World’s Toughest Mudder 2017 Part One


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World's Toughest Mudder Deanna Blegg and Amanda Steidle

This is ORM’s 6th year of World’s Toughest Mudder podcast coverage!

In part one, live from the pit on Friday, we talk to 2016 Champ Trevor Cichosz, Tyler Nash, Allison Tai, and Logan Nagle.

We then have some Monday (post race) chats with Deanna Blegg, Amanda Steidle from Turbo Superfoods, Team US-Eh (Kristopher Mendoza, Austin Azar, Mark Woodpile Jones, and Miguel Medina), and your 2017 Female World’s Toughest Mudder Rea Kobl.

Todays Podcast is sponsored by:

Dirty Bird Energy Soap. Use ORM 15 for 15 percent off all products at DirtyBirdEnergy.com

Show Notes:

Final results from World’s Toughest Mudder 2017

Facebook Live Coverage

Listen using the player below or the iTunes/Stitcher links at the top of this page. 

Tough Mudder Allowing Votes for Favorite Obstacles To Appear in 2018

 

TOUGH MUDDER OPENS OBSTACLE “VAULT” FOR 2018 SEASON

Tough Mudder will be releasing an obstacle archive known as “The Vault” for the 2018 season. Does this make anyone else think of Disney? Will these obstacles only come around once every 50 years?? What is this vault, you ask?! The Tough Mudder vault will include “blueprints, design renderings, whiteboard drawings, retired challenges and more of the 200+ obstacles designed by Tough Mudder’s industry-leading innovation obstacle lab today. Mudder Nation will be able to find info on such classics as Ballshrinker and Dingleberries as well as unique obstacles such as Hot Shots and Massive Turd that only appeared on the course one time.”

“Tough Mudder will begin to disclose on “Mudder Leaks” at https://toughmudder.com/tough-mudder-obstacles-2018 from now through December 31st, iconic obstacles, and files from “The Vault.” The remaining roster of possible “Vault” obstacles will be revealed on January. 11, 2018 when, for the first time in Tough Mudder history, Mudders will then be able to vote online that day on which obstacles they would like to see back on course in 2018. In addition these classic “Vault” obstacles, Tough Mudder will be debuting brand new obstacles for the new 2018 season on January 11th as well.”

We know that Tough Mudder loves to innovate with new obstacles that test us more than we can imagine while we silently chuckle at the cheeky names Will and his crew like to bestow upon these ball-busters.

“The first historic Tough Mudder obstacle from “The Vault” announced today on MudderLeaks at https://toughmudder.com/tough-mudder-obstacles-2018 is Human Gecko. This classic obstacle tested participants upper body strength while navigating across two walls decorated with rock climbing hand grips – all while dangling over a water pit.

While the information released from “The Vault” is unpredictable, key dates to visit the website for information include Nov. 23, Dec. 7 and Dec. 21. Follow @ToughMudder on Twitter, Facebook, and Instagram, and follow hashtag #MudderLeaks for additional “Vault” secrets. And check out this video on Youtube: https://youtu.be/QTMXsHQq8mM.

In addition to hints from the Vault, Mudders looking to get the inside track on more obstacle secrets should tune-in live to ToughMudder.com and the Tough Mudder Live Show Page on Facebook (Editor’s Note: where our own, Matt B. Davis will be commentating) on Nov. 11th and 12th. The 24 Hour race is considered one of the most extreme endurance events in the world and, with an unprecedented 1,600+ competitors from 21 countries participating this year, is the ultimate Tough Mudder obstacle testing ground. World’s Toughest Mudder features a five-mile loop course, containing diverse desert terrain, steep hills, mud pits and more than 20 obstacles – some might even be “Vault” leaks – which can only be found in this 24-hour, timed event.

The complete World’s Toughest Mudder Livestream schedule with more than 14 hours of programming is as follows:

  • World’s Toughest Mudder Day 1 Kick Off:
    • Saturday, Nov. 11th, 11 am PST to 5 pm PST (2 pm EST to 8 pm EST)
  • World’s Toughest Mudder Midnight Special:
    • Sunday, Nov. 12th, 12 am PST to 1 am PST (3 am to 4 am EST)
  • World’s Toughest Mudder Day 2 Finish:
    • Sunday, Nov. 12th: 7 am PST to 2 pm PST (10 am to 5 pm EST)

 

If one misses the Facebook Live Show, Mudders are encouraged to watch The World’s Toughest Mudder one-hour special on CBS on Dec. 23 at 12 p.m. ET.

