Spartan Big Bear 2019 – USNS Race #4

 


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Spartan Race Big Bear California. May 18, 2019. Finish line interviews from the 4th stop on the United States National Series. Interviews with:

Johnny Luma Lina, Ryan Atkins, Ryan Woods, Lindsay Webster, Nicole Mericle, Leigh Anne Wasteney, Amanda Nadeau, Bill Brumbach, Matt from VJ, Mark Batres, Kaci Monroe, Ashley Heller, Lacey Bourgois, Elizabeth Murray, Timmie Bran, and Cali Schweikhart, Rebecca Hammond, Erin Sondej, and The Rabbits of The Live Feed!

Todays Podcast is sponsored by:

Ragnar Relay – Get out runragnar.com and get $80 any street or trail team relay using code ORM2019.

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Spartan Winter is Here – Greek Peak 2019

Greek-Peak-2019-looking-at-the-finish

Playing in the snow is in our blood. As adults, we dislike the snow because it makes driving to work inconvenient. But growing up, snow days were the best. Spartan Race lets you relive that childhood excitement with its now third annual Winter Sprint event at Greek Peak Mountain Resort.

What makes this a Winter Sprint? Every single inch of the course is covered in fluffy white snow. The temperature at this year’s race was in the high 30s, but it was mostly sunny so it felt even warmer. That was basically a heatwave if you consider the first year Spartan was at Greek Peak, they dealt with single-digit temperatures and below zero-degree wind chills.

Greek-Peak-2019-Bridge-Crossing

Parking and Registration

General parking this year was off-site, with two options. One of which was in Cortland, for racers coming from north of the venue. The other was about 15 minutes west of the venue, in Dryden. There was a VIP option for $30 which got you right on-site in Greek Peak’s parking lot.

As with last year, registration was inside, which made sense after the first year’s temperatures caused equipment malfunction at the outdoor registration tents. Spartan does registration really well. The earlier you arrive, the shorter the lines. But even later in the day, it didn’t seem like the lines were too long. As far as I could tell, everything was moving smoothly.

Greek-Peak-2019-part-of-the-course

Early or Late?

I ran my first lap in the Elite wave, mainly to get done in time for my second lap. At most races, running Elite or Age Group is an advantage. You’re one of the first groups on the course, which means no obstacle lines, a less sloppy course, cleaner obstacles and, in the summer, more favorable temps. At a Winter Sprint, it’s almost the complete opposite, with the exception of obstacle lines.

During the Elite wave, which started at 9:00 am compared to 7:30 am that you see at most Spartan races, the air temperature still remained under 20-degrees. Most of the running was through several untouched inches of snow. The only footprints came from racers ahead of me and volunteers/staff who helped put the course together.

Greek-Peak-2019-A-frame-Cargo

Later in the day, I ran in the 10:45 wave. The sun was out a bit longer and temperatures made their way into the 30s. It did help a bit that I was already warmed up from the first lap, but there was a definitive difference in the air temperature before and after the Elite wave. On the course, lots of the previously untouched snow was now packed down, which made running a bit easier. There were still plenty of areas that made it difficult because, well, snow is still snow.

I didn’t notice the obstacles being anymore wet or slippery between the two waves. One thing that remained true of later heats was the lines. I’ve definitely seen worse, but there was at least a little waiting at obstacles like the Spearman, Monkey Bars, and Multi Rig.

Greek-Peak-2019-women's-bucket-carry

The Classics

Speaking of obstacles, I was a bit disappointed to see that none of 2019’s new obstacles made the trip to New York. Seeing recent posts of Helix, 8’ Box and Beater made me anxious to give them a try. Other newer obstacles like Olympus and Twister also missed the trip.

I do understand that the snow and cold weather probably makes it pretty difficult to set some of the obstacles up, so it’s easier to stick to ones that have stood the test of time. Hopefully, in the future, maybe one or two newer ones will be brought out. I will say though, there is something special about trekking up and down the slopes with all the classics.

