Tough Mudder London North: New Venue, New Obstacles

Considering the venue had a last-minute attack of the English disease that is NIMBY’ism (not in my backyard).  The local council decided to pull the plug on the traffic management arrangements, 48hrs before the event was due to start.  Add all this to the fact England was playing in the World Cup quarter-final, it is fair to say Tough Mudder HQ really had the odds stacked against them.

Believe me, the knives were already being sharpened by a few, as we rocked up and faced a 15-minute walk to the Tough Mudder village in temperatures already 77 at 7 am.

Podium PlacesCredit Tough Mudder

Once arriving at the village, the atmosphere was surprisingly light, there was a buzz of anticipation that only a new venue can create.  Rumours had already been circulating that the venue had laid down the law.  No holes to be dug, no mud brought in and no fun to be had at all (that last one is me being petulant but accurate nonetheless).

This led to a bunch of unheard obstacles listed on the course map, Hydrophobia, Kinky Tunnels, Next Level and hanging out.  Oh and the return of the dreaded Electric eel.  Not forgetting the return of electroshock therapy at the finish.  Tongues were most definitely wagging all the way to check in.

So, checked in by the usual awesome Volunteer crew and of to the warm-up and start line.  Where we were warned against the heat and told to hydrate at the water stations regardless of thirst.  Truly good advice, in fact, I was wearing my marathon vest with 2x 500 ml bottles and iso gels just in case.

We were off and on our way to my 16th and Julie’s 3rd TM full.  The first half Kilometer sprint was a nice warm up to kiss of mud followed a similar distance to skid marked.  The usual suspects followed bail bonds, water station, hero carry, Water station and Everest.

 TMHQ really had not left anything to chance with the water stations.

Water station Number one was sensibly giving out 500 ml bottles, not a cup full.  I was beginning to realise I was dragging my vest and water round for no actual reason.  Still, none else had one so I must be the cool one, right?  Right?

Yours Truly Focused on EverestCredit: Tough Mudder

Before we knew it mile 2 and Boa constrictor.   Which if you’re knocking on the door or in my case over 6 feet and built like a Greek god (so I’m told by my ego anyway), is a real struggle to get up the other end of the two angled pipes. Added to the deeper than normal water this was a real test and was welcomed.

A real treat was to follow though,

I honestly think I skipped like a kid would with excitement the last few feet (Greek god for real).  Face to face with the new hydrophobia, which is a 40-50 feet pool 15 feet across.  With three half submerged plastic sewer pipes which you had to duck down and swim under.  Now I’m a real water baby (Poseidon clearly), so this was a breeze, in fact, a lot of fun.  I was surprised however how many had a real fear of going under the pipes.   I found myself stopping at each pipe reaching under and joining hands, with more than a few nervous mudders and pulling them through.

Cooled and buzzing from hydrophobia, we plodded on through miles 3 and 4 passing 5-6 other usual obstacles and at least 3 more water stations.  On to Next Level which is Giant A hole parachuted in from the 5k events.  Love this obstacle. Who doesn’t love a 25 feet high cargo net with a 15 feet cargo net roof to traverse I know I do and again the fear factor was introduced to a lot of my fellow mudders.

Blue lap done we were into the Orange loop and fired over Cage craw and Arctic enema we hit the dreaded electric eel.

Which I am sad to say courtesy of the metal holding me together, following a motorcycle accident I am medically exempt from.  Electric eel back with a BangCredit Tough Mudder

Stood watching mudders being stung from the audible cracks, each time a wire bit them.

Sounded like a really pissed off wasp, followed by at best a yelp.  Or at worst, language your grandmother still doesn’t know you use.  I can promise you just watching was making the fillings in my teeth on edge.  Aside from hanging out, which is a longer lower version of Kong the last 4 miles flew by with Funky monkey, Kong infinity amongst the highlights.

Stunning Location For London NorthCredit John Donnelly

So, what am I reporting back to you?