To experience the industry’s best obstacles, purchase 2018 tickets by visiting toughmudder.com now through Nov. 10 for 50 percent off event day prices.

 

About Tough Mudder:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.”

 

What obstacles are you hoping will appear on Tough Mudder courses in 2018? Any particular obstacles that you miss, or even ones that you hope never show up on a course again? Let us know in the comments here or on Facebook!

 

Kill Cliff: The New On Course Recovery Drink for Tough Mudder

TOUGH MUDDER AND KILL CLIFF PARTNER TO BRING CLEAN ENDURANCE AND RECOVERY SPORTS DRINKS TO 2018 – 2019 US EVENTS

KILL CLIFF Equips Athletes With Extended Energy And Necessary Recovery To Dominate World Class Obstacles As The Official Sports Drink Brand For Tough Mudder And Serve As Presenting Sponsor Of Tough Mudder X Series

ATLANTA/BROOKLYN– Nov. 7, 2017 — Tough Mudder, Inc. and KILL CLIFF have partnered to provide KILL CLIFF’s clean label endurance and recovery sports beverages for the 2018 and 2019 US event seasons in its capacity as the official sports drink brand for Tough Mudder and presenting sponsor of the Tough Mudder X Series. Tough Mudder X is the one-mile race with 10 obstacles and 10 workout zones that tests competitors from across multiple disciplines to determine the fittest and fastest athletes in the world. The series debuted this summer on CBS with millions watching its first World Championship.

At all Tough Mudder events, KILL CLIFF will provide its ENDURE clean endurance sports drinks on the course during events to help participants experience longer energy maintenance as they push harder through the course. KILL CLIFF recovery drinks will be handed out at the finish line to provide electrolytes and assist in participants’ post-event clean recovery and hydration. KILL CLIFF will leverage its relationship with gyms around the country to further the Tough Mudder brand through its product offerings.

The partnership will kick off at this year’s World’s Toughest Mudder at Lake Las Vegas on Nov. 11-12, 2017. World’s Toughest Mudder is considered the most extreme, insane, imposing, pulse-pounding, heart-stopping 24-hour obstacle course race on the planet that is viewed by millions globally via Livestream and also on CBS. KILL CLIFF will be the official sponsor of one of the event’s most infamous obstacles, The Cliff, a 35-foot cliff jump into the chilly waters of Lake Las Vegas that begins at midnight on Nov. 12. KILL CLIFF will also have its own TEAM KILL CLIFF tackling the course.

“Partnering with Tough Mudder as the official clean sports drinks sponsor is a great next step for both of our brands, as well as the dedicated warriors of the Tough Mudder,” said KILL CLIFF CEO Joe Driscoll. “We are getting our drinks into the hands of hundreds of thousands of athletes who are challenging their fitness, while Tough Mudder is partnering with a cool brand that is disrupting the artificial, sugar-filled sports drink category. We are incredibly excited about being the presenting sponsor of Tough Mudder X race series, which is a fast, exciting event that is a great crossover for many of our CrossFit athletes and gyms.”

“KILL CLIFF’s Kill the Quit attitude, clean label products and brand awareness in the HIIT category makes them a great partner fit that will not only elevate the Tough Mudder brand to a broader audience and new category of athlete but enable us to offer Mudder Nation great hydration and recovery drinks for everyone to be at their best as they tackle Tough Mudder’s demanding courses together, ” commented Rich Abend, VP, Global Partnerships, Tough Mudder. “We are also proud to name KILL CLIFF as the first presenting sponsor of TMX, which has garnered significant interest from the industry since its’ debut this past summer on television.”

KILL CLIFF drinks have gained popularity in HIIT gyms across the country, and the brand has led in the emerging clean sports drink categories at places like Whole Foods and Amazon. The KILL CLIFF brand has been on a rapid growth trajectory with a loyal and passionate following of the world’s toughest athletes.

About KILL CLIFF:

Founded and created by a Navy SEAL with the spirit of giving back to the community, KILL CLIFF® makes clean sports beverage products. KILL CLIFF Recovery Drinks deliver clean recovery, providing the hydration and nutrients without all the junk so many beverages have today. Headquartered in Atlanta, the KILL CLIFF team includes civilians and accomplished military veterans, and is absolutely committed to serving and supporting the Navy SEAL community. KILL CLIFF honors the dedication and sacrifice made by these warriors and their families by donating a portion of the proceeds through their Official Partnership with the Navy SEAL Foundation. KILL THE QUIT™. Visit KillCliff.com and follow KILL CLIFF on Facebook, YouTube, and Instagram @killcliff.

