Spartan Partners With Rakuten For Marketing and Technology Needs

PRESS RELEASE

    

Rakuten to Power Spartan, The World’s Largest Obstacle Race, and Endurance Brand, in Multi-Year Global Partnership

Partnership to Fuel Growth Through Shared Passion for Fan Empowerment, Sport, Health and Wellness

 

SAN FRANCISCO, Calif. September 7, 2018 – Spartan and Rakuten, Inc. have entered a global partnership designating Rakuten as the exclusive Global Innovation Partner and “Powered by” partner of the world’s largest obstacle race and endurance brand. The multi-year partnership was announced today at Rakuten’s inaugural “Rakuten Optimism” event in San Francisco.

 

“I am excited to have Rakuten partner with Spartan, an organization with a passionate following and one that, like Rakuten, strives to motivate and empower its members and community,” said Rakuten, Inc. founder and CEO Hiroshi “Mickey” Mikitani. “Spartan is an innovator in obstacle and endurance racing and we’re going to work together, leveraging Rakuten technology and services and Spartan’s fervent community, to bring joy to sports fans everywhere.”

 

Rakuten branding will be integrated throughout Spartan’s global ecosystem of events, digital advertising, content, and merchandise. The brand will become the official kit sponsor for the Spartan Pro Team. The finisher shirts, worn by more than one million annual Spartan participants at competitions around the world, will now feature the Rakuten logo.

 

The partnership officially begins September 29, 2018, at the “2018 Spartan World Championship Powered by Rakuten,” the pinnacle event of the obstacle racing season which draws more than 20,000 athletes and spectators from more than 50 countries to North Lake Tahoe, Calif. In addition to the race, Rakuten will power the race-day live stream on Facebook WATCH as well as the post-event cable broadcast. The “Spartan Powered by Rakuten” brand logo will appear throughout the event site, including the athlete podiums, obstacles, and in the race festival.

 

Spartan is the latest addition to Rakuten’s growing roster of global sports and entertainment partnerships. Rakuten is the main Global Partner and Official Innovation and Entertainment Partner of FC Barcelona, the first-ever jersey badge sponsor and Official Partner of the Golden State Warriors, the presenting sponsor of Shakira’s El Dorado World Tour, and the exclusive distribution partner in Japan and global marketing partner of the NBA.

 

“Spartan has worked with Rakuten companies for nearly six years and the company has been a catalyst for our growth,” said Spartan founder and CEO Joe De Sena. “We’re excited to launch an official partnership with such a dominant brand that shares our passion for empowering others, and we look forward to working together to expand our communities across the globe.”

 

The partnership will see Rakuten powering an expanded scope of Spartan’s marketing and technology needs, including the use of Rakuten Marketing digital and affiliate marketing services. Global messaging and calling service Rakuten Viber will become the official communications channel of Spartan. Rakuten Viber will bring together Spartan race fans and competitors from around the world, offering exclusive access and entertaining extras through a Spartan Viber Community.

 

Spartan events focus on sport and athleticism, pushing the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Inverted Wall, Monkey Bars, and Barbed Wire Crawl.

 

Official designations include:

  • Spartan Powered by Rakuten
  • Rakuten: Global Innovation Partner of Spartan
  • Spartan E-Commerce Powered by Rakuten
  • Spartan Global Rankings Powered by Rakuten
  • Official Partner of Spartan U.S. Pro Team
  • Spartan Logistics Powered by Rakuten
  • Viber: Official Communications Channel of Spartan
  • Rakuten Marketing: Official Digital Advertising Partner
  • Rakuten Kobo: Official eBook and Audiobook Partner

 

Spartan’s Vice President of Global Partnerships Ian Lawson added, “Spartan has built a global sport, media platform and e-commerce business around the Obstacle Racing lifestyle and we’re excited to partner with Rakuten to showcase their marketing services and technologies, which are powering our business growth and helping to transform lives. The partnership provides Rakuten with an authentic voice in the health, wellness and fitness community and intimate access to our athletes and fans around the world.”

 

About Rakuten, Inc.

Rakuten, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses, and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1.2 billion members around the world. The Rakuten Group has over 15,000 employees and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.

 

About Spartan

Spartan is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across close to 40 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan World Championship in North Lake Tahoe, CA. Visit http://www.spartan.com for more information and registration.

 

MEDIA CONTACT:         Jonathan Fine, Spartan, +1-781-248-3963, jonathanf@spartan.com

Rakuten Corporate Communications, +1-312-961-2999, global-pr@rakuten.com

OCRWC Partners With Dream Team Television

2018 Obstacle Course Racing World Championships to Air Across Multiple UK Television Networks

The first broadcast of the 2018 Championships will air on the 27th of October on the UK’s Channel 4, with further broadcasts planned on additional networks including British Eurosport, Sky Sports, and more.