First and foremost. I was magnificent obviously! even completing the head shoulders, knees, and toes challenge, before touching down on Funky Monkey and Kong infinity.  The course you say? Apologies, well it was it must be said it was short, 8.5 miles.  The ground was rutted and a real ankle twister  Plus the weather was punishing.  All of that is an aside if I’m being brutally honest.

TMHQ really knocked this out of the park.  Great new improvised obstacles, the return of a dreaded classic.   All nicely buried deep into 24 great obstacles.

All shoehorned into some stunning English countryside.  The course truly felt like OCR not a run with a few obstacles thrown in.  [Read more…]

Tougher Mudder KY: Laps and Live Music

Let me start by saying this: Great job, Tough Mudder!  That feedback email that you get after a race? Tough Mudder really seems to have paid attention.  Year after year, they have consistently gotten better.  If you read my review for the Tougher Mudder TN last September, then you understand why I made a point to start with some praise for the improvements!

With Tough Mudder starting their competitive series just last year, they were playing the sort of catch up game that any runner who has ever fallen off an obstacle or come from behind should understand (I know I do!).  They realized that Mudder Nation needed improvements, and they did what many OCR brands do not do well: They listened to constructive criticism and made changes.

VENUE and PARKING: Kentucky Speedway, Sparta, KY

One of the aspects that I most love about racing, other than the amazing and supportive OCR family, is getting to see so many different parts of the world that I would not see otherwise.  Although we didn’t race in or just around the Kentucky Speedway, getting to drive by it on the way in to the venue was exciting (I do NOT excite easily).

 Parking was in three different sections, and I went with the “General Parking” option.  It was a half-mile away, but it wasn’t a half-mile of wondering where the entrance was, as for the entire walk to registration, I could see part of the course, several obstacles, and a portion of the festival area.  Parking was quick and easy.

View-from-Parking-Area

 

REGISTRATION/CHECK-IN:

There is some room for improvement here, although it is better than the last Tougher I competed in (Thank you, TM!).  With plenty of lines for the non-competitive heats (makes sense, since there are far more participants in these areas), there were only two lines and two tables for Tougher Mudders.  While it was a smooth check-in with zero issues, maybe adding a table or two would help, as the check-in volunteers were three to a table, so there was congestion.  Overall, though, it took me maybe three minutes to show my ID, get my bib and timing chip, and move on.  I also come prepared, though, so that always helps those volunteers, as well as speeds up the process for other participants.

Registration-and-Check-in

Registration-tents

There were also tables set up with plenty of markers and zip ties for timers, as well as scissors to cut the loose ends off of the zip ties.  Convenience at its finest!

STARTING LINE, GOOD TIMES, and THE COURSE (of course)

After being told that there were some starting line issues this year already, I was a little nervous about being sure I was at the gate early.  I must say, it was hard to hear any announcements and I was constantly checking my watch and looking toward the starting line.  Thankfully, it seemed like volunteers were deployed to find anyone wearing a Tougher Mudder bib and to be sure we were headed to the starting line on time.

The way people were organized into corrals by time, then sent to the starting line, was a pretty cool change from the norm of people just heading to the start and getting a wristband or something else checked.  I spoke to a few of the runners from each type of race (5k, Tough Mudder half, Tough Mudder full), and how they felt about being able to start all in the same wave.  Everyone I spoke to loved the idea of being mixed with others with different, yet the same, goal-to finish stronger and together! No one felt left out or “called out” for running a shorter race.

After I finished my race, I met up at the starting line to visit with DJ Will Gill, who is always, always a superstar at the starting line and gets everyone motivated.  He announced me when I walked up as the Tougher female winner, and that was pretty sweet.  Not a lot of starting line people really get me going, and he is one of the few. Unlike other race venues, DJ Will Gill even let me sing the National Anthem for one of the heats!  Tough Mudder allows a moment of silence and the National Anthem before each and every wave of runners.