About Tough Mudder:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition, and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.

MEDIA CONTACTS:

FOR TOUGH MUDDER 
Angela Alfano
(703) 447-5629
Angela.Alfano@ToughMudder.com

FOR KILL CLIFF
Reina Porritt
(651) 789-1272
reina@kohnstamm.com

Robert Zimmerman
(917) 543-1046
Rob@zimstrategies.com

Tougher Mudder Championship Season – The Money Continues To Roll In

This morning, TMHQ announces even more money to their growing list of events with payouts. Tough Mudder which has always promoted teamwork and camaraderie first and foremost, (including very prominently in CEO Will Dean’s recent book release) is announcing additional dough to be won this year at their Tougher event series. It’s called, The Tougher Mudder Championship Series. 

For those that don’t know, Tougher Mudder is Mudder’s version of the “elite wave”. It’s the first wave of the day, athletes are chip timed, and there are penalties for failing obstacles. First one to the finish line wins. Anyone can enter once they pay an additional $20 fee on top of whatever they paid for the event. At the “regula” Tougher Mudder events, which were launched earlier this year, the payouts have been relatively small. Top men and women both take home $500 for first, $250 for second, and $100 for third. Money you will happily take home, but nothing one is going to get on a plane for.

The Tougher Mudder Championship Series begins with the “Regional Champioships” which payout nearly 4 X more. Men and women each win $2500 for first, $1000 for second and $500 for 3rd.

The World Championship pays $10k for 1st, $2,500 for 2nd, and $1000 for third.

The most interesting part of this series is not the payouts, but the timing. Rather than roll this concept out in 2018, Tough Mudder is launching it now. As in now, now. As in the first event is in less than a month.

Here are the dates and locations:

  • 10/7     Tougher Mudder East Championship at Tough Mudder Tri-State
  • 10/ 21  Tougher Mudder South Championship at Tough Mudder Carolinas
  • 10/28   Tougher Mudder West Championship at Tough Mudder Las Vegas
  • 11/4 – Tougher Mudder World Championship at Tough Mudder SoCal

In order to qualify for the World Championship, you must run in a Tougher at one of the 3 Regional Championships and finish in top 10. The other way is through a waiver application and list your athletic prowess for considerations. 

The obvious schedule conflicts for the most serious OCR athletes are the Spartan World Championships in Tahoe on September 30th, The OCR World Championships near Toronto, Canada on October 13th weekend, and of course World’s Toughest Mudder on November 11th.

Will the best in the business add any of these races to their training and racing schedule this late in the game to cash in? Or will this be a great opportunity for the athletes that hover in the 3rd-6th range at similar races to steal the show? As of press time, we had not reached any athletes to get confirmation on their attendance.

We also asked TMHW what the 2018 Toughest Championship Series will look like, and they told us it has yet to be set.

PS For a full accounting of all the money Tough Mudder events and dollars associated given out this year, we are confident Will Hicks and The World’s Toughest Podcast will have something up very soon.

Tough Mudder CEO Will Dean writes “It Takes a Tribe”

In the tradition of CEOs penning their memoirs while their companies are still growing, the founder of Tough Mudder has written “It Takes a Tribe: Building the Tough Mudder Movement”  which outlines where the company came from, explains why it is such a success and hints at where it might go in the future.

These books can be a branding exercise – I know that I got handed more than one free copy of Zappos CEO Tony Hsieh’s “Delivering Happiness”, which combined the up-from-nothing story of his company with a manifesto about how and why his company was so great. It has never been clear to me who exactly is the intended audience of this genre: MBA students? Potential investors? Prospective mid-level employees? They tend to be an easy read and provide a polished PR version of the company and its origins, but the format can be predictable.

There is one clear audience for these books: superfans. If you love Tough Mudder, you will love reading about how it came to be. “It Takes a Tribe” provides the inside scoop on how Will Dean turned his idea into a successful brand, how he helped create an industry that had not existed before, and how he has changed the lives of many who have joined Mudder Nation.

Happily, I may be something of a Tough Mudder fanboy, so I thoroughly enjoyed this behind-the-scenes look at TM’s origin story. And since I am a fanboy, I had heard many of the stories before, but it was entertaining to hear them again, and it was good to get Dean’s spin on many of the company legends.

