Spartan Partners With Rakuten For Marketing and Technology Needs

PRESS RELEASE

    

Rakuten to Power Spartan, The World’s Largest Obstacle Race, and Endurance Brand, in Multi-Year Global Partnership

Partnership to Fuel Growth Through Shared Passion for Fan Empowerment, Sport, Health and Wellness

 

SAN FRANCISCO, Calif. September 7, 2018 – Spartan and Rakuten, Inc. have entered a global partnership designating Rakuten as the exclusive Global Innovation Partner and “Powered by” partner of the world’s largest obstacle race and endurance brand. The multi-year partnership was announced today at Rakuten’s inaugural “Rakuten Optimism” event in San Francisco.

 

“I am excited to have Rakuten partner with Spartan, an organization with a passionate following and one that, like Rakuten, strives to motivate and empower its members and community,” said Rakuten, Inc. founder and CEO Hiroshi “Mickey” Mikitani. “Spartan is an innovator in obstacle and endurance racing and we’re going to work together, leveraging Rakuten technology and services and Spartan’s fervent community, to bring joy to sports fans everywhere.”

 

Rakuten branding will be integrated throughout Spartan’s global ecosystem of events, digital advertising, content, and merchandise. The brand will become the official kit sponsor for the Spartan Pro Team. The finisher shirts, worn by more than one million annual Spartan participants at competitions around the world, will now feature the Rakuten logo.

 

The partnership officially begins September 29, 2018, at the “2018 Spartan World Championship Powered by Rakuten,” the pinnacle event of the obstacle racing season which draws more than 20,000 athletes and spectators from more than 50 countries to North Lake Tahoe, Calif. In addition to the race, Rakuten will power the race-day live stream on Facebook WATCH as well as the post-event cable broadcast. The “Spartan Powered by Rakuten” brand logo will appear throughout the event site, including the athlete podiums, obstacles, and in the race festival.

 

Spartan is the latest addition to Rakuten’s growing roster of global sports and entertainment partnerships. Rakuten is the main Global Partner and Official Innovation and Entertainment Partner of FC Barcelona, the first-ever jersey badge sponsor and Official Partner of the Golden State Warriors, the presenting sponsor of Shakira’s El Dorado World Tour, and the exclusive distribution partner in Japan and global marketing partner of the NBA.

 

“Spartan has worked with Rakuten companies for nearly six years and the company has been a catalyst for our growth,” said Spartan founder and CEO Joe De Sena. “We’re excited to launch an official partnership with such a dominant brand that shares our passion for empowering others, and we look forward to working together to expand our communities across the globe.”

 

The partnership will see Rakuten powering an expanded scope of Spartan’s marketing and technology needs, including the use of Rakuten Marketing digital and affiliate marketing services. Global messaging and calling service Rakuten Viber will become the official communications channel of Spartan. Rakuten Viber will bring together Spartan race fans and competitors from around the world, offering exclusive access and entertaining extras through a Spartan Viber Community.

 

Spartan events focus on sport and athleticism, pushing the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Inverted Wall, Monkey Bars, and Barbed Wire Crawl.

 

Official designations include:

  • Spartan Powered by Rakuten
  • Rakuten: Global Innovation Partner of Spartan
  • Spartan E-Commerce Powered by Rakuten
  • Spartan Global Rankings Powered by Rakuten
  • Official Partner of Spartan U.S. Pro Team
  • Spartan Logistics Powered by Rakuten
  • Viber: Official Communications Channel of Spartan
  • Rakuten Marketing: Official Digital Advertising Partner
  • Rakuten Kobo: Official eBook and Audiobook Partner

 

Spartan’s Vice President of Global Partnerships Ian Lawson added, “Spartan has built a global sport, media platform and e-commerce business around the Obstacle Racing lifestyle and we’re excited to partner with Rakuten to showcase their marketing services and technologies, which are powering our business growth and helping to transform lives. The partnership provides Rakuten with an authentic voice in the health, wellness and fitness community and intimate access to our athletes and fans around the world.”

 

About Rakuten, Inc.

