Spartan 24 Hour Championship 2019 – Sweden

PRESS RELEASE

The Snowcapped Mountains of Åre, Sweden to Host the Third-Annual “Spartan Ultra World Championship” 24-Hour Obstacle Course Race

World’s Largest Obstacle Course Race and Endurance Brands Brings the Word’s Most
Challenging OCR Event to the Alpine Heart of Scandinavia November 8

Åre, Sweden (February 7, 2019) – Spartan, the world’s largest obstacle course race (OCR) and endurance brand, will bring the third annual “Spartan Ultra World Championship” to the picturesque mountain village of Åre, Sweden November 9-10, 2019. Combining the beauty of the Scandinavian country with the grit of Spartan, the 24-hour endurance event will test the world’s best athletes as they face harsh winter conditions, high elevations and miles of technical terrain, just 350km below the Arctic Circle. As in the first two editions of the Spartan Ultra World Championship—held in Iceland—competitors in Åre can expect full-spectrum extremes of Mother Nature’s beauty and fury.

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Press Release: Spartan and Airstream Team Up for Basecamp X Giveaway

Spartan and Airstream Team-Up to Inspire Transformation and Adventure  with #SpartanConfessionals Airstream Giveaway

Experiential Brands Invite Spartan Athletes to Share their Transformational Stories

with the World for a chance to win an Airstream Basecamp X

BOSTON, MA (January 24, 2019) – Airstream, innovative maker of the iconic “silver bullet” travel trailer, rolls into Spartan events across the U.S. as the brand that’s built for adventure, teams-up with the world’s largest obstacle race and endurance brand to inspire the nation and give away a brand new 2019 Basecamp X travel trailer. The #SpartanConfessionals Airstream Giveaway encourages Spartan athletes of all skill levels and backgrounds to share their transformational stories and the inspiration that drives them to race, both on-site and via social media.

 

To enter the contest, racers participating in Spartan’s upcoming events in Southern California January 26 – 27, Arizona February 9 – 10, Las Vegas March 9 – 10 and San Jose March 16 – 17 can rest and recover from the race in a spacious Airstream with comfortable amenities and healthy snacks while discussing their experience in front of a camera. Spartans can also enter by posting their story on social media using the hashtag #SpartanConfessionals and tagging @Spartan. One winner will be selected at random and announced at the San Jose race.

 

“Spartan athletes from all over the world have overcome great obstacles in their lives, both on and off the course, and working with Airstream to share their stories is a natural fit given our shared passion for adventure and healthy living,” said Spartan CEO and founder Joe De Sena. “Together, Spartan and Airstream want to inspire positive transformation and we are excited to work with the iconic brand.”

 

Whether it is losing weight, overcoming addiction, fighting through the loss of a loved one or battling an injury, Spartans have incredible, inspirational stories to share and Spartan and Airstream want to hear them all.

“As a brand that encourages consumers to get outdoors, be active and thrive in positive community environments, we are delighted to partner with Spartan on this Giveaway,” said Bob Wheeler, President and CEO of Airstream. “Each of us has had obstacles to overcome – we are looking forward to the racers’ inspiring stories. Our Basecamp line is made for exploration and is built tough, like Spartan athletes, and we hope the winner of this Giveaway will utilize this trailer to tap into their adventurous side.”

Spartan events focus on sport, athleticism, and transformation, pushing the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Bucket Brigade, and Barbed Wire Crawl.

 

For contest rules and information and more information on each race, please visit Spartan.com.

 

About Spartan

With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs, and popular media content, which has made OCR one of the fastest growing sports in the world. Spartan events feature races at various distances, Stadion and Sprint: 3-mile/5-km and 20 Obstacles; Super: 8-mi/13-km and 25 Obstacles; Beast: 13-mi/21-km and 30 Obstacles; and Ultra: 30-mi/50-km and 60 obstacles. Visit spartan.com for more information and registration.

 

 

 

About Airstream

Airstream, the manufacturer of the iconic “silver bullet” travel trailer, is the longest-tenured recreational vehicle manufacturer in the world. The company’s mission, as set forth by founder Wally Byam, is to create well-designed, high-quality products that allow people to follow their dreams and explore the world in home-like comfort.

A steadfast commitment to Byam’s credo, “Let’s not make changes, let’s only make improvements,” has made the aluminum Airstream travel trailer a timeless classic. An unwavering focus on innovation keeps the company at the forefront of technology and customer experience in both the towable and motorized sectors.

Airstream is based in Jackson Center, Ohio, where a team of skilled craftspeople builds each trailer by hand, adding daily to the brand’s reputation for quality and innovation.

For more information, please visit Airstream.com, call 877-596-6111 or mail us at Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.