National-Anthem

Once runners lined up, they had a flat start that went to the top of a small hill, and then it was ON!  Tougher Mudders had to follow course markings like everyone else, but we had Lap 1 and Lap 2 challenges.  We pretty much had the course to ourselves for Lap 1, but once we hit Lap 2, we were intermingled with non-Tougher Mudder runners, and while it caused some congestion, it wasn’t as bad as I thought it would be.  My husband, who ran his first OCR, was part of the 5k crew, and he felt just as part of everything and every obstacle as everyone else.  For this being his first OCR, and with him not being a runner at all, I worried he would not know where to go on the course, but he says the course was marked so well, there was no chance for any confused at all.  (He also is planning on running another Tough Mudder, “at least a half”, he says!).

Runners also crossed over where others were just getting to the race and having the cheers and encouragement as I ran by was pretty nice. I also think Tough Mudder did a great job with changing up a little how the Tougher Mudders had to compete, such as we had to complete the King Kong Infinity, and we had to swim across a pond (I couldn’t even touch the bottom!).  Towards the end, Toughers had an ice bag carry, and we carried it to the Arctic Enema, broke it open, and poured it into the water before getting in and swimming to the other side.  As one who doesn’t like any weather below 70 degrees, this wasn’t my favorite part, but I do appreciate it being towards the end of the race!

DJ-Will-Gill

Starting-Line

RECOGNITION and MUDDER VILLAGE

Not only did Tougher Mudder decide to create medals for the top three male and female finishers, they also added a podium ceremony.  I do wish the podium was out in the middle of the venue, rather than being crammed at the end of the finish line.  This allows for people to enjoy watching the announcements, as well as others, getting pictures up on the podium just for fun; HOWEVER, for Tough Mudder to have made the changes with medals and recognition, and in such a short time, was pretty rockstar of them!

Podium-Ceremony

And guess what? There was a LIVE BAND in Mudder Village, as well!  There was other music being played, but the band did a super job covering top songs, and this was a wonderful difference from so many other venues I’ve been to.  The ATM was in a building on the way in and set aside and well-marked.  There were new obstacles and others from the past were brought back, as well.  It was nice to go into a race and not know exactly what to expect.

This is a racing brand that has been around for some time, now, and if you haven’t run one yet, go do it!  If you have, think about doing it again!

I’ll be back, Tough Mudder!

 

Tough Mudder Introduces Their 2018 Pro Team/Competitive Series

12:20pm Update – Here is the podcast interview.

In September of 2017, TMHQ announced the first ever Tough Mudder Pro Team. Ryan Atkins, Lindsay Webster, Hunter McIntyre and Stef Bishop had already been featured on most of TM’s online content, so few were surprised.  Today, the 2018 team is being announced much sooner in the year. TMHQ revealed this morning that Ryan, Lindsay, and Hunter are all coming back, and they have added two more women. The first is Corinna Coffin. Corinna had been mostly dormant in OCR since BattleFrog folded in the fall of 2016. She came back last July to win the first ever Tough Mudder X.

The second woman is Allison Tai. Along with being the favorite guest of The World’s Toughest Podcast, Allison won last year’s Holy Grail Leaderboard (Total competitive miles) with 305 total miles. Stef Bishop is not returning to the team. Stef won World’s Toughest Mudder in 2016, then had a relatively disappointing 2017 Tough Mudder season.

Matt B. Davis spoke to TMHQ’s Eli Hutchison and Corinna Coffin to discuss some of the news. The podcast episode will be released later today, so be sure to download it so you can listen to it on your next run.

Matt and Eli will be talking about the evolution of the competitive series. Many Mudders enjoyed the Tougher and Toughest events in 2017, as well as Tough Mudder X and World’s Toughest Mudder. Tough Mudder is now calling these events, Fittest, Fastest, and Toughest, with the culmination being World’s Toughest Mudder on November 10th and 11th in Atlanta, Georgia.