Greek-Peak-2019-Winter-Medal

Not Your Average Spartan

Greek Peak Winter Sprint is truly a unique experience. And a unique experience deserves unique swag. Last year’s finisher shirts added long sleeves to the standard sprint finisher shirt. This year, Spartan added a nice twist. The shirts have a similar design to the usual 2019 Sprint finisher shirt but, in addition to having long sleeves, had a nice light blue color, really making it look like a winter race shirt. The Spartan Winter medal was distinct as well, with the same light blue coloring and a few frozen pieces “missing” from it.

Photo Credit: Spartan Race, The Author

SoCal Spartan: Surprises for 2019

It’s the first Spartan race of the year and there are a lot of exciting new obstacles, as well as the 2019 medals and shirts. Oh yes…..and make sure to read to end because I’ll share a surprise announcement that I love love love!

NEW HEADBANDS:
It’s Saturday, January 26. I’m so excited to get to the first race of the year in Southern California. The venue is Prada Regional Park in Chino. It’s sunny but very windy, similar to last year. The course is relatively flat and open, with really beautiful territorial views. I picked up my packet and the first change for 2019 is right inside. Elite and Age group racers will now wear a red headband instead of a wrist band. I love the idea of one less thing to wear on my wrist.

NEW OBSTACLES:
Once we got underway we came across familiar obstacles such as the Overwalls, 6′ and 7′ walls, and Bender. Then we made it to the new obstacles. One of the most challenging for me was Beater. There are three sections before you hit the bell. Each section contains a rotating spindle with four bars attached and a fixed bar in between that is placed quite high. Momentum is extremely helpful in completing this obstacle. I did see one person skip the top fixed bars completely by swinging and catching the next rotating section….very impressive!

Next, was Olympus with a twist! They added balls to the chains (that’s exactly what I thought when I approached it….the ole ball and chain). I thought the balls would make it harder so I didn’t use them and ended up falling off. Burpee time. After the race, I talked with several people who used them and they said it was easier for them. I’m definitely trying them next time.

The 8-foot box may be a replacement for the 8-foot wall, but I haven’t confirmed that. This one is going to take some figuring out for me. I did see a few people get up and over by running and scurrying up to the top, but there were also several people in the burpee pit, including me. One person had success by using two ropes and catching their heel at the top. Something that adds a little more difficulty, is it doesn’t have a hold at the top like a regular wall. There is a metal bar that sits back several inches but you are practically up there by the time you can grab it and it definitely makes it a challenge!

Now this one is for me! I’m a shorty, so I was very excited to see the tubes. I was able to bear crawl through them quickly. These aren’t meant to be difficult, but to slow you down. Finding the quickest way through is key.

Helix has been one of the most talked about new obstacles on social media. I was nervous about this one and didn’t know what to expect but, with patience and careful foot placement, I made it across just fine and really enjoyed it. You can’t touch the top or place your feet on the ground but you can hold the sides or anything in between. There are bars that go across as well as up and down; however, there are plexiglass panes in some of the sections which prevent you from getting a good foothold or handhold.

The last change was the spear throw. Instead of hay bales, they have what appears to be styrofoam bodies. They seemed to be holding up well and the view was spectacular with the lake in the background. The wind had really picked up but it was behind us here which I was very thankful for.

NOT NEW BUT EPIC:
I had to add the mud mounds because they were the tallest ones I’ve seen. They were definitely a challenge, but so much fun. Several of us would get halfway up and slide back down, over and over. Finally made it, but that was one doozie of a mud mound/dunk wall. I will have to say there was a semi-new part to it. The actual dunk wall was inflated instead of wood. It’s wider on the bottom so you have to push through a little more, but nothing too different.

SPECIAL MENTION:
One last bit of obstacle information regards the atlas ball. I wasn’t sure if I was tired or the ball got heavier, but the staff member on site said it is definitely heavier this year. No confirmation of the weight but I could feel the difference. Time to go to the beach and start picking up rocks.

NEW SHIRTS AND MEDALS:
The shirts and medals are similar to last year but have some changes that make them unique to 2019. The medals have color sections which indicate the type of race such as Sprint, Super, or Beast. The shirts are made from the same technical material but the wording is laid out differently and the sponsor, Rakuten, is displayed.

