Tough Mudder Stadium Race

Tough Mudder announced they are putting on a stadium race in the spring of 2019. The first event, affectionately titled “Tough Mudder’s Cousin In A Stadium” will take place an hour and a half northwest of London, in Northhampton, England. The event will be located at Franklin’s Gardens, home of The Northhampton Saints Rugby Club.

The original “Tough Mudder 5K” hoped to get new participants by removing fire, ice, and electricity from the “Classic” course. “5K Urban” takes it one step further by stating “The Tough Mudder 5K Urban series has no water or mud due to its city-based locations”. They do promise 5k (3.1 miles), 13 obstacles, and a brand new green headband.

Unlike a typical Tough Mudder weekend,  the “Stadium Urban 5K” will begin on Friday, and end on Saturday. The “Up Late” Friday evening waves will run from 6:00 pm – 8:00 pm, and Saturday heats will go from 8:30 am to 1:45 pm

Costs: Entrance – £42 ($52), Bag Drog – £3 ($3.78) which goes to charity, Spectators – Free

The Spartan Stadium series has been immensely successful over the last several years. Will we see similar success with Tough Mudder? Will the Tough Mudder Urban 5k make it’s way to the USA? Stay tuned, true believers.

Fun Fact: Once upon a time, Tough Mudder announced the first ever Urban Mudder. It was a 5-mile “no mud” event they called Tough Mudder’s Cousin in the City. We had a great time as you can see in the video below. 

New Warrior Dash Obstacles, Kids “Course”, and More.

The first Warrior Dash was near Chicago in 2009. Red Frog, the parent company of Warrior Dash, then took the event nationwide with 11 events in 2010. Raise your hand if one of those was your first ever OCR 🙋. 

Through the ups and downs of OCR, ever-changing tastes from consumers, the boom and bust of 2012-2014, distance/format experiments, and more, Warrior Dash has never wavered. They put on a 3.1 mud run with 10-12 obstacles and a giant party afterward. The event can be done by anyone. Including people who haven’t lifted a weight or run a mile since junior high. You will not see complicated rigs or be “challenged on the toughest day of your life”. They even got rid of timing in 2014.

As they launch their 10th full season, being clear on who they are and what they provide has worked well for Warrior Dash. Back at the end of 2015, we wrote that Warrior Dash had “shrunk” to 23 events. However, that same article listed The (Merrell/Subaru) Down and Dirty and BattleFrog as big players in the industry.

As the next season begins, Warrior Dash is still putting on 23 solid events a year, while Down and Dirty and BattleFrog were both out of business less than 9 months after that article was written.

Along with new obstacles, Warrior Dash is making some additional changes in 2019. 3 months ago, they told us about adding a 1-mile course and 2 loop option for 2019. Today’s press release also announced a fairlife® Kids Zone. Which isn’t quite a full “kids course”, but looks to bring a kid-friendly element to an otherwise adult based atmosphere of “Best Beard” and “Stein Standoff” contests. Time will tell if this brings in more new consumers, and/or brings back some of the old ones who haven’t done a Warrior Dash in a few years.

Here are the new 2019 Warrior Dash Obstacles.

El Capitan: Conquer ladders, cargo nets, and a 3-story slide on the Dash’s TALLEST OBSTACLE EVER. A gift for Warriors to celebrate our 10th Anniversary.

WarriorDashCapitan

Super Fly: Soar like a Warrior on a ZIP LINE OBSTACLE! Super Fly lets participants zip through the air like their favorite hero. What’s better than that?!

WarriorDashSuperFly

The Damn Dam: A warped wall with three different levels of difficulty.

Warrior Dash Obstacles Damn

The Warden’s Wall: A completely vertical net wall that participants climb up and over. Has three different heights levels of difficulty.

WarriorDashObstaclesWall

Splitsville:  Runners traverse balance beams suspended over water. Has varying levels of difficulty.

Warrior Dash Splitsville

 

LIVE COVERAGE by Obstacle Racing Media

2018 Spartan Iceland Coverage

24 Hour Spartan Iceland Live Tracking via Athlinks

Obstacle Racing Media – Facebook LinkInstagram (and Instagram Stories)

and of course on all of the Spartan Race channels.

2017 Spartan Iceland Coverage Video courtesy of Buffalo.

 

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Find out why we are famous for providing non-stop live coverage for events like.

Obstacle Racing World Championships

World’s Toughest Mudder

Spartan World Championships

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and more.

 

OCRWC To Add 100 Meter Distance To 2019 Championship

 

 

Today, Adventurey is excited to announce a new championship distance which debuts at the 2019 Obstacle Course Racing World Championships–the 100 Meter Sprint Championships.

“The addition of this competition is the next logical step for our event,” said OCRWC Founder Adrian Bijanada. “Each year we hear from athletes longing for a format that places more emphasis on obstacle technique and proficiency, and we’re thrilled to finally offer them a world-class 100-meter course to compete on. Similar to our other distances, this will be a full-fledged discipline at the OCRWC.”

