Tough Mudder Unveils New 2018 Obstacles

TOUGH MUDDER UNVEILS 2018 NEW OBSTACLES

 

3+ Million Participants to Receive a ‘Happy Ending’ on Biggest Challenge in Obstacle Course Racing History

 

BROOKLYN, NY (January 11, 2018) – Famous for the company’s epic Innovation Lab, Tough Mudder Inc., the leading sports, active lifestyle and media brand, announced today its revolutionary twist on obstacles for the 2018 event season by unveiling the biggest structure to ever hit the obstacle course racing industry, Happy Ending, presented by Merrell, and Kong Infinity, the first obstacle in company history to be designed by members of the global tribe of more than 3 million Mudders. The company also revealed the iconic “Vault” obstacles (previously retired) coming back to course in 2018.

 

A physical embodiment of the organization’s 2018 yearlong “Tougher Together” campaign, Happy Ending is the new Tough Mudder Finisher Obstacle requiring teamwork by participants of all levels. Sitting at nearly 25 feet tall and over 80 feet wide and 100 feet long, it marks the biggest structure ever featured on course. To complete Happy Ending, participants must climb and push their way up an angled structure (40 degrees) creating human pyramids as they ladder over one another up multiple slippery inclines. At the summit, participants then dive feet-first down a 30 foot slide into a water pit.

Dedicated to the development of new products and entry points that enable millions of people to be part of Mudder Nation, Happy Ending brings participants together no matter the person’s athletic ability, the number of events run or event (Tough Mudder Full 10 miles; or Tough Mudder Half 5 miles). Teamwork and camaraderie – the Tough Mudder spirit – will be felt as participants cross the Finish line together.

 

Tough Mudder is an inclusive brand committed to connecting people. As a global tribe, we break down social barriers such as race, religion and politics. By using our sport as a vehicle for change, our events highlight the everyday heroes and elite athletes who together bring positive transformation worldwide,” said Will Dean, Tough Mudder, Inc. CEO and Co-Founder. “We look forward to welcoming thousands of new and returning participants to Mudder Nation in 2018 to face these challenges together – from completing the best-in-class obstacles on course to overcoming issues off. We remain dedicated to engineering ways to challenge our participants, both physically and mentally, all while giving millions of people a ‘Happy Ending’ and creating an exciting environment that showcases how we are stronger when we are united.

 

Happy Ending replaces the infamous Electroshock Therapy (EST) obstacle in which participants ran through dangling electrified wires. Although EST is “retiring” as a finisher challenge, it will transition to the Tough Mudder Full (10-mile) course and will be optional for all participants via bypass lanes – as not all are ready to get shocked with 10,000 volts.

 

Participants who are looking for a new shocking challenge may choose to exit Happy Ending by sliding down Third Rail – the bonus electricity challenge featuring more than 10,000 volts hanging from wires on a 30-foot slide into a pit of water. This optional challenge is for the bravest of all participants. Those not wishing to give it a shock – shot – may slide down the regular Happy Ending exit.

 

Tough Mudder is making a concerted effort to invest in Tough Mudder Half to provide accessible, yet rewarding experiences, to so many runners and outdoor enthusiasts who are not being challenged or excited by ordinary runs or half marathons,” said Dean. “From people who have never tried a mud run to seasoned Legionnaires who would like to bring friends, the Tough Mudder Half events serve as unique entry points to the world of obstacle course races and exclude the more extreme elements like fire and ice, in addition to making electricity completely optional. Tough Mudder’s commitment to innovation and dedication to enhance short distance challenges further positions the company as a global leader in the active lifestyle and sports categories.