SURPRISE ANNOUNCEMENT?????:
I mentioned at the beginning there was one super cool new item I would share. I’m so excited about this one ***drum roll***

There are now porta-potties at the water stations! Hallelujah!!! It’s always been a fine line between staying hydrated and being able to burn off the water intake during the race. This is a very very welcome addition. Thank you, Spartan for hearing and delivering!!!

Hope you enjoyed the preview of what the year has in store. Have a great race season everyone and let me know what you think about the new obstacles. 365 new days…..365 new opportunities to shine! Go get it!

Photo Credit: Rage Strader, Kim Collings

State Of The Obstacle Racing Industry – 2019

Obstacle racing attendance

To set the stage for our first article of this kind in 4 years, let’s take a look back to some recent history in the obstacle racing industry.

In December of 2014, Spartan Race, Tough Mudder, and Warrior Dash were well-established as the “Big 3” in OCR and we asked if BattleFrog Series had positioned itself as the 4th player in the space. Great obstacles and professionally produced races were quickly making BattleFrog a  fan favorite with participants looking to mix it up with something besides more Tough Mudder headbands or Spartan Trifecta medals.

Over the next year, BattleFrog announced a massive expansion to 44 races and the biggest payouts the industry had ever seen. They also announced sponsorship of a major College Football Bowl Game in January of 2016, which never made sense to anyone. Eight months later, they closed their doors.

Football fans (no pun intended) could considerBattleFrog as the XFL of obstacle racing. They were new and shiny, had money, and willing to take some risks. They were one of the first to promote obstacle completion over penalties, and they introduced obstacle difficulty lanes. However, the front office seemed to lack the basic know-how needed to compete with the big boys, long term.  There was the Bowl Game sponsorship, along with online ads that promoted sales, not unlike your local rug merchant.

Had BattleFrog been willing to take it slowly, stick to 12-20 markets a year, perhaps even stick to the East coast to minimize costs, and continued to innovate, we may have a different industry. They could have taken market share from the big 3 over time. But, like so many “take over the world today/gone tomorrow” business ideas, they tried to go nationwide overnight. They spent lots of money in wrong places, and could not convert that to high attendance numbers. Leo Fernandez Pujals, the money man at BattleFrog and one of the richest men in Spain, pulled the plug suddenly, after what would be their last event in August of 2016.

So how has everyone else been faring in the last few years? For the purposes of this article, Obstacle Racing Media will focus on industry changes on the United States based companies. We are working on some content for the future that will speak to the growth of worldwide OCR.

Update On The Big 3

*Spartan Race

When our last report went live, Boston-based Spartan Race was still undergoing expansion. They tripled their 2012 attendance numbers to a whopping 320 thousand finishers by end of 2014. While the exploding “hockey stick” growth has slowed, Spartan is still on the upswing. 2018 numbers saw them produce 63 events in the United States and their attendance was over 400 thousand participants. There are currently 57 races on the schedule for 2019.

*Of the Big 3, Spartan is the only race that we can confirm yearly, public-facing, finisher numbers through Athlinks. For Tough Mudder, Warrior Dash, and most other races, we will base information on factors such as the number of events per year, and attendance numbers given to us by the race organizations themselves.

Warrior Dash

In our 2015 article, we spoke about how Red Frog (Warrior Dash’s parent company) has suffered the largest retraction in the OCR boom-bust of 2012-2014. However, Red Frog has been steady the last 3 years with 23 events nationwide, and the same amount scheduled for 2019. For their “10th season”, Warrior Dash is announcing new obstacles and launching a two-lap and 1-mile option.

Tough Mudder

Tough Mudder has undergone the most changes since our last report. Right around the time that BattleFrog went out of business in the fall of 2016, Tough Mudder began a year-long stretch of announcing new formats, large payouts, and media deals with CBS, Facebook, Amazon, and The CW. Along the way, they continued to produce 35-38 Tough Mudder events per year. Toward the end of 2018, there were rumblings of financial troubles as athletes complained of payment delays. Last month, TMHQ announced a new stripped down “back to our roots” campaign with the removal of all cash prize payouts. Currently, 26 events are scheduled for 2019.