Utilizing a time-trial format, the 100 Meter Sprint Championships will feature a sprint course comprised of a unique group of obstacles that will be achievable by the vast majority of competitors, which will place particular emphasis on speed, technique, and efficiency of movement.


100M SPRINT CHAMPIONSHIPS

Open Time Trial Format – No Qualification Required Four Divisions: Men Under 40, Women Under 40, Men 40+, Women 40+ (additional divisions may be added at a later date)

  • Two Course Attempts Per Registration – Fastest Time In Each Division Wins
  • Medals Awarded for Top 10 Athletes in Each Division
  • Cash Prizes and Podium Medals for Top 3 Athletes in Each Division
  • Limit of One Online Registration Per Athlete
  • Compete at Any Time During Course Hours Friday – Sunday (Hours TBA)
  • $20 per athlete for the first 100 athletes, $30 per person thereafter

How not to poop your wetsuit

I often joke that endurance races are as much of a running competition as they are an eating contest; I love both so no wonder these types of races are my favorite. But the truth is: several hours into the race, eating, just as running, becomes hard. But you can’t quit – because if you stop eating, eventually you’ll run out of fuel, and your legs will no longer let you move. You can never fall behind on nutrition, and if you rely on your hunger to know when to eat another snack you’re already behind.

Knowing this I came into my first ever endurance OCR event, WTM 2017, with a plan: eat often, eat foods high in calories and easy to process, and I would never have to stop running. That plan worked well until the reality of the wetsuit hit me – when you’re covered in layers of neoprene that are covered by more layers of bibs and windbreakers, eating too much (or eating the wrong foods) is just as much of a disaster as eating too little. Wetsuits are expensive and spouses only have so much patience to deal with our crap (pun intended), so I was determined to figure out my nutrition, study my body’s response to different foods, and test new strategies in endurance events throughout the year to come into WTM 2018 better prepared.

Everyone is different

The most important thing to figure out is what kinds of foods work well for you. Now is a great time to start – throughout the year, notice which foods give you energy, what puts you to sleep, what you can eat 5 minutes before a workout or a run and not barf. Most importantly, figure out which foods make you poop – I started making notes of things to avoid based on how soon after the meal or a snack I was running for the toilet. For me, two of those are nuts and watermelon, which would otherwise be perfect in a race (nuts are high in calories and watermelon is full of electrolytes). When you’re running around in a wetsuit, however, electrolytes aren’t going to help you much if you turn hypothermic stripping out of your wetsuit every 10 minutes (if you’re lucky enough to be able to do it in time).

sad-food

Your choice of food should probably make you a bit happier than this. Photo credit: Jake Ramsby. 

Know your diet

Another important thing is to know your diet, and not deviate from it significantly during the event. I generally eat healthy, with almost no processed food (other than cereal) and I haven’t had a dessert other than fruit in years. While it’s true that any calories are better than no calories, I have no idea how my body would respond to things such as cookies, Snickers bars, or other heavily processed foods so I tend to avoid those. You can certainly eat foods you don’t normally eat on a run, but I would avoid things you never eat. Similar goes for energy gels – a lot of those are basically a mix of fructose and maltodextrin, the main reason for my GI issues before I switched to real food based gels. You might be fine if your stomach is used to processed foods, but if your diet generally consists of meals made from scratch you probably want to find something your stomach will know what to do within a race as well.

pizza-and-coca

Pizza and hot chocolate are a popular nighttime snack. Photo credit: Joe Tabor.

When to eat

Once you have your list of deliciousness to look forward to, just how often should you consume them? I went into WTM 2018 with a plan to have one Spring energy gel every 20 minutes and real food at every pit stop. What I didn’t account for was that my watch was both caked in mud and hidden beneath layers of clothing. You could set an alarm, but it’s unlikely you’ll hear it under all of the layers keeping your head warm. Instead of going by time, I decided to go by the feel – not hunger, but rather energy level. As soon as I started to feel a bit more sluggish, I tried to eat. If I started feeling cold, I tried to eat. I had mental checkpoints along the course, places where if I hadn’t had anything yet by then on that lap, I would eat something there whether or not I felt like I needed it.

eat-on-the-go

Eating on course saves you a lot of time. Photo credit: Brad Kerr Photography

Immodium is your friend

Even with all of the above, it’s unlikely that you’ll be able to run for 24 hours without needing to visit a porta potty at least once. Don’t try to hold it longer – you won’t make it through the race anyway, and it will only make it worse and probably give you a stomachache. If you notice that your stool is loose, I highly recommend Immodium – in fact, I recommend this as a precaution as well, and I always take one before a race. I took two of those after my poop lap in Atlanta, after which my stomach calmed down and I was able to keep on racing without any more trouble coming my way. And make sure to note how you feel afterwards – one thing I’ve noticed is that pooping always makes me so hungry soon after, so I make sure to increase my food intake during the pit stop that follows.

hand-warmers

Lines between gear and food get blurred as the temperatures drop below freezing: and warmer or a cookie? Photo credit: Benjamin Keith Riley 

Bottom line

At the end of the day, we are all different and figuring these things out takes a few races to troubleshoot and learn on mistakes. Hopefully, yours will be less smelly than mine.

poop-patrol

Anne Clifford helped both me and Kris Mendoza strip in and out of our wetsuit on the course. The real hero of WTM 2018. Photo credit: Mathieu Lo

 

Will Dean “steps back” from CEO role at Tough Mudder

Tough Mudder sent out a press release this morning stating they are splitting the company into 2 separate entities. The Tough Mudder Boot Camp, launched late last year, will be one company, and the “events company” will be the other. TMHQ announced they are “in the process of securing capital investment…in order to allow both businesses to more successfully navigate their respective categories”.