Check out the video introducing the different championship series here!

Photo Credits: Tough Mudder

TOUGH MUDDER LAUNCHES NEW 5K EVENT SERIES

 

5K to Turn Running Into a Team Sport – Provides ‘Taste of Tough’ by Featuring 10 World-Class Obstacles on Course

 

BROOKLYN, NEW YORK (February 8, 2018) – Tough Mudder, Inc. the leading global sports, active lifestyle, and media brand, announced today it will debut its newest event series, Tough Mudder 5K at more than 25 event weekends in 2018. The company’s expansion into the 5K distance is designed to meet the growing demand of people who are attracted to mud runs as well as to serve as an entry point to obstacle challenges. Tickets are available for purchase online at ToughMudder.com for as low as $49.

In response to overwhelming demand, Tough Mudder is also launching 5K events globally in 2018 in more than five countries including Germany, Canada, The United Kingdom, Philippines, Oman, the United States, and more. This 3.1-mile event will provide a fun, easily accessible yet rewarding challenge. Requiring minimal to no training, the 5K will feature 10 famous Tough Mudder obstacles, excluding the more extreme elements, like ice and electricity found in Tough Mudder’s signature 10-mile event.

“Tough Mudder is setting the new standard of excellence in 5K events. So many runners and outdoor enthusiasts are not being challenged or excited by ordinary fun runs, 5K/10K races, and half marathons. The Tough Mudder 5K provides a taste of tough – taking your 5K experience to the next level – all while providing empowering moments after completing obstacles and helping fellow weekend warriors,” said Will Dean, CEO & Co-founder, Tough Mudder, Inc. “With the 5K, we can welcome even more Mudders into the global Tough Mudder tribe – from people who have never tried an event and want a flavor of our infamous camaraderie to well-seasoned Mudders who would like to try new obstacles and bring friends.”

 

Participants of all fitness levels will tackle iconic obstacles such as Everest 2.0, a slick quarter pipe more than 15 feet tall; Mud Mile, 10+ deep pits of mounded mud; Berlin Walls, a wall more than nine feet tall; and Happy Ending, a 25 feet tall slippery slide guaranteed to make you. Happy Ending is also the physical embodiment of the organization’s 2018 yearlong “Tougher Together” brand platform.

Dedicated to the development of new products and entry points that enable millions of people to be part of Mudder Nation, Tough Mudder 5k demonstrates the company’s commitment towards innovation and dedication to providing an array of unique event offerings for current and potential members of the fast-growing active lifestyle and endurance sports communities.

The new 5K events are on sale now and include a finisher beer, 5K headband, 5K performance finisher t-shirt and event photography. Participants will also have free access to Mudder Village – a festival environment packed with vendors and music. Ticket prices will go up closer to the event date, so those interested are encouraged to buy early. For the full schedule of events, visit toughmudder.com/events/what-is-tough-mudder-5k.

With more than 3 million participants to date across five continents, Tough Mudder has a range of accessible yet rewarding challenges, such as the Tough Mudder 5K, the Tough Mudder Half (five-mile event excluding fire, ice, and electricity), and Tough Mudder Full. For participants who complete more than one of the previously listed events, they will be recognized through the company’s rewards program and will receive a free orange kettlebell collectible, and an exclusive t-shirt.

This year, Tough Mudder, Inc. and its licensees will host an unprecedented 150+ events across nearly a dozen countries, such as the United States, The United Kingdom, Germany, Australia, United Arab Emirates, Canada and two new countries, South Africa, Philippines, welcoming participants worldwide into a global community that lives courage, personal accomplishment, teamwork and fun.

For more information on the Tough Mudder 5K, or to purchase tickets, visit toughmudder.com/events/what-is-tough-mudder-5k.

