OCR Athlete Nicole Mericle Backed by Sur AltRed for 2018

Press Release

OCR fan favorite and OCR Worlds Champion, Nicole Mericle packs a new sponsor in her run belt: Sur AltRed, a Beetroot supplement reputed to improve recovery time after muscle training and fatigue. Sur is not saying that AltRed will make you an OCRWC champion, but they’re also not not saying it either…

Sur PhytoPerformance™, creator of AltRed™, a groundbreaking phytonutrient supplement that unleashes the unique athletic performance and recovery benefits of betalain phytonutrients, has partnered with the Timex Multisport Team as well as professional ultrarunner Cat Bradley and professional Obstacle Course Racing (OCR) competitor Nicole Mericle for the 2018 season.  Sur will support the esteemed athletes throughout the year and will provide them with AltRed for all of their training, racing and recovery needs.

Launched in July 2017, AltRed came to the market as a new paradigm in plant-based performance and recovery supplementation. Betalain, a phytonutrient naturally found in beets, is the active ingredient in AltRed. It has been scientifically proven in studies conducted by the Sports Performance Laboratory at the University of California Davis to improve oxygen delivery, mitigate lactic acid, and protect muscles from damage during activity. Sur’s commitment to athletes extends beyond the efficacy of performance, having AltRed third-party certified through both Informed-Choice Trusted by Sport™ and NSF™.

The Timex Multisport Team consists of 50 triathletes ranging in backgrounds and abilities from full-time, professional athletes to elite age groupers and influential triathlon figures. In 2018, the team will be racing at nearly 500 races worldwide across triathlon disciplines, with the season culminating at the Ironman World Championship in Kona, Hawaii. As a part of the sponsorship, Sur will supply team members with AltRed for their triathlon pursuits and the Timex Multisport Team will be prominently displaying the Sur and AltRed logos on their racing kits.

“We are really excited to be working with Sur PhytoPerformance this year,” said Tristan Brown, Timex Multisport Team Manager. “It is our mission to find partners that provide our athletes not only with beneficial product and equipment but with event support as well. Their presence at triathlon races across the country provides an extra level of encouragement when it is needed most for our athletes.”

Cat Bradley, a professional trail and ultra runner of Boulder, Colorado, has become an emerging young force after a breakthrough year of victories and podium finishes. In late 2016 she set the course record at the Rio Del Lago 100 Miler, and in 2017 took wins at the Canyons Endurance Run 100K and the Western States 100 Endurance Run. She also set the Fastest Known Time for the Grand Canyon Rim-to-Rim-to-Rim.

“I am excited to add another tool to my training and racing toolbox this season,” added Bradley. “AltRed has been really beneficial to my performance and recovery and I am happy to represent the product and the Sur brand this year.”

Nicole Mericle, residing in Boulder, Colorado, began her athletic career as an NCAA D1 runner at Rice University. After college, she started competing at OCR and has risen to the top of the sport as a multiple event World Champion. She closed out the 2017 season with multiple podium finishes on the Spartan World Championship Series, first place at the Tough Mudder World Championships as well as first place finishes in both the 3K and 15K races at the OCR World Championships.

“Adding AltRed to my daily routine has made a noticeable difference in my training and racing,” shared Mericle. “I appreciate the brand’s commitment to clean sport, passion to excel, and willingness to encourage and uplift others. These values align well with my own and I look forward to sharing AltRed with the trail running and obstacle course racing communities this season.”

“We are honored to be able to help support the Timex Multisport Team, Cat and Nicole this year,” shared Travis Johnson, Sur’s Product Manager. “We are privileged to power each and every one of these athletes who push and exceed their limits and that are all true role models for sport.”

This group of elite and professional athletes joins the AltRed PhytoRebel ambassador community of over 100 athletes who share the core principles of training and competing with plant-based supplements that are scientifically proven to improve athletic performance. The AltRed team will be hitting the road in their Airstream trailer starting this winter and will be activating at endurance events across the country throughout the year. AltRed is available for purchase at Sur.co and is sold in 30 capsule bottles for $50.00.

 ABOUT SUR  

Sur PhytoPerformance creates clean, powerful plant-based supplements that improve athletic performance. Sur is built on the experience of seven generations of farmers who have grown with the food, organic food, and dietary supplement industry. AltRed, a groundbreaking phytonutrient supplement that unleashes the athletic performance and recovery benefits of betalains, is the first product released by Sur. To learn more visit Sur.co.

 

ABOUT THE TIMEX MULTISPORT TEAM

Established in 2001, the Timex Multisport Team helped shape what the modern-day triathlon team looks like. Focused on supporting a range of athletes from full-time professionals, to elite age groupers, and consumer influencers, the Timex Multisport Team provides specific tools and management so athletes achieve the Team’s performance and marketing goals. Now in it’s 17th year, the Timex Multisport Team is the longest running triathlon program in the world. Learn more at timexteam.com

OCR World Championship 2017 Results

OCR World Championships Crowns Jonathan Albon and Nicole Mericle as 3K Short Course Champions Each claiming the $10,000 First Prize Purse

MEN’S PRO DIVISION

  1. Jonathan Albon- UK 17:23.6
  2. Ryan Atkins – CANADA 18:00.3
  3. Ben Kinsinger – USA 19:47.2

WOMEN’S PRO DIVISION

  1. Nicole Mericle – USA 20:24.1
  2. Lindsay Webster – CANADA 20:59.1
  3. Karin Karlsson – SWEDEN 22:21.7

Blue Mountains, Ontario – The world’s best obstacle racing athletes from sixty-seven nations converged on Blue Mountain Resort for the 3K Short Course Championships as part of the OCR Championships Weekend. For the second year, athletes made their way to the picturesque Blue Mountain for one of the most challenging and exciting short courses in the world.