Kong-Infinity – Obstacle Design Challenge Winning Obstacle

2018 marks the first year a Tough Mudder Obstacle Design Challenge winning innovation will be featured on course globally. A literal “spin” off of the iconic Kong obstacle, Kong Infinity is engineered to test even the most experienced Tough Mudders by being one of the most technically challenging obstacles on course. Requiring upper body strength and agility, participants start by climbing a 15-foot structure to reach a barrel which has handles fixed around its circumference on a set of tracks suspended more than 20 feet off the ground. By using momentum, participants rotate the barrel along the tracks to the other side. Kong-Infinity was designed by Ross Munro and Jonny McDonald of Glasgow, U.K.

For the first time since its inception in 2016, Kong, the giant, 30-foot obstacle in which participants swing like Tarzan, traversing from one floating ring to another, will be featured on the Tough Mudder Full course where everyone will have the opportunity to conquer this massive challenge.

 

Tough Mudder Vault

To celebrate Tough Mudder’s long and epic history of obstacle innovation, the company wants Mudder Nation to select which obstacles will return to course in 2018. The company unveiled the 25 historic obstacles Mudder Nation may vote on today through Friday, Jan. 26 at ToughMudder.com/obstacles. The winning “Vault” obstacles will be unveiled Feb. 5 with two-to-three historic challenges featured on every course in 2018 giving participants the chance to relive their favorite classics or for new Mudders, the chance to experience the best obstacles Tough Mudder has had to offer. A full list of the 25 obstacles is available online at ToughMudder.com/obstacles.

As an upgrade to the Vault obstacles for Legionnaires, participants who have completed multiple events, every course will have mystery vault features designed specifically for the Mudder Legion that include unique, never-before-seen modifications and design elements. Another Legionnaire-only obstacle coming to course is T-Boned – an added challenge to the classic Skidmarked, a slanted 10-foot wall. Participant’s upper body strength will be put to the test with an added twist of a 90-degree horizontal ledge to overcome 9 feet off the ground.

 

3 Million Mudders

With more than 3 million participants to date across five continents, Tough Mudder has offerings ranging from accessible yet rewarding challenges, such as Tough Mudder Half (five-mile event excluding fire, ice, and electricity), to competitive events, such as Tough Mudder X (the toughest mile on the planet), and World’s Toughest Mudder (24-hour endurance event).

This year, Tough Mudder, Inc. and its licensees will host an unprecedented 150+ events across nearly a dozen countries, such as the United States, The United Kingdom, Germany, Australia, United Arab Emirates, Canada and two new countries, South Africa, Philippines, welcoming participants worldwide into a global community that lives courage, personal accomplishment, teamwork and fun.

For more information on the 2018 Tough Mudder obstacles, or to purchase tickets to 2018 Tough Mudder events, visit ToughMudder.com.

 

 

About Tough Mudder, Inc.:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition, and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.

 

Why My Wetsuit Played A Huge Role At World’s Toughest Mudder

There is something about a 24-hour race that you can never fully be prepared for. I could train harder, run faster, complete more pull-ups, and carry heavier things, but that doesn’t guarantee anything at World’s Toughest Mudder (WTM). Training is imperative to success, but there is a limit to what your physical prowess can provide. There are moments when you have to rely on our emotional and psychological strength to push you through, but even that gets tapped out at a certain point. Just like any race, there is utmost importance to prepare physically and psychologically, but unlike other races, gear plays an essential role in this 24-hour grind.

 

Coming into WTM for the fourth time, I knew what to expect, but there is only so much that prepares you for 24 hours of the unknown. Unlike previous years, I was competing in the Team Relay competition instead of the individual category. This would throw in a whole new dynamic to the once familiar race. Instead of slowly grinding my way throughout the race, I was tasked with racing hard for a short time and then stopping.