TM5K 2018 Events Calendar
 

Arizona [SUNDAY ONLY]

March 25

**Missouri [SATURDAY + SUNDAY]

August 11 & 12

Sacramento [SATURDAY ONLY]

March 24

**Wisconsin [SATURDAY + SUNDAY]

September 8 & 9

Miami [SATURDAY ONLY]

April 7

**Pittsburgh [SATURDAY + SUNDAY]

September 8 & 9

Central Texas [SUNDAY ONLY]

May 6

Toronto [SATURDAY + SUNDAY]

September 15 & 16

**Philly [SUNDAY ONLY]

May 20

**Nashville [SATURDAY + SUNDAY]

September 15 &16

**Kentucky [SATURDAY + SUNDAY]

June 2 & 3

**Seattle [SATURDAY + SUNDAY]

September 22 & 23

**Michigan [SUNDAY ONLY]

June 3

1st MR Central North event, struggling traffic

Dallas Ft. Worth [SATURDAY + SUNDAY]

September 29 & 30

**Boston [SUNDAY ONLY]

June 24

New event & TMB 1st opening

Tri-State [SATURDAY + SUNDAY]

October 6 & 7

**Twin Cities [SATURDAY + SUNDAY]

July 14 & 15

NorCal [SATURDAY + SUNDAY]

October 6 & 7

**Long Island [SUNDAY ONLY]

July 22

Bigger event & in MR

Central Florida [SATURDAY + SUNDAY]

October 13 & 14

**Western NY [SATURDAY + SUNDAY]

August 4 & 5

**Atlanta [SATURDAY + SUNDAY]

October 20 &  21

New WTM location

**Hudson Valley [SATURDAY + SUNDAY]

August 18 & 19

New event and in 2 MRs

Las Vegas [SATURDAY + SUNDAY]

October 20 & 21

**Chicago [SATURDAY + SUNDAY]

August 25 & 26

One of our biggest markets

Houston [SATURDAY + SUNDAY]

11/3

SoCal [SATURDAY + SUNDAY]

November 3 & 4

About Tough Mudder, Inc.:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition, and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.

PR Contacts:
Angela Alfano  (703) 447-5629 Angela.Alfano@ToughMudder.com
Ethan Metelenis (917) 882-9038 Ethan.Metelenis@ToughMudder.com

Tough Mudder Unveils New 2018 Obstacles

TOUGH MUDDER UNVEILS 2018 NEW OBSTACLES

 

3+ Million Participants to Receive a ‘Happy Ending’ on Biggest Challenge in Obstacle Course Racing History

 

BROOKLYN, NY (January 11, 2018) – Famous for the company’s epic Innovation Lab, Tough Mudder Inc., the leading sports, active lifestyle and media brand, announced today its revolutionary twist on obstacles for the 2018 event season by unveiling the biggest structure to ever hit the obstacle course racing industry, Happy Ending, presented by Merrell, and Kong Infinity, the first obstacle in company history to be designed by members of the global tribe of more than 3 million Mudders. The company also revealed the iconic “Vault” obstacles (previously retired) coming back to course in 2018.

 

A physical embodiment of the organization’s 2018 yearlong “Tougher Together” campaign, Happy Ending is the new Tough Mudder Finisher Obstacle requiring teamwork by participants of all levels. Sitting at nearly 25 feet tall and over 80 feet wide and 100 feet long, it marks the biggest structure ever featured on course. To complete Happy Ending, participants must climb and push their way up an angled structure (40 degrees) creating human pyramids as they ladder over one another up multiple slippery inclines. At the summit, participants then dive feet-first down a 30 foot slide into a water pit.

Dedicated to the development of new products and entry points that enable millions of people to be part of Mudder Nation, Happy Ending brings participants together no matter the person’s athletic ability, the number of events run or event (Tough Mudder Full 10 miles; or Tough Mudder Half 5 miles). Teamwork and camaraderie – the Tough Mudder spirit – will be felt as participants cross the Finish line together.

