In what comes as a very interesting news to us, Urban Mudder is having a 5 day promotional partnership with Tinder (starting 5/15/2015). If you don’t know what tinder is AskMen sums it up very well:
“Tinder is essentially a more relationship-centered, less meet-up-and-have-sex version of the wildest online dating sites, like Adult Friend Finder or any other hookup websites for that matter, yet a little more hookup-friendly than dating-focused sites like Plenty of Fish. Some might even say that Tinder is as good, if not better than the best dating sites out there today since you can make it work for you, no matter what you’re looking for.”
So how does this partnership make sense for the Tough Mudder new spin off brand? They are working on the idea that Tough Mudder is a social brand that is moving in a new exciting direction with Urban Mudder and what better of a match for them than the equivalent of the dating world – Tinder.
Now, the cool part for obstacle course racers, if you want to sign up for the Urban Mudder in NYC and you have the Tinder app you can get $15 off by swiping right when it shows up on Tinder. I personally have no clue how that works since I am a soon to be married man but it must be neato. Another interesting thing is that there will be a Tinder sponsored obstacle at the Urban Mudder in NYC. They are calling is the Swipeout which I’m guessing will be something akin to Everest meets Mud Mile.
What I want to know is if you use Tinder and have seen this promotion? Did it work? Got a screenshot? Comment below.
Dario
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