Here was the plan, start the race as a four-man team and then alternate two people every lap, minimizing pit time, until the wheels fell off. I was hoping that faster laps would allow me to wear a thinner wetsuit than previous years, knowing full well that things can go downhill quickly. I prepared my usual gauntlet of wetsuits and layers just in case. The plan was to start off in shorts and a t-shirt.
Once the sun went down, I switched into long compression gear. Then the Blegg Mitts and a windbreaker came on for a little more warmth. I knew that temperatures would quickly drop and more water obstacles at night meant that we would be cold and wet for the duration of the race. During previous years I wore full wetsuits ranging from 3/2mm to 5/3mm, often making it difficult to move. The relay calls for quicker laps, so I needed something that was warm enough, but less constricting than a full wetsuit. The plan was to use the Hyperflex VYRL 2.5mm Shorty Springsuit with a front chest zip and the 2.5mm Neosport Wetsuit Cap with an adjustable chinstrap from Wetsuit Wearhouse.

I wish I had more to tell you, but the truth is, this combination worked like a charm. Every lap, my teammate and I would start our lap in cold, wet gear. Putting those cold clothes on every lap added a whole new dimension of suck to WTM. Less than a mile into the lap, my body would warm up and it was off to the races. While the water temperature threw a wrench into many people’s plans, my layered outfit was perfect for staying warm on-course. When we finished a lap, we would quickly strip out of our wet clothes, throw on something warm, and try to recover for the next lap. While it would have been nice to have two wetsuits that I could alternate, this was a small wrinkle in the scheme of things. Plus, this is WORLD”S TOUGHEST MUDDER. It isn’t easy. While it was hard putting on wet clothes as we prepared for another lap, it didn’t rival the psychological ups and downs of the relay format.

All in all, it was a tough race. Starting and stopping throughout the night was a whole new challenge that I have never experienced. I was forced to stay loose while trying to recover in time for my next effort. My laps felt like an all-out sprint at times and it gave me a whole new experience at WTM. Our team managed to finish 2nd overall in the Team Relay category and I am so proud of my teammates and pit crew for helping us along the way. While Atlanta will bring a whole new challenge to WTM, I can only speculate that people will underestimate the conditions and forgo bringing a wetsuit. Don’t be one of those people. World’s Toughest Mudder is a race of unknowns, so always be prepared. I can’t wait to see all you crazies out there!

Tough Mudder Allowing Votes for Favorite Obstacles To Appear in 2018

 

TOUGH MUDDER OPENS OBSTACLE “VAULT” FOR 2018 SEASON

Tough Mudder will be releasing an obstacle archive known as “The Vault” for the 2018 season. Does this make anyone else think of Disney? Will these obstacles only come around once every 50 years?? What is this vault, you ask?! The Tough Mudder vault will include “blueprints, design renderings, whiteboard drawings, retired challenges and more of the 200+ obstacles designed by Tough Mudder’s industry-leading innovation obstacle lab today. Mudder Nation will be able to find info on such classics as Ballshrinker and Dingleberries as well as unique obstacles such as Hot Shots and Massive Turd that only appeared on the course one time.”

“Tough Mudder will begin to disclose on “Mudder Leaks” at https://toughmudder.com/tough-mudder-obstacles-2018 from now through December 31st, iconic obstacles, and files from “The Vault.” The remaining roster of possible “Vault” obstacles will be revealed on January. 11, 2018 when, for the first time in Tough Mudder history, Mudders will then be able to vote online that day on which obstacles they would like to see back on course in 2018. In addition these classic “Vault” obstacles, Tough Mudder will be debuting brand new obstacles for the new 2018 season on January 11th as well.”

We know that Tough Mudder loves to innovate with new obstacles that test us more than we can imagine while we silently chuckle at the cheeky names Will and his crew like to bestow upon these ball-busters.

“The first historic Tough Mudder obstacle from “The Vault” announced today on MudderLeaks at https://toughmudder.com/tough-mudder-obstacles-2018 is Human Gecko. This classic obstacle tested participants upper body strength while navigating across two walls decorated with rock climbing hand grips – all while dangling over a water pit.

