The American Ninja Warrior Experience – Fans and Competitors: Come One, Come All

If you are a fan of American Ninja Warrior…
If you have a favorite Ninja…
If you train at a “Ninja Gym”…
If you love being challenged by new obstacles…
If you like racing against the best of the best, American Ninja Warrior Experience is for you. Fans and athletes of all ages and ability levels – spectator to pro – are welcome.  This is an immersive event with something for everyone.  Pssst…your kids (and you) can meet your Ninja heroes.  With the backing of NBC and Universal Brand Development, American Ninja Warrior Experience is sure to be high quality, challenging, and fun.

Here are the down and dirty details:

I know. I know.  Those aren’t a lot of details.  How much will it cost?  Which Ninjas will be there?  Is there swag and bling for competitors?  Obstacle Racing Media is in contact with Tom McCormack, Senior Vice President of Live Events at The ATS Team, and we will bring you the answers to these questions and more as they become available.  For now, you might want to revisit your Fall 2017 OCR calendar, especially if you live in/near Atlanta or Houston. This new brand in the OCR market is sure to be an event worth attending and fun for the entire family.

Read the full Press Release below.


NEWS RELEASE

NBC AND UNIVERSAL BRAND DEVELOPMENT COLLABORATE WITH
THE ATS TEAM TO LAUNCH

AMERICAN NINJA WARRIOR EXPERIENCE

Touring Obstacle Courses From the Emmy®- Nominated Hit NBC Series Challenge
 Fans of All Ages to Test Their Own Ninja Skills

UNIVERSAL CITY, Calif, MAY 22, 2017 – NBC’s “American Ninja Warrior” (ANW), the premiere obstacle course competition series that is revolutionizing sports entertainment, is coming directly to fans through an immersive live event experience geared for the whole family, it was announced today. Created in close collaboration with NBC, Universal Brand Development and The ATS Team, the specialists who design and build the obstacles and courses for the show, the American Ninja Warrior Experience will give fans of all ages an opportunity to test their “ninja skills.” Tickets for the American Ninja Warrior Experience will go on sale in June, with the first event scheduled for the fall of 2017.

Bringing together the show’s fan-favorite obstacles including, the Warped Wall, Quintuple Steps, Salmon Ladder and many more, the American Ninja Warrior Experience allows participants of all fitness levels to compete against friends and other athletes on a multi-stage adult open course. The best adult open course competitors can even earn a chance to run in the Pro Course Competition against the best Ninja Warrior athletes in the world. Pro-athletes also will be offering tips and tricks during adult workshops. Event attendees also will have the unique opportunity to be spectators and watch the best-of-the-best compete in pro-competitions.

Youth competitors will have a chance to get up-close and personal with professional athletes while they learn proper obstacle techniques during one of the many workshops held throughout the day. Kids also will revel in the fun of competing on two youth open courses, which will feature smaller versions of the obstacles seen on TV with varying degrees of difficulties.

“We’re incredibly proud to announce our partnership with NBC and Universal Brand Development. Together, with a groundbreaking show, we will bring the American Ninja Warrior Experience to cities around the country and give people of all ages the chance to compete on the official obstacles from the show,” said Tom McCormack, Senior Vice President of Live Events at The ATS Team. “This is set to be the authentic and fun, family friendly ‘American Ninja Warrior’ fan festival that audiences have been asking for.”

“Now in its ninth season, ‘American Ninja Warrior’ has become a national sensation, with millions of adults and children tuning in every week,” said Carol Nygren, Vice President, Worldwide Live Entertainment, Universal Brand Development. “The show inspires everyday people to test their own athletic abilities at home, and we’re excited to collaborate with NBC and The ATS Team to build the American Ninja Warrior Experience for the fans, bringing some of the show’s most popular obstacles to participants of all ages and all fitness levels.”

For additional information visit www.ANWexperience.com

About American Ninja Warrior
Now in its ninth season, American Ninja Warrior has become a national sensation with over 6 million people tuning in every week to watch incredible athletes and ordinary people alike challenge themselves mentally and physically on the most daunting obstacle courses ever seen on TV. The series has become a fan favorite for families and young adults spurning an entire athletic community to train year round for the show, build their own backyard courses and participate in American Ninja Warrior style competitions. Season 9 will air on June 12 on NBC.

About the ATS Team
The ATS Team is an international entertainment specialty company with offices in Los Angeles, Atlanta, and London. Our work can be seen in 193 countries. With complete entertainment industry solutions we offer development, production services, set construction, challenge and stunt design rigging, underwater and high angle life safety, camera solutions, special effects, and staging/truss rentals for all aspects of live and pre-recorded productions. Current clientele includes Netflix, NBC, CBS, ABC, FOX, Hulu, Amazon, Disney, and many more.

About Universal Brand Development
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences.  Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television.  Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).

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CONTACTS:

THE ATS TEAM
Tom McCormack
SVP, Live Events
tom@ANWexperience.com

NBC
Traci Saulsberry
818-777-6649
Traci.saulsberry@nbcuni.com

Leslie Schwartz
818-777-3233
Leslie.schwartz@nbcuni.com

Kevin Castech
818-777-4816
Kevin.castech@nbcuni.com

UNIVERSAL BRAND DEVELOPMENT
Lauren Purnell
818-777-9311
Lauren.purnell@nbcuni.com