Tough Mudder Introduces New Prizes And “The Holy Grail”

This morning, Tough Mudder announced some details around their competitive series, including new info about Tougher Mudder series, some updates around World’s Toughest Mudder, and they introduced “The Holy Grail”.

Here are some highlights from the press release and the new Tough Mudder competitive series homepage:

  • First woman individual to get 100 miles at WTM earns $50,000.
  • First male individual to get 110 miles at WTM earns $50,000.
  • Most cumulative miles earns $10,000 for top male and female at end of Toughest series.
  • $5,000 bonus at Toughest for first male and female to reach 50 miles at each event.
  • The Holy Grail – An actual grail plus additional swag for completing a Tougher, Toughest, and World’s Toughest within the calendar year of 2017.

We have a call with TMHQ on Thursday to get additional details so stay tuned.

TOUGH MUDDER TO DEBUT “TOUGHER MUDDER” COMPETITVE EVENT SERIES

CBS Sports Network and CBS Sports to Televise Toughest Mudder and World’s Toughest Mudder Events

Active Lifestyle Brand to Offer More Than $350,000 in Prize Money in 2017

NEW YORK, NY (March 7, 2017) – Tough Mudder Inc., will debut its newest competitive event series, Tougher Mudder, at events worldwide beginning in New Orleans on March 18th. The next evolution of the company’s event series, Tougher Mudder is a competitive start wave that will be held at every Tough Mudder Weekend in 2017, and the top three male and female winners will be awarded prize money. Tough Mudder, the leading active lifestyle brand, will be offering more than $350,000 in prize money across its suite of competitive event series in 2017.

At World’s Toughest Mudder 2017, the culminating event of the Tough Mudder event season, $170,000 will be awarded during the grueling 24-hour endurance competition, which is being held at Lake Las Vegas on Nov. 11-12. The Toughest Mudder series, six global, eight-hour, overnight competitive races, will bestow more than $100,000 in prize money during its inaugural season.

Tough Mudder, Inc. is also launching Tough Mudder 5K in Nashville on August 12 to meet the growing demand of metropolitan people who are attracted to mud runs, as well as to serve as an entry point to obstacle challenges. The 3.1-mile event will provide an accessible yet rewarding challenge for city dwellers and will feature more than 10 signature Tough Mudder obstacles, excluding the more extreme elements, like ice and electricity found in the 10-12 mile event.

For the first time ever, CBS Sports Network will televise six regional qualifying events, with programming beginning in June. Tough Mudder will bring all the action to viewers across broadcast, cable and digital platforms, including CBSSports.com and the CBS Sports app. CBS Sports Network’s coverage will bring viewers behind-the-scenes providing a first-hand experience as participants train and compete on the road to being crowned World’s Toughest Mudder. World’s Toughest Mudder culminates with a broadcast on CBS in December.

“Tough Mudder is thrilled to debut three new event series in 2017 – Tougher Mudder, Toughest Mudder and Tough Mudder 5K,” said Will Dean, CEO and Co-founder of Tough Mudder, Inc. “We remain dedicated to innovation and the development of new products and entry points that enable millions of people around the world to be part of Mudder Nation, furthering our position as a global leader in the active lifestyle and endurance sports categories.”

The competitive event series prizing is as follows:
• World’s Toughest Mudder – Competitors are eligible for more than $170,000 in total prize money. Individuals can win bonus prizes of $50,000 by being the first female who completes 100 miles or male who completes 110 miles during the 24-hour race.

• Toughest Mudder – With over $100,000 up for grabs in 2017, more than $17,000 will go to the top five male and female finishers, including bonus prizing of $5,000 for the first male and female to reach 50 miles at each event.

An additional $10,000 will be bestowed to the top male and female finishers with the most miles at the end of the Toughest Mudder events season, Participants will be ranked, and the qualifying ranking, a minimum of 25 miles completed at Toughest Mudder, enables individuals to qualify for the “Contender Category” at World’s Toughest Mudder and be eligible for additional prizing.

• Tougher Mudder – $1,700 in prize money will be awarded at each event for top male and female finishers, totaling nearly $70,000 for the year.
The new competitive event series and enhanced prizing expands Tough Mudder, Inc.’s global footprint as an industry leader. It demonstrates the company’s commitment towards innovation with its newest offering for the fast-growing active lifestyle and endurance sports communities, encouraging team-building and facilitating World’s Toughest Mudder training.
World’s Toughest Mudder 2016 set industry records, drawing 3.6 million views with more than 3.5 million minutes of coverage consumed across Tough Mudder digital platforms by fans in more than 200 countries tuning in. Tough Mudder’s proprietary live stream drew nearly 1 million views and more than 439,000 unique viewers on Tough Mudder digital platforms including mobile devices, computers, and OTT devices, and Tough Mudder’s Facebook Live steam garnered more than 2.6 Million views with an organic reach of 14.2 Million