In a letter to the company posted on Tough Mudder’s website, Will Dean wrote he is not stepping away completely but that his role at TM, but will be that of “Chairman”. Don Baxter, who has been with Tough Mudder since 2012, and has been COO since May of 2016 will continue to head the Tough Mudder “events side”. Cathrin Bowtell, listed on LinkedIN as SVP of Tough Mudder Bootcamp, will lead the day to day for the “gym business”.

Dean went on to say that he has spent the last 3-4 years traveling back and forth between NYC  and his native United Kingdom. He wrote that “The constant jet lag wears you down and I have spent too too much time apart from the people I love in recent years”. (Dean’s 2nd child was born in June).

The post goes on to say “I am now working on a new venture here in London in an entirely new and unrelated space to Tough Mudder – expect further details next year.” That new and unrelated space is a company called Immersive Games Lab. Which the company’s website states is “part indoor-theme-park, part video game part escape room”. Will hopes to launch a new category the same way he launched one back in 2010 with Tough Mudder.

The complete press release is below along with a link to Dean’s blog post to “The Tough Mudder Tribe”.

Tough Mudder Founder End of Season letter to the Tough Mudder Tribe.

TOUGH MUDDER SPINS OFF THRIVING GYM BUSINESS INTO SEPARATE ENTERPRISE

Move Positions Company for Continued Growth Heading into 2019

BROOKLYN, NEW YORK (November 9, 2018) – Tough Mudder, Inc. founder and CEO Will Dean announced today that the company is in the process of securing capital investment, setting the stage for continued growth in 2019. As part of this, the company will spin off its thriving new fitness business, Tough Mudder Bootcamp, into a separate business enterprise from its traditional live event business in order to allow both businesses to more successfully navigate their respective categories.

Dean will continue to head the Bootcamp business while also supporting the live event side. Both businesses will remain privately held.

“This is absolutely the right strategic move for both businesses,” said Dean, who launched Tough Mudder in 2010. “Tough Mudder Bootcamp, with its fast-paced growth and high potential, will see the benefits of this capital infusion as we add franchising-specific talent to support the rapid growth, as well as creative license to capture its full potential. The live event business needs more diligent focus on cost and the kind of scaling benefits that come from being part of an event bundle.”

Dean also emphasized that all elements originally included as part of the Tough Mudder Bootcamp franchise business remain in place for owners, including the perpetual rights to all Tough Mudder branding; the ability to market directly to Tough Mudder event customers; the right to activate for free at all Tough Mudder events, and the right to sell Tough Mudder live event tickets, among other elements.

“Ultimately, this move will allow us the platform we’ve built in Tough Mudder Bootcamp to continue to build on the fantastic momentum already being generated, while we reinforce the strength of the live events and maintain their success with an infusion of new ideas,” said Dean.

The Tough Mudder Bootcamp fitness business saw record-breaking demand from prospective business owners in its first year of commercialization with nearly 60 units sold, numerous domestic markets already selling out and continuous international demand coming from investors. The business has opened its first two locations and is gearing up to open its third, in Houston, Texas currently.

The Tough Mudder event business saw significant participation growth in 2018, driven in large part by the success of its new, shorter distance Tough Mudder 5K events. The brand has also continued to invest in new and more challenging obstacles as part of its courses, and this week announced 10 new obstacles for its 2019 schedule.

This year, Tough Mudder, Inc. and its licensees hosted an unprecedented 150+ events across nearly a dozen countries, including the United States, the United Kingdom, Germany, Australia, United Arab Emirates, Canada and two new countries, South Africa and the Philippines, welcoming participants worldwide into a global community that embraces courage, personal accomplishment, teamwork and fun.

About Tough Mudder, Inc.
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 150+ events featuring non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) offerings annually in nearly a dozen countries including The United Kingdom, The United States, Germany, Australia, United Arab Emirates, Canada, South Africa, the Philippines, Oman and more through its partnerships with IMG, Invictus Events, Pro Active, Let’s Run Ireland and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include CELSIUS, Merrell, KILL CLIFF, Soap & Glory, Guinness, Jack Link’s, BrewDog, Samsung, Lucozade Sport, Trek, Toyo Tires, Kingstone Press, Black Tower, Strandgut, Snapchat and Live Stream.

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