Today, Adventurey, LLC, producers of the Obstacle Course Racing World Championships (OCRWC), announced a partnership with Dream Team Television to produce programming for the 2018 Obstacle Course Racing World Championships. The program will air on the UK’s Channel 4, British Eurosport, Sky Sports, and other international networks.

“Obstacle Course Racing (OCR) has exploded in popularity over the past several years and is now recognized as a premier sport for professional and amateur athletes,” Adrian Bijanada, Adventurey Founder & CEO, said. “We’re excited for our athletes to showcase their skills and introduce OCR to sports fans around the world.”

The 60-minute recap of the event will follow both amateur and professional OCR athletes in the lead up to race day, as well as document the championship event as it unfolds.

“The OCRWC is a grueling test of athleticism unique to the sport of OCR” Bijanada said. “Our competitors are some of the world’s best all-around athletes. They possess exceptional strength, speed, endurance, and agility which will be on display to those watching the race.”

Competitors for the OCRWC must qualify for the event by meeting specific results criteria at other obstacle course races around the world.

“With the OCRWC, we believe we have created a unique and independent platform that celebrates the sport of obstacle course racing,” said Bijanada. “We can’t wait to show the world the exceptional nature of this sport’s community.”

This year’s OCRWC takes place from the 19th to the 21st of October outside London, England. Thousands of the world’s top athletes in the sport of OCR from more than 60 countries will compete for the title of World Champion in 3K, 15K, and Team Relay events.

The OCRWC will air on the UK’s Channel 4 on Saturday, the 27th of October. Following the debut broadcast, additional international networks will feature the program in their lineups with programming details announced as they become available.

For more information, please visit OCRWC.com, or contact Stacey Kennedy at stacey@adventurey.com.

About the Obstacle Course Racing World Championships
Founded in 2013, the OCR World Championships are the only truly independent global championships for the sport of Obstacle Course Racing. Its mission is to unify, promote, and increase participation in the sport of OCR while celebrating its athletes and community. Competing in the event requires athletes to qualify for a limited number of spots through a network of qualifying events. The 2017 competition drew more than 4,000 athletes from 67 nations to compete for cash prizes in individual Elite, Age Group, and Team competitions, making it one of the broadest and most diverse races in obstacle course racing history. For additional information, visit OCRWC.com.

About Adventurey
Founded in 2013, Adventurey is a leading innovator in the endurance sporting event market that produces and markets premier sporting events that offer unparalleled experiences for athletes and spectators. Adventurey’s portfolio of events include the Obstacle Course Racing World Championships, North American Obstacle Course Racing Championships, 24-Hour Enduro Obstacle Course Racing World Championships, South African Obstacle Course Racing Championships, and the Empire State Marathon. Learn more at Adventurey.com. For additional media inquiries, please contact Stacey Kennedy at stacey@adventurey.com.

About Dream Team Television
Dream Team Television was established in 1994 following a successful production of The Everest Marathon. In the following years, the team went from strength to strength, covering adventure and endurance events around the world for S4C, Transworld Sport, and SNTV.

Dream Team Television has since grown into one of the UK’s leading production companies specialising in Triathlon, adventure, and athletics programming. The company has a worldwide reputation for producing the highest quality programmes in this field.

Dream Team produces programmes on the top British Triathlons as well as Marathons, ultra-marathons, mass participation events and cycling.

Our client list is made up of top companies and organisations including IMG, Ironman, British Triathlon, One Step Beyond, Always Aim High, Activity Wales, Human Race, Welsh Athletics, Challenge and Men’s Health plus many others. For additional information, visit dreamteamtelevision.co.uk

2018 USAOCR National Championships Coming to San Diego in December

Press Release

2018 US NATIONAL CHAMPIONSHIPS OF OBSTACLE COURSE RACING COMING TO SAN DIEGO

SAN DIEGO, CA, July 3rd – USA Obstacle Course Racing (USAOCR) is excited to announce the 2018 US National Championships of Obstacle Course Racing from December 1-2. It will be held at the Chula Vista Elite Athlete Training Center, an Official U.S. Olympic and Paralympic Training Site.
This race is open to the public with athletes of all backgrounds and experiences invited to participate in the Elite Men’s and Women’s, Age Group, Open or Para-Athlete Divisions.