For more information on Tough Mudder and to see the 2017 schedule of events, visit toughmudder.com. Join the conversation on social by following Tough Mudder on Twitter at @ToughMudder, on Instagram @Tough_Mudder, on Facebook at facebook.com/toughmudder on Snapchat at Tough.Mudder and on YouTube at YouTube.com/ToughMudder.
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About Tough Mudder, Inc.:
Founded in 2010 with the launch of the Tough Mudder Full event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company and leader in sports video content creation and distribution. The brand includes: Mini Mudder, a 1-mile obstacle course designed for kids ages 7-12; Tough Mudder 5K, an accessible yet rewarding challenge packing signature Tough Mudder obstacles into a 3.1-mile course; Tough Mudder Half, an obstacle course challenge bringing the thrills of Tough Mudder to a 5-mile course; Tough Mudder, a competitive start wave that takes place during all Tough Mudder Weekends; Toughest Mudder, an eight-hour, overnight competition series; and World’s Toughest Mudder, a gruelling 24-hour endurance competition. The brand also encompasses an extremely vibrant engaging social and digital community and serves as a destination for fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants globally to date, Tough Mudder Inc. will host more than 130 events worldwide in 2017 in nearly a dozen countries, including Asia, Australia and more through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). More than 20 of the world’s leading brands are sponsorship and content distribution partners, including Merrell, Jeep, Kingstone Press, Vega, Olympus, For Goodness Shakes, Bosch, Snapchat, Live Stream, Sky Sports, ESPN Media Distribution, The CW and CBS Sports. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudder, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.

Media Contacts:

Angela Alfano
(703) 447-5629
Angela.Alfano@ToughMudder.com

Jodi Kovacs
(732) 597-2094
Jodi.Kovacs@ToughMudder.com

Ethan Metelenis
(917) 882-9038
Ethan.Metelenis@ToughMudder.com

Robert Zimmerman
(917) 543-1046

Rob@zimstrategies.com

 

 

Toughest Mudder Cities and Prizes Revealed

toughest-mudder-venues 2017

Ever since Tough Mudder announced it’s new Toughest Series, OCR fans have been dying to know where they will be held. This morning we find out.

As a refresher from the previous update, Toughest Mudders are 8 hour night Tough Mudder events where competitors run as many laps as possible. We learned today that these will be 5 mile, 13 ish obstacles loops. Also, CBS Sports will be televising and live streaming across various platforms.

You can compete with the best Mudders in the world for over $30,000 in prizes in the following cities in 2017.

LA Mudder              San Bernadino, CA     March 25

Atlanta Mudder        Fairburn, GA         April 29

Midlands Mudder     Grantham, U.K.           May 13

Philly Mudder          Coatesville, PA        May 20

Whistler Mudder      Whistler, Canada         June 17

Chicago Mudder        Rockford, IL            August 26

Tough Mudder HQ clearly putting camaraderie first, almost begging you to “buddy up”. They are giving out more cash for the team category, as a team can be as few as 2 people. From the TM website, here are the cash and mileage awards:

toughest-mudder-prizes

The Toughest Mudder events will take place over an 8 hour period on Saturday nights. In addition, all of the Toughest events will take place at two day Tough Mudders. This will allow participants to also do a regular Tough Mudder, along with a Tough Mudder Half, if they so choose.

This means that you could participate in all 3 of the big TM events in a weekend for a “trifecta” of sorts. We have faith that TMHQ or the Tough Mudder community at large will have to come up with a better name though. Winky Face.

toughest-mudder-2017

The Complete Press Release Can Be Seen Here:

TOUGH MUDDER, INC. ANNOUNCES 2017 DATES AND LOCATIONS FOR NEW EVENT SERIES, TOUGHEST MUDDER

 Event to Take Place in Six Regions; Event Weekends to Also Host

Tough Mudder and Tough Mudder Half Events

 (October 25, 2016) BROOKLYN, NY – Tough Mudder Inc., the leading active lifestyle company, announced today the dates and locations for its newest event series launching in 2017, Toughest Mudder. Spanning three countries, the United States, Canada and United Kingdom, each of the six Toughest Mudder event weekends will also feature Tough Mudder and Tough Mudder Half events, presented by Merrell, creating a more inclusive weekend experience for participants.

Toughest Mudder is an eight-hour, overnight competitive race format designed for participants to truly find their limit and continue on the next step on their journey to be crowned champion at the World’s Toughest Mudder event, a grueling 24-hour endurance competition. Participants and teams will be ranked at Toughest Mudder, and more than $30,000 in prizes will be awarded to the top finishers.

