Spartan Partners with Caterpy Laces - "Official Shoelace of Spartan"

PRESS RELEASE

Caterpy Laces, the world’s top-selling no tie shoelaces, has entered a partnership with Spartan, the world’s largest obstacle race (OCR) and endurance brand, to become the “Official Shoelace of Spartan U.S.” This non-traditional shoelace will allow Spartan athletes’ to race through unpredictable terrain while tackling signature obstacles, without having to worry about losing a shoe or stopping to re-tie.

Popular among runners and triathletes, Caterpy Laces versatility will translate to the OCR, helping to improve the performance of Spartan athletes. The no tie laces allow athletes to customize the desired tension on their shoes, allowing for better circulation and mobility.

The drive and determination of OCR athletes have inspired Caterpy to create a lifestyle that will help athletes reach their fullest potential. As part of the partnership, Caterpy Laces is creating exclusive products including the “Caterpy Spartan” and “Caterpy Spartan Trifecta” edition laces. The special edition laces will be made with functionality, quality, and design in mind. and are scheduled to launch in selected stores, Spartan.com, CaterpyLaces.com and at select U.S. Spartan events in the summer of 2018.

About Caterpy Laces

Caterpy Laces are the world’s top-selling no tie shoelaces. They use elastic bump technology to hold customized tension throughout all eyelets. Invented in Japan by a marathon runner, Caterpy Laces strives to solve all shoelace issues. These issues range from the inconsistency of tension throughout the shoe, lack of adaptivity for different foot shapes and inconvenience of tying laces. Often times, people think foot pains develop from an improper shoe, when it may be from improper laces.

About Spartan Race, Inc

Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan Race World Championship in North Lake Tahoe, Calif.

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Kayla Coons

Editor and Race Relations Liaison at ORM

Kayla is the content editor and race relations liaison for ORM. Fancy ways of saying that she gets runners to the races and then cleans up their typos when they write a recap.

Her first race was the Georgia Warrior Dash in 2011 and she still enjoys racing local events and meeting the awesome runners who stop by the ORM tent when she's working.

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