Qualifying athletes who have competed at an elite level at popular OCR branded events such as Spartan Race, Tough Mudder, Warrior Dash, Savage Race and the like will be invited to compete in the elite divisions of each event. The event will feature both a Standard Distance (6-9 miles, 18+ obstacles) and an International Distance (3-4 miles, 12+ obstacles) race open to all participants. The event will also include a spectator friendly, Track Distance race (1200 meter, 3-lap, 10+ obstacle course) only open to the Elites athletes.

We are excited to invite world-class obstacle and multi-sport athletes to compete in our national championship. Our partnership with the City of Chula Vista and the Elite Athlete Training Center is a perfect fit exposing our athletes to an official US Olympic Training site and the realm of future opportunities in this emerging sport.” States Jamie Monroe, Vice Chair of USA Obstacle Course Racing and event organizer.

The top 5 athletes in the elite division races will become members of Team USA and will have the opportunity to represent the United States in International Obstacle Course Racing Championship events in 2019.

This event is hosted by USAOCR- the National Governing Body for obstacle sports, disciplines and events in the United States of America. This race helps USA Obstacle Course Racing meet requirements specified by World OCR, the Fédération Internationale de Sports d’Obstacles (FISO) to qualify athletes for future international competitions and to meet World OCR requirements as specified by the International Olympic Committee and the International Paralympic Committee.

OCR’s explosive growth has resulted in elite divisions and athletes traveling extensively to obstacle events across the country. This event represents our second US National Championships and has been under development for over a year. Our championship events are designed to showcase and honor the sport and its athletes” stated USAOCR executive director and Olympian Rob Stull.

Athletes can register at http://usaocrchamps.org or for more information please email info@usaocrchamps.org. General admission tickets will also be available for spectators to cheer on their athletes throughout the weekend at the Chula Vista Elite Athlete Training Center.

About USAOCR
USA Obstacle Course Racing (USAOCR) is the National Governing Body for obstacle sports, disciplines and events in the United States of America. A member-based nonprofit that exists to represent the needs of the sport through athlete member representation and engagement whose mission is to promote Obstacle Course Racing and its related sports and disciplines throughout the United States, to lead the sport of OCR, and meet governance requirements as specified by the United States Olympic Committee and World OCR, the Fédération Internationale de Sports d’Obstacles. For more information visit https://usaocr.org/.

About Chula Vista Elite Athlete Training Center
The Chula Vista Elite Athlete Training Center (CVTC), a U.S. Olympic and Paralympic Training Site, covers 155 acres of state-of-the-art sports venues for training, competition, and events. It originally opened in 1995 as a U.S. Olympic Training Center, a gift to the United States Olympic Committee from the San Diego National Sports Training Foundation. In 2017, ownership of the Chula Vista Elite Athlete Training Center was transferred to the City of Chula Vista and the facility is now operated by Elite Athlete Services. For more information, visit https://trainatchulavista.com/.

Contact at USA Obstacle Course Racing:
• Jamie Monroe- Vice Chair- Jamie.Monroe@usaocr.org

Tough Mudder Bootcamp Studio Opening In Massachusetts

 

PRESS RELEASE

TOUGH MUDDER BOOTCAMP TO CELEBRATE FLAGSHIP STUDIO GRAND OPENING

IN BURLINGTON ON SATURDAY, JUNE 2

 

 

Burlington, Mass., May 30, 2018 – In a milestone moment for the leading sports, active lifestyle and media brand, Tough Mudder Inc. is proud to announce the grand opening of Tough Mudder Bootcamp, a high-intensity functional fitness training studio designed to challenge and train all fitness levels. The flagship workout studio in Burlington’s Crossroads Plaza (34 Cambridge Street) will open to the public on Saturday, June 2 and offer free 45-minute and 20-minute full-body team workouts from 10 a.m. to 4 p.m.

The day-long celebration will be packed with free and fun-filled activities including unique and challenging workout classes, live entertainment, food and refreshments for the entire family. Among the special elements of the Grand Opening celebration:

  • 45-minute fitness workout classes (11 a.m., 1 p.m. and 3 p.m.)
  • 20-minute mini-group fitness workout classes (12:30 p.m., 2 p.m. and 2:30 p.m.)
  • Tough Mudder Bootcamp studio tours (all day)
  • A shot Tough Mudder’s signature Human Hamster Wheel obstacle, which tests upper body strength as they attempt to ring the bell on top of a giant wheel
  • Prize packages and Tough Mudder Boston event tickets. The first 200 guests at the Grand Opening to receive giveaways including Gift Bags, protein bars and workout beverages, tours and chances to win $130 Merrell Gift Cards
  • Guests can save up to 60% on memberships. Attendees who purchase a membership at the event will receive Burlington Bootcamp founding member T-shirts.
  • Commemorative ribbon cutting featuring Tough Mudder CEO/Founder Will Dean, Tough Mudder Bootcamp President Catrin Bowtell, Burlington Bootcamp Franchise Owner Henry Pott and Tough Mudder Bootcamp Creative Director Eric “ERock” Botsford.