Learn more about Airstream, our dealers, and current travel trailer and touring coach models at airstream.com. For the latest news on Airstream, like us on Facebook and follow us on Twitter and Instagram.

Airstream is subsidiary of Elkhart, IN-based Thor Industries (NYSE: THO), the world’s largest manufacturer of RVs.

Press Release: Warrior Dash Helps You Keep Your New Year’s Resolutions

Now Through Sunday, January 27, Warrior Week Inspires Participants to Keep Their New Year’s Resolutions

First OCR Warrior Dash 2
Chicago, Ill. – January 21, 2019 – With 2019 in full swing, Warrior Dash, the 5K obstacle course race that more than 3 million people have completed since 2009, wants to help people stick to their New Year’s resolutions with the return of Warrior Week. Beginning today, Warrior Week will feature seven days of training tips, healthy living advice, exciting announcements, discounts, and more.

To celebrate the launch of Warrior Week, now through Sunday, January 27, it’s Buy One, Get One Half Off all 2019 Warrior Dash registrations with promo code WARRIORWEEK19.

Whether trying to improve overall health and fitness, spend more time outdoors, or try new things, New Year’s resolutions aim to improve oneself, but according to Business Insider, nearly 80% of New Year’s resolutions fail by February. By signing up for Warrior Dash and following along with Warrior Week, people are one step closer to following through on their resolutions

Warrior Week kicks into gear with a complete core workout by strength trainer Katie Uhran, sponsored by Core PowerⓇ high protein shakes. Sierra will break down the top gear choices to help Warriors conquer the course in 2019 with Warrior’s getting a 101 on healthy snacking from Bobo’s— from how to choose the right snack to healthy snack ideas.

Warriors have three course distances to choose from in 2019: an obstacle-loaded 1-mile course, a 10k option for those wanting to kick it up a notch, and the signature 5k course featuring 12 unique obstacles. As the race that anyone can start and everyone can finish, Warrior Week will help guide Warrior’s to determine, “What kind of Warrior are you?”

Registration

Visit WarriorDash.com to secure a spot in a competitive, preferred, or standard wave at one of Warrior Dash’s 2019 locations.

2019 Warrior Dash Locations:

Florida (Orlando), Feb. 9

Texas (Austin), March 2

California (Los Angeles), March 30

Georgia (Atlanta), April 13

Tennessee (Nashville), May 4

Kansas City, May 11

Oregon (Portland), May 18

North Carolina (Charlotte), June 1

Wisconsin (Milwaukee/Chicago), June 8

Minnesota (Twin Cities), June 29

Illinois (Chicago), July 13

Ohio, July 20

Michigan, July 27

Maryland, Aug. 10

New England, Aug. 17

Kentucky (Cincinnati/Louisville), Aug. 24

Indiana (Indianapolis), Sept. 7

Colorado, Sept. 14

Washington (Seattle), Sept. 21

Pennsylvania, Sept. 28

Oklahoma, Oct. 12

Arkansas (Little Rock), Oct. 19

Gulf Coast, Nov. 2

About Warrior Dash: Warrior Dash is the multi-distance obstacle course race that anyone can start and everyone can finish. Since 2009, over 3 million participants have celebrated their decision to leave their normal weekend in the mud – and the running industry hasn’t been the same since. Warrior Dash and its parent company, Red Frog Events, with the help of participants and a variety of initiatives, have donated over $14.5 million for St. Jude Children’s Research Hospital. Visit www.WarriorDash.com to learn more or find a location near you.

About Red Frog Events: Red Frog Events is an event production company and a pioneer of the experiential entertainment industry, recognized for its award-winning company culture. Since 2007, the company has developed innovative brands including the Warrior Dash obstacle race series, Firefly Music Festival, and Chicago Beer Classic. Red Frog also provides event services ranging from food and beverage to its ticketing platform, EventSprout. Red Frog has been named one of Forbes’ “Most Promising Companies in America”, has appeared consecutively on Inc. Magazine’s “Fastest Growing Companies” list, and was recognized on Chicago Tribune’s “Top Workplaces” from 2011-2014, among other honors. In recognition of its philanthropic efforts, the company was selected as St. Jude Children’s Research Hospital’s “Corporate Partner of the Year”. To date, Red Frog has raised over $14.5 million of a $25 million dollar fundraising commitment to St. Jude and in 2016, announced a one percent profit donation to the organization. Visit RedFrogEvents.com for more information.

OCRWC To Add 100 Meter Distance To 2019 Championship

 

 

Today, Adventurey is excited to announce a new championship distance which debuts at the 2019 Obstacle Course Racing World Championships–the 100 Meter Sprint Championships.