Rugged

Why is Rugged Maniac in The Big Three subsection? Because they have proven they belong. The guys at Rugged probably do the least media/ self-promotion, and somehow have made some of the biggest splashes in our industry. Mark Cuban cashed out his famous investment in August of last year when Rugged got acquired by GateHouse Media. From 11 events in 2011, Rugged had brought their race weekend total to 24 events when ORM last did an update. Still growing steadily, they did 29 events in 2018 and will produce the same number of events this year. According to the participant numbers that they provided, their attendance numbers per race have gone down slightly. However, they now put on more events per year than Mudder or Warrior Dash and have very healthy registration numbers.

The Next Tier

Savage Race

Back in 2015, Savage received praise for doing things the “right way”. As opposed to the nuclear rocket-ship takeover plan of BattleFrog and so many others, Savage has continued to grow slowly. They still add a few cities every couple of years, expanding to 15 weekends in 2019. Their attendance has maintained the same or been slightly increased in their most successful markets. Last year they began adding a Sunday, short course “Blitz” with payouts.

BoneFrog Challenge

BoneFrog was created by ex-Navy Seals in Western Massachusetts back in 2013. The put on 10 events last year and are scheduled to put on as many this year. Even though they are an early player in the space, they’ve struggled to get big attendance numbers and may need some help to stay afloat long term.

Regional Series

Conquer The Gauntlet started in Oklahoma and Arkansas back in 2012 and in their largest year, had 9 events. They’ve scaled back to 6 events for 2019, and those appear to be healthy.

Florida’s Mud Endeavor and the northeast’s City Challenge both have been producing 4-5 events since the early days of OCR and are well received in their regions.

Epic Series, which focuses on CrossFit style exercises combined with obstacles, minus the mud, are expanding to 7 events in the southwest region of the U.S. in 2019.

Whatever happened to:

In our 2015 article, we listed Down and Dirty as a potential “Big 4” member. Down and Dirty snagged Subaru as their title sponsor after losing Merrell but seemed eager to leave the industry and closed up shop in early 2016.

Other races with multiple locations that have also left the scene since our last report was Dirty Girl, Ridiculous Obstacle Course, Bad Ass Dash, Men’s Health Urbanathlon and West Coast-based Gladiator Rock N Run.

Summation & Forecasting: Since our last report, the industry apparently still had some market correction of the 2012-2015 boom-bust to experience over the next two years. Since 2017, the dust has had lots of time to settle, and we are left with what appears to be a healthy industry.

Some may see the reduction in events of Tough Mudder and their loss of TV contracts as a sign that they are on the way out. It’s very possible, that they are experiencing their own personal market hangover later than they should have. Putting on 26 events (which is essentially every other weekend in a year) has worked well for Rugged Maniac and Warrior Dash. If Tough Mudder tightens the financial reins and can still build quality obstacles while creating a first class experience like their competitors, they can probably rebound.

*Special thanks to Stuart Clark for his assistance with extensive data research. Art direction by Patrick Keyser.

 

2.14.19 Obstacle Discourse with Davis and Chace


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A weekly news show with Josh Chace and Matt B. Davis discussing items of the week for Spartan Race, Tough Mudder, and all other OCR related news.

This week’s topics:

Terrain Race first weekend success and exciting buildup to the first Spartan USNS of the season in Jacksonville, Florida.

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Spartan 24 Hour Championship 2019 – Sweden

PRESS RELEASE

The Snowcapped Mountains of Åre, Sweden to Host the Third-Annual “Spartan Ultra World Championship” 24-Hour Obstacle Course Race

World’s Largest Obstacle Course Race and Endurance Brands Brings the Word’s Most
Challenging OCR Event to the Alpine Heart of Scandinavia November 8

Åre, Sweden (February 7, 2019) – Spartan, the world’s largest obstacle course race (OCR) and endurance brand, will bring the third annual “Spartan Ultra World Championship” to the picturesque mountain village of Åre, Sweden November 9-10, 2019. Combining the beauty of the Scandinavian country with the grit of Spartan, the 24-hour endurance event will test the world’s best athletes as they face harsh winter conditions, high elevations and miles of technical terrain, just 350km below the Arctic Circle. As in the first two editions of the Spartan Ultra World Championship—held in Iceland—competitors in Åre can expect full-spectrum extremes of Mother Nature’s beauty and fury.

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