While the information released from “The Vault” is unpredictable, key dates to visit the website for information include Nov. 23, Dec. 7 and Dec. 21. Follow @ToughMudder on Twitter, Facebook, and Instagram, and follow hashtag #MudderLeaks for additional “Vault” secrets. And check out this video on Youtube: https://youtu.be/QTMXsHQq8mM.

In addition to hints from the Vault, Mudders looking to get the inside track on more obstacle secrets should tune-in live to ToughMudder.com and the Tough Mudder Live Show Page on Facebook (Editor’s Note: where our own, Matt B. Davis will be commentating) on Nov. 11th and 12th. The 24 Hour race is considered one of the most extreme endurance events in the world and, with an unprecedented 1,600+ competitors from 21 countries participating this year, is the ultimate Tough Mudder obstacle testing ground. World’s Toughest Mudder features a five-mile loop course, containing diverse desert terrain, steep hills, mud pits and more than 20 obstacles – some might even be “Vault” leaks – which can only be found in this 24-hour, timed event.

The complete World’s Toughest Mudder Livestream schedule with more than 14 hours of programming is as follows:

  • World’s Toughest Mudder Day 1 Kick Off:
    • Saturday, Nov. 11th, 11 am PST to 5 pm PST (2 pm EST to 8 pm EST)
  • World’s Toughest Mudder Midnight Special:
    • Sunday, Nov. 12th, 12 am PST to 1 am PST (3 am to 4 am EST)
  • World’s Toughest Mudder Day 2 Finish:
    • Sunday, Nov. 12th: 7 am PST to 2 pm PST (10 am to 5 pm EST)

 

If one misses the Facebook Live Show, Mudders are encouraged to watch The World’s Toughest Mudder one-hour special on CBS on Dec. 23 at 12 p.m. ET.

To experience the industry’s best obstacles, purchase 2018 tickets by visiting toughmudder.com now through Nov. 10 for 50 percent off event day prices.

 

About Tough Mudder:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.”

 

What obstacles are you hoping will appear on Tough Mudder courses in 2018? Any particular obstacles that you miss, or even ones that you hope never show up on a course again? Let us know in the comments here or on Facebook!

 

Kill Cliff: The New On Course Recovery Drink for Tough Mudder

TOUGH MUDDER AND KILL CLIFF PARTNER TO BRING CLEAN ENDURANCE AND RECOVERY SPORTS DRINKS TO 2018 – 2019 US EVENTS

KILL CLIFF Equips Athletes With Extended Energy And Necessary Recovery To Dominate World Class Obstacles As The Official Sports Drink Brand For Tough Mudder And Serve As Presenting Sponsor Of Tough Mudder X Series

ATLANTA/BROOKLYN– Nov. 7, 2017 — Tough Mudder, Inc. and KILL CLIFF have partnered to provide KILL CLIFF’s clean label endurance and recovery sports beverages for the 2018 and 2019 US event seasons in its capacity as the official sports drink brand for Tough Mudder and presenting sponsor of the Tough Mudder X Series. Tough Mudder X is the one-mile race with 10 obstacles and 10 workout zones that tests competitors from across multiple disciplines to determine the fittest and fastest athletes in the world. The series debuted this summer on CBS with millions watching its first World Championship.

At all Tough Mudder events, KILL CLIFF will provide its ENDURE clean endurance sports drinks on the course during events to help participants experience longer energy maintenance as they push harder through the course. KILL CLIFF recovery drinks will be handed out at the finish line to provide electrolytes and assist in participants’ post-event clean recovery and hydration. KILL CLIFF will leverage its relationship with gyms around the country to further the Tough Mudder brand through its product offerings.

The partnership will kick off at this year’s World’s Toughest Mudder at Lake Las Vegas on Nov. 11-12, 2017. World’s Toughest Mudder is considered the most extreme, insane, imposing, pulse-pounding, heart-stopping 24-hour obstacle course race on the planet that is viewed by millions globally via Livestream and also on CBS. KILL CLIFF will be the official sponsor of one of the event’s most infamous obstacles, The Cliff, a 35-foot cliff jump into the chilly waters of Lake Las Vegas that begins at midnight on Nov. 12. KILL CLIFF will also have its own TEAM KILL CLIFF tackling the course.