 

Tough Mudder Bootcamp 45-minute high-intensity interval training (HIIT) training classes – priced as low as $10 – are built around four fitness pillars: Strength, Power, Agility, and Endurance. Each of the six unique classes is teamwork-based and leverage Tough Mudder’s proprietary technology platform to deliver highly effective, fun, motivational, customizable and safe workouts – regardless of fitness level. Plus, there are new workouts added daily, keeping classes fresh, diverse and challenging.

 

The studio’s smaller, intimate footprint (2,000 to 3,000 sq. ft.) will act as a “community center” to motivate members to achieve their goals through realistic benchmarks and other Tough Mudder events. Based on the Tough Mudder company mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team-oriented training and community as it increases accountability and enjoyment.

 

“I am thrilled that Burlington will be home to the founding Tough Mudder Bootcamp and be on the cutting edge of this new fitness studio offering. We are eager to help so many in our community reach their fitness goals – no matter their athletic ability,” said Tough Mudder Bootcamp Burlington Owner, Henry Pott. “The Grand Opening celebration on Saturday, June 2 will offer folks of all ages the opportunity to experience how teamwork can make fitness so much more fun. Tough Mudder Bootcamp is all about uniting the current ‘Mudder Tribe’ while providing a supportive environment to newest members. This dynamic fitness challenge will be the buzz of the community.”

 

To register for a free one-week trial membership, please contact founderspack@toughmudder.com today through Friday, June 8. Additionally, a limited quantity of Founding Membership deals will be offered on-site at the event and by visiting here.

 

For the latest Tough Mudder Bootcamp Burlington information, follow the studio on Facebook and on Instagram.

 

Tough Mudder Bootcamp Burlington Grand Opening Schedule

Saturday, June 2 from 10 a.m. to 4 p.m.

10 A.M.                    Doors open, and guests can try Tough Mudder’s world-class obstacle, Human Hamster Wheel. The first 200 will receive free Tough Mudder Gift Bags, protein bars and workout beverages, behind-the-scenes studio tours and chances to win $130 Merrell Gift Cards.

11 A.M.                    First free full 45-minute workout class begins. Participants are encouraged to arrive at least 15 minutes prior to the start of the class to ensure spots.

 12 P.M.                    Commemorative ribbon cutting featuring Tough Mudder CEO/Founder Will Dean, Tough Mudder Bootcamp President Cathrin Bowtell, Burlington Bootcamp Franchise Owner Henry Pott and Tough Mudder Bootcamp Creative Director Eric “ERock” Botsford.

 12:30 P.M.               Mini-workout class providing the best elements of a full class conducted by Tough Mudder Bootcamp creative director and certified trainer “ERock.”

 1 P.M.                      Second free full 45-minute class.

 2:30 P.M.                 Second mini-workout class.

 3 P.M.                      Third free full 45-minute workout class.

 4 P.M.                      Event concludes, and prizes/giveaways distributed.

 

Tough Mudder Bootcamp:

Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social.  Six unique class types are all designed around the fitness pillars of Strength, Power, Agility and Endurance.  Workouts change every day.  Most importantly, all workouts are done working together with other Bootcamp goers – in partner teams, in groups or as a full class.  Workouts are run using Tough Mudder Bootcamp’s proprietary technology platform. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team training and community as it increases accountability and enjoyment. A small footprint (2,000 to 3,000 sq. ft.), each Bootcamp class will act as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.

 

Media ContactAngela Alfano; Angela.Alfano@ToughMudder.com

Spartan Announces 2018 Team World Championship Obstacle Race

 Spartan-Race-Logo

PRESS RELEASE

Spartan Announces 2018 Team World Championship Obstacle Race with New Format, Qualifying Events and Expanded Field    
Teams from more than 20 Countries will Journey to the Spartan World Championship in North Lake Tahoe to Represent Their Nations; Qualifying Events Open to Racers of All Skill Levels

BOSTON, MA (May 21, 2018) – The 2018 Spartan Team World Championship returns to the mountains of North Lake Tahoe September 30, 2018. The event will see some of the best athletes in the world unite to form country specific teams of three, representing more than 20 nations as part of the Spartan World Championship Weekend, the premier event of the 2018 Obstacle Racing (OCR) season. This year’s team race features new qualifying standards, gender-specific teams and a larger field competing on a “Spartan Super” race course featuring more than eight-miles of terrain with 25 to 30 signature obstacles along with challenges specifically designed for the format.

