OCR Goes Mobile – Spartan and Tough Mudder Launch Mobile Apps

You’ve got an app to order your morning latte. You’ve got an app that brings pizza, tacos, beer, and countless other noms to your door. You’ve got an app to purchase flights, rent cars, or book an Airbnb. So why don’t you have an app for OCR?

You soon may – and from a few familiar brands.

Openfit Partners with Tough Mudder

Tough Mudder is already helping people tackle their fitness goals with their Tough Mudder Bootcamp gyms which have popped up in a handful of states across the US. This week they’ve also announced a partnership with Openfit, an all-new digital streaming platform that integrates fitness, nutrition, and wellness together in one place. They’ll be hosting Tough Mudder’s 30-day On Demand fitness program dubbed – Tough Mudder T-Minus 30. The program promises to prepare participants both physically and mentally for their next Tough Mudder event.

2-time TMX Champion Hunter McIntyre leads the 30-day program which will focus on strength, endurance, speed, and mobility. New customers can sign up for a 30-day free trial of Openfit, and a 12-month plan for under $80.

More info on Tough Mudder’s T-Minus 30 is available here.

Spartan Fit

Not to be outdone, Spartan also announced a new mobile app with a focus on building a healthier workplace. SPARTANFIT will launch this May with a challenge that will see companies face off for a donation to the charity of the winner’s choice.

SPARTANFIT focuses on helping employees complete wellness activities over a set period of time. The app contains hundreds of SPARTAN videos on providing instruction on forming good habits, teamwork, food planners, and workout plans. Spartan’s goal is to help HR teams make it easy to motivate their workforce and focus on corporate wellness.

Joe De Sena’s goal of wanting to “rip 100 million people off their couches to help build healthy lifestyles across the world” continues – with the SPARTANFIT app extending that goal to corporate employees as well as fitness enthusiasts.

SPARTANFIT does not appear to have a monthly or annual subscription. Interested companies can get more information here.

Competition Is Fierce

The fitness industry has countless online, mobile, and home-based solutions for would-be fitness enthusiasts. Companies like Peloton, Daily Burn, Nike, MyFitnessPal, already have a foothold in this space. Hollywood superstars like Chris Hemsworth have launched their own apps to capitalize on our obsession with body image. A search on the App Store yields almost infinite results for fitness-based app solutions.

Have you used one of these apps before?  Would you be more likely to use a fitness app created by your favorite OCR brand?

Let us know in the comments.

Follow along

Josh Chace

Josh Chace has been an obstacle and endurance race enthusiast for the last five years. He is a 2017 Team MudGear Athlete and is a co-host of the New England Spahtens Show podcast.
Follow along

Comments

  1. I’m doing my first Spartan Trifecta this year