“The addition of this competition is the next logical step for our event,” said OCRWC Founder Adrian Bijanada. “Each year we hear from athletes longing for a format that places more emphasis on obstacle technique and proficiency, and we’re thrilled to finally offer them a world-class 100-meter course to compete on. Similar to our other distances, this will be a full-fledged discipline at the OCRWC.”

Utilizing a time-trial format, the 100 Meter Sprint Championships will feature a sprint course comprised of a unique group of obstacles that will be achievable by the vast majority of competitors, which will place particular emphasis on speed, technique, and efficiency of movement.


100M SPRINT CHAMPIONSHIPS

Open Time Trial Format – No Qualification Required Four Divisions: Men Under 40, Women Under 40, Men 40+, Women 40+ (additional divisions may be added at a later date)

  • Two Course Attempts Per Registration – Fastest Time In Each Division Wins
  • Medals Awarded for Top 10 Athletes in Each Division
  • Cash Prizes and Podium Medals for Top 3 Athletes in Each Division
  • Limit of One Online Registration Per Athlete
  • Compete at Any Time During Course Hours Friday – Sunday (Hours TBA)
  • $20 per athlete for the first 100 athletes, $30 per person thereafter

Spartan Partners With Rakuten For Marketing and Technology Needs

PRESS RELEASE

    

Rakuten to Power Spartan, The World’s Largest Obstacle Race, and Endurance Brand, in Multi-Year Global Partnership

Partnership to Fuel Growth Through Shared Passion for Fan Empowerment, Sport, Health and Wellness

 

SAN FRANCISCO, Calif. September 7, 2018 – Spartan and Rakuten, Inc. have entered a global partnership designating Rakuten as the exclusive Global Innovation Partner and “Powered by” partner of the world’s largest obstacle race and endurance brand. The multi-year partnership was announced today at Rakuten’s inaugural “Rakuten Optimism” event in San Francisco.

 

“I am excited to have Rakuten partner with Spartan, an organization with a passionate following and one that, like Rakuten, strives to motivate and empower its members and community,” said Rakuten, Inc. founder and CEO Hiroshi “Mickey” Mikitani. “Spartan is an innovator in obstacle and endurance racing and we’re going to work together, leveraging Rakuten technology and services and Spartan’s fervent community, to bring joy to sports fans everywhere.”

 

Rakuten branding will be integrated throughout Spartan’s global ecosystem of events, digital advertising, content, and merchandise. The brand will become the official kit sponsor for the Spartan Pro Team. The finisher shirts, worn by more than one million annual Spartan participants at competitions around the world, will now feature the Rakuten logo.

 

The partnership officially begins September 29, 2018, at the “2018 Spartan World Championship Powered by Rakuten,” the pinnacle event of the obstacle racing season which draws more than 20,000 athletes and spectators from more than 50 countries to North Lake Tahoe, Calif. In addition to the race, Rakuten will power the race-day live stream on Facebook WATCH as well as the post-event cable broadcast. The “Spartan Powered by Rakuten” brand logo will appear throughout the event site, including the athlete podiums, obstacles, and in the race festival.

 

Spartan is the latest addition to Rakuten’s growing roster of global sports and entertainment partnerships. Rakuten is the main Global Partner and Official Innovation and Entertainment Partner of FC Barcelona, the first-ever jersey badge sponsor and Official Partner of the Golden State Warriors, the presenting sponsor of Shakira’s El Dorado World Tour, and the exclusive distribution partner in Japan and global marketing partner of the NBA.

 

“Spartan has worked with Rakuten companies for nearly six years and the company has been a catalyst for our growth,” said Spartan founder and CEO Joe De Sena. “We’re excited to launch an official partnership with such a dominant brand that shares our passion for empowering others, and we look forward to working together to expand our communities across the globe.”

 

The partnership will see Rakuten powering an expanded scope of Spartan’s marketing and technology needs, including the use of Rakuten Marketing digital and affiliate marketing services. Global messaging and calling service Rakuten Viber will become the official communications channel of Spartan. Rakuten Viber will bring together Spartan race fans and competitors from around the world, offering exclusive access and entertaining extras through a Spartan Viber Community.

 

Spartan events focus on sport and athleticism, pushing the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Inverted Wall, Monkey Bars, and Barbed Wire Crawl.

 

Official designations include:

  • Spartan Powered by Rakuten
  • Rakuten: Global Innovation Partner of Spartan
  • Spartan E-Commerce Powered by Rakuten
  • Spartan Global Rankings Powered by Rakuten
  • Official Partner of Spartan U.S. Pro Team
  • Spartan Logistics Powered by Rakuten
  • Viber: Official Communications Channel of Spartan
  • Rakuten Marketing: Official Digital Advertising Partner
  • Rakuten Kobo: Official eBook and Audiobook Partner

 

Spartan’s Vice President of Global Partnerships Ian Lawson added, “Spartan has built a global sport, media platform and e-commerce business around the Obstacle Racing lifestyle and we’re excited to partner with Rakuten to showcase their marketing services and technologies, which are powering our business growth and helping to transform lives. The partnership provides Rakuten with an authentic voice in the health, wellness and fitness community and intimate access to our athletes and fans around the world.”