 

Toughest Mudder 2017 Event Series Schedule

Event Location Venue Date
Toughest Mudder West Los Angeles Glen Helen Raceway;

San Bernardino, CA

Saturday, March 25, 2017
Toughest Mudder South Atlanta Bouckaert Farm;

Fairburn, GA

Saturday, April 29, 2017
Europe’s Toughest Mudder Midlands Belvoir Castle;

Grantham, UK

Saturday, May 13, 2017
Toughest Mudder Northeast Philadelphia Plantation Field; Coatesville, PA Saturday, May 20, 2017
Canada’s Toughest Mudder Whistler Whistler Olympic Park; Whistler, BC Saturday, June 17, 2017
Toughest Mudder Midwest Chicago Rockford International Airport; Rockford, IL Saturday, August 26, 2017

The qualifying ranking, a minimum of 25 miles completed at Toughest Mudder events, will allow teams or individuals to qualify for the “Contender Category” at World’s Toughest Mudder and be eligible for prizing. In 2016, Tough Mudder will award over $160,000 in prizing to winners at World’s Toughest Mudder, presented by Cellucor, with over $100,000 to the team who completes 100 miles.

In 2017, CBS Sports Network will air coverage from the six-event Toughest Mudder Series, going behind-the-scenes as teams train and compete. CBS Sports Digital will feature live streaming coverage of Toughest Mudder events on CBSSports.com and the CBS Sports apps for mobile and connected TV devices, along with on-demand video content available across CBS Sports digital and social platforms. Additionally, Tough Mudder will implement Livestream at all 2017 Toughest Mudder events.

“The Toughest Mudder event series expands Tough Mudder’s global footprint as an industry leader,” said Will Dean, Tough Mudder Inc.’s CEO and Founder. “Our commitment towards innovation is demonstrated with Toughest Mudder by providing new experiences for the fast-growing active lifestyle and endurance sports communities, encouraging team-building and facilitating World’s Toughest Mudder training and competition. We look forward to providing a full Tough Mudder Weekend of events for Mudder Nation, whether they take part in Tough Mudder Half, Tough Mudder or Toughest Mudder events.”

At each of the Toughest Mudder events, the company will also host its Tough Mudder and Tough Mudder Half events. Deemed as “probably the toughest event on the planet,” Tough Mudder tests teamwork skills, and pushes one’s physical abilities and mental grit limits. With more than 2.5 million global participants spanning multiple countries, Tough Mudder events challenge participants across a 10-12 mile course featuring 20-25 best-in-class obstacles.

Tough Mudder Half is a five-mile event featuring over a dozen signature obstacles. Designed to facilitate teamwork and require less training, the shorter-distance format does not include more extreme elements like ice and electricity that the full course is known for.

For more information on Tough Mudder, the new Toughest Mudder series, or to register for an event, visit ToughMudder.com. Join the conversation and follow Tough Mudder on Twitter at @ToughMudder and on Instagram @Tough_Mudder.

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About Tough Mudder, Inc.:

Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company. The brand includes Tough Mudder Half, an obstacle challenge bringing the thrills of Tough Mudder to a 5-mile course; Mudderella, an obstacle course series created by women for women; Fruit Shoot Mini Mudder, a custom event for children ages 7-12; Toughest Mudder Series, the eight-hour, overnight competition series; World’s Toughest Mudder, a grueling 24-hour endurance competition; and an extremely vibrant engaging social and digital destination for leading fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants to date, Tough Mudder Inc. will produce more than 120 events worldwide in 2016 across five continents, including Asia through its partnerships with Seroja and IMG. More than 20 of the world’s leading brands are sponsorship and content distribution partners, including Merrell, Old Spice, Shock Top, Cellucor, Volvic, Jeep, Britvic, L’il Critters, US Army, Virgin Active, Olympus, Bosch, Live Stream, The CW and CBS. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudder, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.

 World’s Toughest Mudder

Known as one of the most extreme endurance events in the world, the World’s Toughest Mudder event, presented by Cellucor, is the only competitive event that Tough Mudder, Inc. hosts in 2016. Competitors are eligible to win a total of more than $170,000 in prizing, including a grand prize of $100,000 for teams that complete at least 100 miles together. Like all Tough Mudder events, World’s Toughest Mudder encourages Mudders to work together, help one another overcome obstacles and push past their physical and mental boundaries. While competitive in nature, World’s Toughest Mudder is about finding one’s personal limits and putting teamwork to the test, and hundreds of participants take part in the event as a team. The course is a grueling, five-mile loop featuring diverse desert terrain, steep hills, mud pits and more. Prizes are awarded to participants who complete the most miles within 24 hours, and the team of two or more that completes 100 miles together wins $100,000. Competitors take on 20-25 of Tough Mudder’s most challenging obstacles including The Cliff, Human Operation, and Gut Buster, in this 24-hour, timed event to be deemed the toughest man, woman and team on the planet.

Tough Mudder PR Contacts:

Angela Alfano
(703) 447-5629
Angela.Alfano@ToughMudder.com

Jodi Kovacs
(732) 597-2094
jodi.kovacs@toughmudder.com