Rakuten, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses, and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1.2 billion members around the world. The Rakuten Group has over 15,000 employees and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.

 

About Spartan

Spartan is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across close to 40 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan World Championship in North Lake Tahoe, CA. Visit http://www.spartan.com for more information and registration.

 

MEDIA CONTACT:         Jonathan Fine, Spartan, +1-781-248-3963, jonathanf@spartan.com

Rakuten Corporate Communications, +1-312-961-2999, global-pr@rakuten.com

Rehband Partners With Spartan To Bring Injury Prevention To OCR

Press Release

Official Injury Prevention Partner of Spartan Race US

Rehband Establishes Two-Year Partnership with Spartan

Providing the World’s Largest Obstacle Racing and Endurance Brand with Market Leading Products for Injury Prevention and Increased Performance

NEW YORK, NY (March 19th, 2018) – Rehband, the trusted leader in sport braces and supports, has entered a multi-year partnership with Spartan, the world’s largest obstacle race (OCR) and endurance brand, becoming the “Official Injury Prevention Partner of Spartan U.S.” To celebrate the Spartan community and the Spartan athletes’ quest to master the obstacles and cross the finish line, Rehband will launch a licensed Spartan Edition knee sleeve, elbow sleeve, and kinesiology tape.


With a strong foothold in CrossFit®, Rehband now expands its support to the sport and community of Obstacle Course Racing. The demand for premium protection gear at OCR is large. Rehband’s products, developed in the highest durability and function, help to prevent injuries, increase performance and speed up recovery and rehabilitation. Encouraging a healthy and active lifestyle is core to Rehband’s mission and the partnership with Spartan further solidifies Rehband’s strong connection to athletic performance.

“When we came across Obstacle Course Racing we were inspired by the athletes’ aim to excel in every type of mental and physical challenge, always pushing their limits,” says Jerry Manderhjelm, CEO at Rehband. “Partnering with Spartan is a great way for Rehband to enter the world of OCR. Spartan athletes are driven, competitive and they strive to enable their full potential, both on and off the course.


“The athletes face tough challenges and we’re proud to support their quest to cross the finish line. The Official Knee and Elbow Sleeves designed for Spartan Race US are patented and classified as medical devices. They are designed to provide support and protection for the broad and varied exercises OCR athletes face,” Jerry Manderhjelm continued.


“Spartan athletes push their bodies to the limit seeking to achieve higher performance and we’re proud to partner with market leader Rehband, whose products will protect racers’ bodies while giving them the confidence to reach the next level,” said Spartan Vice President of Global Partnerships Ian
Lawson. “We look forward to the partnership and are excited to see more global brands entering the sport and industry, creating products and media specifically for our athlete and fan community.”

Rehband is proud to present the RX Knee Sleeve Spartan™ Edition, RX Elbow Sleeve Spartan™ Edition and the RX Kinesiology Tape Spartan ™ Edition. The RX Knee and Elbow Sleeve Spartan™ Edition will be available in 5mm thicknesses ranging in size from XS-XL and designed with functionality, quality, and style in mind. They are produced based on Rehband’s renowned patented anatomic fit and combine the key benefits of stability, compression, and warmth. With a range of activities and activations at 10 US and 5 European Spartan races, Rehband will offer their products and knowledge to Spartan athletes of all skill levels from beginners up to the elite.


The products are scheduled to launch in selected stores, Spartan.com, Rehband.com and at select Spartan events worldwide on May 14th, 2018.

ABOUT REHBAND:
Rehband has provided athletes at all levels with medically classed and patented premium supports and braces since 1955. At Rehband, we believe that no matter your situation, you can always reach a little bit higher. If you have the will to enable your full potential, there is a way. With 60+ years of medical experience, a fully owned European factory, and revolutionary R&D, you can expect the highest durability and function from all our products.

ABOUT SPARTAN RACE, INC.:
Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in North Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.

Media Contacts:
REHBAND Katarina Bennich +46 70 946 68 01 katarina.bennich@rehband.com
SPARTAN Jonathan Fine + 1 781.248.3963 jonathanf@spartan.com.