 

About Rakuten, Inc.

Rakuten, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses, and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1.2 billion members around the world. The Rakuten Group has over 15,000 employees and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.

 

About Spartan

Spartan is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across close to 40 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan World Championship in North Lake Tahoe, CA. Visit http://www.spartan.com for more information and registration.

 

MEDIA CONTACT:         Jonathan Fine, Spartan, +1-781-248-3963, jonathanf@spartan.com

Rakuten Corporate Communications, +1-312-961-2999, global-pr@rakuten.com

OCRWC Partners With Dream Team Television

2018 Obstacle Course Racing World Championships to Air Across Multiple UK Television Networks

The first broadcast of the 2018 Championships will air on the 27th of October on the UK’s Channel 4, with further broadcasts planned on additional networks including British Eurosport, Sky Sports, and more.

Today, Adventurey, LLC, producers of the Obstacle Course Racing World Championships (OCRWC), announced a partnership with Dream Team Television to produce programming for the 2018 Obstacle Course Racing World Championships. The program will air on the UK’s Channel 4, British Eurosport, Sky Sports, and other international networks.

“Obstacle Course Racing (OCR) has exploded in popularity over the past several years and is now recognized as a premier sport for professional and amateur athletes,” Adrian Bijanada, Adventurey Founder & CEO, said. “We’re excited for our athletes to showcase their skills and introduce OCR to sports fans around the world.”

The 60-minute recap of the event will follow both amateur and professional OCR athletes in the lead up to race day, as well as document the championship event as it unfolds.

“The OCRWC is a grueling test of athleticism unique to the sport of OCR” Bijanada said. “Our competitors are some of the world’s best all-around athletes. They possess exceptional strength, speed, endurance, and agility which will be on display to those watching the race.”

Competitors for the OCRWC must qualify for the event by meeting specific results criteria at other obstacle course races around the world.

“With the OCRWC, we believe we have created a unique and independent platform that celebrates the sport of obstacle course racing,” said Bijanada. “We can’t wait to show the world the exceptional nature of this sport’s community.”

This year’s OCRWC takes place from the 19th to the 21st of October outside London, England. Thousands of the world’s top athletes in the sport of OCR from more than 60 countries will compete for the title of World Champion in 3K, 15K, and Team Relay events.

The OCRWC will air on the UK’s Channel 4 on Saturday, the 27th of October. Following the debut broadcast, additional international networks will feature the program in their lineups with programming details announced as they become available.

For more information, please visit OCRWC.com, or contact Stacey Kennedy at stacey@adventurey.com.

About the Obstacle Course Racing World Championships
Founded in 2013, the OCR World Championships are the only truly independent global championships for the sport of Obstacle Course Racing. Its mission is to unify, promote, and increase participation in the sport of OCR while celebrating its athletes and community. Competing in the event requires athletes to qualify for a limited number of spots through a network of qualifying events. The 2017 competition drew more than 4,000 athletes from 67 nations to compete for cash prizes in individual Elite, Age Group, and Team competitions, making it one of the broadest and most diverse races in obstacle course racing history. For additional information, visit OCRWC.com.

About Adventurey
Founded in 2013, Adventurey is a leading innovator in the endurance sporting event market that produces and markets premier sporting events that offer unparalleled experiences for athletes and spectators. Adventurey’s portfolio of events include the Obstacle Course Racing World Championships, North American Obstacle Course Racing Championships, 24-Hour Enduro Obstacle Course Racing World Championships, South African Obstacle Course Racing Championships, and the Empire State Marathon. Learn more at Adventurey.com. For additional media inquiries, please contact Stacey Kennedy at stacey@adventurey.com.

About Dream Team Television
Dream Team Television was established in 1994 following a successful production of The Everest Marathon. In the following years, the team went from strength to strength, covering adventure and endurance events around the world for S4C, Transworld Sport, and SNTV.

Dream Team Television has since grown into one of the UK’s leading production companies specialising in Triathlon, adventure, and athletics programming. The company has a worldwide reputation for producing the highest quality programmes in this field.

Dream Team produces programmes on the top British Triathlons as well as Marathons, ultra-marathons, mass participation events and cycling.

Our client list is made up of top companies and organisations including IMG, Ironman, British Triathlon, One Step Beyond, Always Aim High, Activity Wales, Human Race, Welsh Athletics, Challenge and Men’s Health plus many others. For additional information, visit dreamteamtelevision.co.uk