The OCR World Championships Short Course featured nearly 3,000 athletes from sixty-seven nations and total prize purses over $43,500 disbursed among age group and pro divisions. The Friday event featured a 3-Kilometer course with fourteen obstacles from races and builders around the world. The athletes battled a challenging Farmer Carry from Green Beret Challenge and show-stopping Hanging Walls from Indian Mud Run. The Platinum Rig obstacle continued to test the athlete’s strength and perseverance.

With rain coming in right before the start of the Pro Division it meant that the already grip based obstacles were even more challenging when wet. Many athletes struggled at the new Northman Race obstacle and Platinum Rig. Both requiring grip strength and determination.

Athletes qualified to race from all over the world and this international race showcased the best in both the Pro Division and also the best Age Group racers in the world.

In addition to claiming the 3K Short Course World Title Jonathan Albon took home $10,000 in prize money. Joining Jonathan Albon on the podium was Ryan Atkins and Ben Kinsinger. On the women’s side, Nicole Mericle finished in the top place followed by Lindsay Webster and Karin Karlsson.

OCR World Championships Crowns Jonathan Albon and Lindsay Webster as 15K Classic Course Champions

MEN’S PRO DIVISION

  1. Jonathan Albon – UK 1:33:48
  2. Ryan Atkins – Canada 1:37:30
  3. Ryan Woods – USA 1:40:41

WOMEN’S PRO DIVISION

  1. Lindsay Webster – Canada 2:01:43
  2. Nicole Mericle – USA 2:09:33 3
  3. Karin Karlsson – Sweden 2:14:58

The Saturday event featured a 15-Kilometer course with over forty-seven obstacles from obstacle races and obstacle builders around the world. With obstacles coming from as far as Sandstorm Race in the United Arab Emirates and as close as Mud Hero in Ontario and Northman Race in Quebec as well as eleven other race series from around the world. The race showcased some of the most unique and exciting obstacles in the industry. Athletes qualified to race from all over the world and this unique race showcased the best in both the Pro Division and also the best Age Group racers in the world.

Jonathan Albon continued to prove he is the top athlete in the world continuing his streak as undefeated at the OCR World Championships against the best in the world. Lindsay Webster won her third straight OCR World Championships.

Jonathan Albon took the lead early in the race and never looked back. Besting the rest of the men’s field by nearly four minutes. Ryan Atkins finished second for the fourth time in the four years of the event. Ryan Woods bested Hunter McIntyre for the third spot on the podium.

In the women’s pro division Lindsay Webster earned her third OCR World Championship title
winning 2015, 2016, and now 2017 15K Classic Distance. Nicole Mericle led most of the race but had difficulties at Skull Valley one of the final obstacles which opened the door for Webster to pass Mericle. Karin Karlsson ran a solid race pacing herself along the way to claim the third spot on the podium for the second time this weekend.

In addition to claiming the 15K Classic Distance World Title Jonathan Albon took home $10,000 in prize money. Joining Albon on the podium was Ryan Atkins and Ryan Wood. On the women’s side, Lindsay Webster earned her $10,000 prize for first followed by Nicole Mericle and Karin Karlsson.

In just four years, OCR World Championships has become the premier championship for athletes globally in the obstacle course racing industry and continues to set standards for excellence. Bringing together not only athletes but also race organizers in a truly OCR United effort.CR World

OCRWC 2017 Team Results

Pro Men’s Team Division

  1. Ryan Atkins, Ryan Wood, Hunter McIntyre 46:10
  2. Jonathan Albon, Conor Hancock, James Appleton 46:15
  3. Nickolaj Dam, Renaldas Bugys, Leon Kofoed 47:14

Pro Women’s Team Division Pro

  1. Nicole Mericle, Lindsay Webster, Rea Kolbl 57:55
  2. Linnea Ivarsson, Anna Svensson, Karin Karlsson 58:43
  3. Ashley Samples, Jacqueline Krekow, Jamie Stiles 1:13:44

Co-ed Team Division

  1. Tiffany Palmer Brakken Kraker, Brian Gowiski 52:04
  2. Wojciech Sobierajski, Piotr Lobodzinski, Malgorzata Szaruga 54:33  Thomas Van Tonder, Trish Bahlman, Bradley Chaase 54:56
  3. Thomas Van Tonder, Trish Bahlman, Bradley Chaase 54:56

Complete OCR World Championship 2017 Results 3K

Complete OCR World Championship 2017 Results 15K

Complete OCR World Championship 2017 Results Team 7K

 

 

Photo Credits: OCRWC Press Release/Social Media Sites, ORM Instagram
Press Release: Margaret Schlachter, OCRWC