 

Tough Mudder is an inclusive brand committed to connecting people. As a global tribe, we break down social barriers such as race, religion and politics. By using our sport as a vehicle for change, our events highlight the everyday heroes and elite athletes who together bring positive transformation worldwide,” said Will Dean, Tough Mudder, Inc. CEO and Co-Founder. “We look forward to welcoming thousands of new and returning participants to Mudder Nation in 2018 to face these challenges together – from completing the best-in-class obstacles on course to overcoming issues off. We remain dedicated to engineering ways to challenge our participants, both physically and mentally, all while giving millions of people a ‘Happy Ending’ and creating an exciting environment that showcases how we are stronger when we are united.

 

Happy Ending replaces the infamous Electroshock Therapy (EST) obstacle in which participants ran through dangling electrified wires. Although EST is “retiring” as a finisher challenge, it will transition to the Tough Mudder Full (10-mile) course and will be optional for all participants via bypass lanes – as not all are ready to get shocked with 10,000 volts.

 

Participants who are looking for a new shocking challenge may choose to exit Happy Ending by sliding down Third Rail – the bonus electricity challenge featuring more than 10,000 volts hanging from wires on a 30-foot slide into a pit of water. This optional challenge is for the bravest of all participants. Those not wishing to give it a shock – shot – may slide down the regular Happy Ending exit.

 

Tough Mudder is making a concerted effort to invest in Tough Mudder Half to provide accessible, yet rewarding experiences, to so many runners and outdoor enthusiasts who are not being challenged or excited by ordinary runs or half marathons,” said Dean. “From people who have never tried a mud run to seasoned Legionnaires who would like to bring friends, the Tough Mudder Half events serve as unique entry points to the world of obstacle course races and exclude the more extreme elements like fire and ice, in addition to making electricity completely optional. Tough Mudder’s commitment to innovation and dedication to enhance short distance challenges further positions the company as a global leader in the active lifestyle and sports categories.

Kong-Infinity – Obstacle Design Challenge Winning Obstacle

2018 marks the first year a Tough Mudder Obstacle Design Challenge winning innovation will be featured on course globally. A literal “spin” off of the iconic Kong obstacle, Kong Infinity is engineered to test even the most experienced Tough Mudders by being one of the most technically challenging obstacles on course. Requiring upper body strength and agility, participants start by climbing a 15-foot structure to reach a barrel which has handles fixed around its circumference on a set of tracks suspended more than 20 feet off the ground. By using momentum, participants rotate the barrel along the tracks to the other side. Kong-Infinity was designed by Ross Munro and Jonny McDonald of Glasgow, U.K.

For the first time since its inception in 2016, Kong, the giant, 30-foot obstacle in which participants swing like Tarzan, traversing from one floating ring to another, will be featured on the Tough Mudder Full course where everyone will have the opportunity to conquer this massive challenge.

 

Tough Mudder Vault

To celebrate Tough Mudder’s long and epic history of obstacle innovation, the company wants Mudder Nation to select which obstacles will return to course in 2018. The company unveiled the 25 historic obstacles Mudder Nation may vote on today through Friday, Jan. 26 at ToughMudder.com/obstacles. The winning “Vault” obstacles will be unveiled Feb. 5 with two-to-three historic challenges featured on every course in 2018 giving participants the chance to relive their favorite classics or for new Mudders, the chance to experience the best obstacles Tough Mudder has had to offer. A full list of the 25 obstacles is available online at ToughMudder.com/obstacles.

As an upgrade to the Vault obstacles for Legionnaires, participants who have completed multiple events, every course will have mystery vault features designed specifically for the Mudder Legion that include unique, never-before-seen modifications and design elements. Another Legionnaire-only obstacle coming to course is T-Boned – an added challenge to the classic Skidmarked, a slanted 10-foot wall. Participant’s upper body strength will be put to the test with an added twist of a 90-degree horizontal ledge to overcome 9 feet off the ground.