In particular, it was fascinating to get Dean’s version what I think of as OCR’s Original Sin, the controversy over Dean’s using the concepts developed at the Tough Guy race by its creator “Mr. Mouse” and applying them to the Harvard Business School project that later became Tough Mudder. For those not familiar with the story, you may wish to watch Rise of the Sufferfests by Scott Keneally (which you should watch regardless, as it is a great documentary). The outline of the story is that Dean observed the Tough Guy event, consulted with Mr. Mouse and then built on those ideas to create Tough Mudder. Mr. Mouse sued and Harvard took Dean to task for violating the “Harvard Business School Community Values of ‘honesty and integrity’ and ‘accountability’”(and yes, if you find the concept of Harvard Business School trying to shame one of its graduates over ethics to be comical, you are not alone).

I had heard this narrative in Keneally’s film and in other sources, but for the first time in “It Takes a Tribe,” I got to see Dean’s side of the story. His version is convincing, but more than that the reader learns about the personal toll the litigation took on Dean and his colleagues. Dean also gets the opportunity to snipe about Harvard Business School days and his shabby treatment by the school after he graduated.

Dean is the tall Englishman on the right.

On the one hand, Dean does not hold back about his opinions about Harvard and his fellow HBS students. Similarly, he is not silent about his opinions of his former employers at the British Foreign Office, where he had a brief career before moving to the US. On the other hand, he frequently cites his experiences at both institutions in this book and uses them to demonstrate lesson after lesson about how he has used those experiences to make Tough Mudder the company it has become.

Like all MBAs who become CEOs, he compares himself with other entrepreneurs he admires, mostly ones he has worked with over the years. Of course, every entrepreneur wants to be compared to Steve Jobs, who gets name checked in the book more than once. In reality, Dean’s counterpart is, instead, Bill Gates: driven by numbers, looking years down the road, but not as obviously a genius. Dean has worked hard and kept focus, and his company has made steady, relentless growth by careful analysis and cautious progress. The bright orange obstacles with the cheeky names are thoroughly tested, tweaked, and re-launched to maximize the challenge they offer and to keep the customers returning. A very MBA approach to numbers guides everything the company does, and its success might be a tribute to that Harvard Business School education that keeps Dean so conflicted.

There is an obvious companion to “It Takes a Tribe,” namely Spartan founder and CEO Joe De Sena’s book “Spartan Up!” In fact, a recent search on Amazon has the two books listed under “Frequently Bought Together.” The two books are good representations of both CEOs and both brands. Dean’s book involves less derring-do, fewer personal exploits, and less lecturing. “Spartan Up!” also glosses over Spartan’s own Original Sin, its treatment of early Spartan superstar Hobie Call.  Both books include profiles of people whose lives have been changed by taking part in these events, and those who love transformation stories will get their fill in either book.

As the two dominant brands in OCR grow, they appear to be coming closer together. Tough Mudder was founded as a challenge-not-a-race, but the past few years have seen the introduction of competitive events from Tough Mudder ready for TV broadcast. Likewise, the fiercely individual Spartan Races have been emphasizing the role of teamwork in their summer reality series Spartan Ultimate Team Challenge. Both brands have launched exercise classes, Tough Mudder Bootcamp and Spartan Strong. Both have major clothing sponsors and both are expanding overseas. While their offerings start to converge, having a book like “It Takes a Tribe” will be a useful way to remember how the two companies and their founders are profoundly different.

Check out Will Dean on our Obstacle Racing Media podcast here

Zoe Chazen


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Zoe Chazen Toughest Mudder

Meet Zoe Chazen, a rising college junior who lives in New York. You most likely saw her on the  recently aired Toughest Mudder Northeast that took place near Philadelphia back in May. Although she did run (and get 50 miles) at World’s Toughest Mudder in Vegas last year, she is super new to our scene.

We talk about how she came to decide to run and place in Philly, and then do it again at America’s Toughest Mudder Midwest in Chicago 4 days ago. We learn about her training, or lack there of, and what really happened with her and Chikorita at The Mud Mile.

Todays Podcast is sponsored by:

Human Octane – Demolish barriers with f#cking awesome OCR apparel.

Savage Race : New obstacles, new locations, new syndicate medal. Check them out at Savage Race.com

Show Notes:

Toughest Midwest Stats

Listen using the player below or the iTunes/Stitcher links at the top of this page.