“The display of athleticism, comradery and pure grit exemplified in the inaugural Spartan Team World Championship created an exciting competition that resonated with racers and fans across the globe.” said Spartan Vice President of Product David James Watson. “Bringing the event to the next level, we’ve expanded the format to create even more competition as the best athletes in OCR join together and descend on Tahoe to honor their nations.”

The inaugural Team World Championship saw co-ed teams of three representing more than 20 countries dominate the terrain at Squaw Valley, with Team USA, Czech Republic and Canada taking the podium spots. Upping the ante and following the spirit of Olympic-style competition, the 2018 event will feature gender-specific teams of three, who have earned a spot on the course at one of 16+ global qualifying events. The fastest three teams of each gender, from each country competing in qualifying events will earn the right to represent their country in Tahoe. With up to three male and three female teams from each nation eligible for the main event, the field will be larger than ever before.

The qualifying event for the U.S. National teams takes place in Utah July 29 during the U.S. National Series race weekend, Mexico’s plays out August 18 over its National Championship race weekend in Mexico City and Canada will offer three opportunities August 12 in Calgary, August 26 in Quebec City and September 9 in Duntroon, Ontario. While intense competition will unfold among elite racers at the team qualifying events, athletes of all abilities are invited to form teams and participate to put their skills to the test. For a complete list of qualifying events and to register visit Spartan.com.

The 2018 Team World Championship and qualifying events are part of Spartan’s Global Championship Series, which feature events on five continents – where National Series lead to Regional Championship events that qualify racers for the World Championship. To qualify for regional championships, competitors must place top 10 in any regular season or National Series event. To qualify for the World Championship in North Lake Tahoe, racers must finish top 10 in a National Series event or a Regional Championship.

The 2018 Spartan World Championship returns to North Lake Tahoe, Calif./Nev., Sept. 29-30, drawing some of the world’s best endurance athletes to the rugged mountains of Squaw Valley | Alpine Meadows—host of the 1960 Winter Olympics. The World Championship attracts qualifiers from more than 50 countries to stake their claim on more than $125,000 in prize money.

The Team World Championship and World Championship races will stream live exclusively on Facebook Watch via the Spartan Race LIVE Page.

Spartan events focus on sport and athleticism, pushing the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Bucket Brigade and Barbed Wire Crawl.

About Spartan 
Spartan is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan World Championship in North Lake Tahoe, CA. Visit http://www.spartan.com for more information and registration.

MEDIA CONTACT: Jonathan Fine, 781.248.3963, jonathanf@spartan.com

Spartan Partners with Caterpy Laces – “Official Shoelace of Spartan”

PRESS RELEASE

Caterpy Laces, the world’s top-selling no tie shoelaces, has entered a partnership with Spartan, the world’s largest obstacle race (OCR) and endurance brand, to become the “Official Shoelace of Spartan U.S.” This non-traditional shoelace will allow Spartan athletes’ to race through unpredictable terrain while tackling signature obstacles, without having to worry about losing a shoe or stopping to re-tie.

Popular among runners and triathletes, Caterpy Laces versatility will translate to the OCR, helping to improve the performance of Spartan athletes. The no tie laces allow athletes to customize the desired tension on their shoes, allowing for better circulation and mobility.

The drive and determination of OCR athletes have inspired Caterpy to create a lifestyle that will help athletes reach their fullest potential. As part of the partnership, Caterpy Laces is creating exclusive products including the “Caterpy Spartan” and “Caterpy Spartan Trifecta” edition laces. The special edition laces will be made with functionality, quality, and design in mind. and are scheduled to launch in selected stores, Spartan.com, CaterpyLaces.com and at select U.S. Spartan events in the summer of 2018.

About Caterpy Laces

Caterpy Laces are the world’s top-selling no tie shoelaces. They use elastic bump technology to hold customized tension throughout all eyelets. Invented in Japan by a marathon runner, Caterpy Laces strives to solve all shoelace issues. These issues range from the inconsistency of tension throughout the shoe, lack of adaptivity for different foot shapes and inconvenience of tying laces. Often times, people think foot pains develop from an improper shoe, when it may be from improper laces.

About Spartan Race, Inc

Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan Race World Championship in North Lake Tahoe, Calif.