Want to Become a Running Coach? Here’s How

Are you thinking of taking the plunge and becoming a running coach? If so, there is no better time than now! Becoming a running coach opens up many great opportunities to help others reach their goals while deepening your understanding of the sport. Whether you’re looking to gain experience, start a business, or simply make running more enjoyable for yourself and others, it can be an incredibly rewarding endeavor. In this article, we’ll guide you through the steps needed to get started as a professional running coach.

  • Getting a master’s in strength and conditioning

A Master’s in Strength and Conditioning is a great way to become an educated running coach. This degree will teach you the science behind training and conditioning, as well as how to best apply it to individual runners. The curriculum includes courses such as biomechanics, nutrition, exercise physiology, kinesiology, and more that will give you the knowledge necessary to help your athletes reach their goals safely and effectively. Getting a strength and conditioning degree also allows you to connect with fellow professionals in the industry, making it easier to find a job as a running coach. It allows you to set yourself apart from other coaches who do not have the same level of education.

  • Gain experience as a running coach

Gaining experience as a running coach is essential to becoming successful. You can do this by volunteering with running clubs or organizations, offering your coaching services for free or at a reduced rate to build up your portfolio and gain valuable experience you can use in the future. Working with different athletes will also help you develop your coaching skills, such as developing individualized training plans that are tailored toward each athlete’s abilities and goals. Additionally, attending seminars and conferences on running events or sports nutrition can give you further insight into the sport, while also allowing you to network with other professionals in the industry.

  • Create a business plan

Creating a business plan is an important step when it comes to becoming a professional running coach. A business plan will help you determine the services that you want to offer and how much you should charge for them. It should outline your goals, budget, marketing strategies, and more. When creating a business plan, it is important to consider factors such as location (where you will be coaching), target audience (what type of runners/athletes you would like to work with), and qualifications (the level of experience or education required). It is also important to factor in the costs associated with starting up a business such as paying for advertising campaigns, seminars, equipment, and other miscellaneous items. Once your business plan is complete, it’s time to get started!

  • Market your services

Marketing your running coaching services is a crucial step in becoming successful as a professional coach. You can start by creating an online presence, such as setting up a website or social media pages that include information about you and the services you offer. It is also important to build relationships with local running stores, gyms, and organizations that may be interested in utilizing your services. Additionally, attending events related to running and fitness will help you meet potential clients as well as other professionals in the industry. Finally, don’t forget to make use of word-of-mouth referrals from satisfied customers – this can be one of the most effective ways to market yourself!

  • Build an athlete network

Building an athlete network is another essential step when it comes to becoming a successful running coach. Start by identifying athletes in your area who may benefit from your services and reach out to them directly or through local running clubs and organizations. You can also use social media platforms such as Instagram, Twitter, and Facebook to promote yourself and your services. Additionally, attending races, competitions and other events related to running will allow you to meet potential clients face-to-face. Building relationships with key industry contacts is also important – this could include physical therapists, nutritionists, strength coaches, and more who might be able to refer their clients to you.

  • Stay current on industry trends

Staying current on industry trends is key when it comes to being a successful running coach. This includes staying up-to-date on the latest training methods, nutrition tips, and other trends in the industry. You can do this by reading books, blogs, magazines, and articles related to running or attending conferences and seminars that focus on running coaching. Additionally, keeping an eye out for new technology and products related to running will ensure that you are using the most effective training methods available. Additionally, watching races or competitions is also a great way to keep up with current strategies and tactics used by top athletes.


As we saw, becoming a running coach requires knowledge, planning, and effort. However, with dedication and hard work, anyone can become a successful running coach and make a positive impact on the lives of others. If you’re looking to start your own coaching business, use these 6 tips as your guide! Good luck!

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