 

3 Million Mudders

With more than 3 million participants to date across five continents, Tough Mudder has offerings ranging from accessible yet rewarding challenges, such as Tough Mudder Half (five-mile event excluding fire, ice, and electricity), to competitive events, such as Tough Mudder X (the toughest mile on the planet), and World’s Toughest Mudder (24-hour endurance event).

This year, Tough Mudder, Inc. and its licensees will host an unprecedented 150+ events across nearly a dozen countries, such as the United States, The United Kingdom, Germany, Australia, United Arab Emirates, Canada and two new countries, South Africa, Philippines, welcoming participants worldwide into a global community that lives courage, personal accomplishment, teamwork and fun.

For more information on the 2018 Tough Mudder obstacles, or to purchase tickets to 2018 Tough Mudder events, visit ToughMudder.com.

 

 

About Tough Mudder, Inc.:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition, and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.

 

The Battlegrounds Sells Venue Rights to Tough Mudder

The Battlegrounds – Missouri’s premiere permanent obstacle course race venue will host one last race on May 19th  2018 before handing over the keys to their course to Tough Mudder.  The St. Louis area OCR venue has contracted with Tough Mudder to give the OCR giant exclusive rights to the venue for the next 5 years.   I recently caught up with race director Bob Holm to get more info.

 

It is my understanding that “The Battlegrounds” will host one final race in May before being turned over to Tough Mudder. Is that correct? 

Our May 19 race will, in fact, be our last one.  We are proud of all that we have accomplished since our inaugural race in 2012 (we started with just 361 runners and have most recently topped 3,000 participants.)  It’s been an amazing ride!

What will happen to the permanent obstacles that are built on the site such as The Battlegrounds classic, The Gauntlet?

Tough Mudder will have full access to all obstacles (including The Gauntlet), as well as the ability to incorporate all existing trails created by The Battlegrounds.

Will other OCR companies be able to use the venue or will it be exclusively Tough Mudder?  If so, what will happen to the previously scheduled Green Beret Challenge race which was to occur on June 16th 2018?

Our five-year commitment enables Tough Mudder to exclusively utilize the venue.  When this multi-year deal was recently signed, The Battlegrounds did not have a formal contract with the Green Beret Challenge.

Will the Battle Corp still exist and will OCR training events still be held at the venue?

The Battle Corp team is an amazingly tight family of runners that grew to 15 members strong.  We are currently working with Tough Mudder to explore any and all opportunities for our Battle Corp to represent their organization.  There will no longer be training events at the venue.

What were the key factors in the decision to sign a 5 year contract with Tough Mudder?

Throughout the years, The Battlegrounds grew on so many levels in terms of size and reputation.  We believe Tough Mudder was a logical choice because it allows a solid international company to take us to the next level.  The five-year commitment to Cedar Lake Cellars solidifies our location as a must-see destination in terms of newness and excitement.

What do you foresee happening after 5 years?

We anticipate growth…and more growth.  Missouri is positioned to become one of the largest Tough Mudder races in the United States.  We look forward to seeing where Tough Mudder takes us.

Are there any other details you can give me or that you think the OCR community should know?

This industry loves suspense and mystery.  All we can add is that there’s plenty of surprises ahead so stay tuned for an exciting adventure.

 

I also reached out to Battle Corp team captain Christopher Balven who had this to say about the change.

“Everyone on the Battle Corps Team are extremely thankful for the opportunity to represent one of the best permanent OCR venues in the US.  We enjoyed every race, we enjoyed meeting all the people who came out and experienced OCR for the first time there, and most of all we enjoyed becoming a family together.  Saying I am grateful for that is an understatement to the extreme.  It was incredible seeing the race grow from 350 or so racers in the beginning to what it is now.  I for one will be out on that course until the sun goes down on May 19.  I’ll leave a little piece of my heart out there before I move on to what lies ahead.”

 

This action has had some mixed reviews on social media and has filled me with many existential OCR feelings which I hope to address later but these are just the facts.