

DreamFar Boston Donation

Support Us On Patreon

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WTM Part 3. Amelia, Doza, Mike, Katelyn, Carlo + Special Intro W/ Stacie Davis


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mike and katelyn

Wrapping up World’s Toughest Mudder 2019

with Amelia Boone and Kris Mendoza, Mike Stefano and Katelyn Ritter, and Carlo Piscitello.

Plus  a special intro including Stacie Davis.

OCR Discord Chat

Support Us On Patreon

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Amelia Boone From Spartan Media Fest Lake Tahoe


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Amelia Boone Tahoe

Amelia Boone sits down to discuss some serious and not so serious topics including:

  • What it means to be an “OCR legend”.
  • Disorders, addictions, and sobriety.
  • Binge watchable shows.
  • Vocal fry.
  • Overcoming stereotypes.
  • Much more.

Todays Podcast is sponsored by:

ATP Science

Show Notes

Spartan Media Fest

OCR Discord Chat

Support Us On Patreon

Listen using the player below or the links at the top of this page.