“Partnering with Tough Mudder as the official clean sports drinks sponsor is a great next step for both of our brands, as well as the dedicated warriors of the Tough Mudder,” said KILL CLIFF CEO Joe Driscoll. “We are getting our drinks into the hands of hundreds of thousands of athletes who are challenging their fitness, while Tough Mudder is partnering with a cool brand that is disrupting the artificial, sugar-filled sports drink category. We are incredibly excited about being the presenting sponsor of Tough Mudder X race series, which is a fast, exciting event that is a great crossover for many of our CrossFit athletes and gyms.”

“KILL CLIFF’s Kill the Quit attitude, clean label products and brand awareness in the HIIT category makes them a great partner fit that will not only elevate the Tough Mudder brand to a broader audience and new category of athlete but enable us to offer Mudder Nation great hydration and recovery drinks for everyone to be at their best as they tackle Tough Mudder’s demanding courses together, ” commented Rich Abend, VP, Global Partnerships, Tough Mudder. “We are also proud to name KILL CLIFF as the first presenting sponsor of TMX, which has garnered significant interest from the industry since its’ debut this past summer on television.”

KILL CLIFF drinks have gained popularity in HIIT gyms across the country, and the brand has led in the emerging clean sports drink categories at places like Whole Foods and Amazon. The KILL CLIFF brand has been on a rapid growth trajectory with a loyal and passionate following of the world’s toughest athletes.

About KILL CLIFF:

Founded and created by a Navy SEAL with the spirit of giving back to the community, KILL CLIFF® makes clean sports beverage products. KILL CLIFF Recovery Drinks deliver clean recovery, providing the hydration and nutrients without all the junk so many beverages have today. Headquartered in Atlanta, the KILL CLIFF team includes civilians and accomplished military veterans, and is absolutely committed to serving and supporting the Navy SEAL community. KILL CLIFF honors the dedication and sacrifice made by these warriors and their families by donating a portion of the proceeds through their Official Partnership with the Navy SEAL Foundation. KILL THE QUIT™. Visit KillCliff.com and follow KILL CLIFF on Facebook, YouTube, and Instagram @killcliff.

About Tough Mudder:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition, and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.

MEDIA CONTACTS:

FOR TOUGH MUDDER 
Angela Alfano
(703) 447-5629
Angela.Alfano@ToughMudder.com

FOR KILL CLIFF
Reina Porritt
(651) 789-1272
reina@kohnstamm.com

Robert Zimmerman
(917) 543-1046
Rob@zimstrategies.com

Tough(er) Mudder Seattle 2017 Race Review

Initial Impression

Tough Mudder has returned to the Palmer Coking Coal Company venue just south of Seattle for the 6th year in a row, but this time they brought their new competitive wave: Tougher Mudder.  For an extra $20 on top of a regular registration, you could join the very first wave of the day which includes a nice yellow race bib, official timing of the 10-mile loop, and a chance at a small prize pool if you finish top 3 in your respective gender.

While I’m no stranger to Tough Mudder and other obstacle course races, this event was both my first attempt at a Tougher wave and my first time running at the Seattle venue.  While this particular race had its share of quirks (and a brutal, awful, no-good Mud Mile…), the overall experience was awesome and I would be excited to sign up for the event again in the future!

Tough-Mudder-Seattle-2017-Start-Line

The Start Line

Let’s start with one of the weirdest experiences I’ve ever had at an OCR start line.

It was the first wave of the first day of the event, so something like the generator tripping out causing the music to stop, and the large start line inflatable arch to deflate into the crowd can be expected, twice.  Even starting a few minutes late wasn’t a big deal, but the start line MC definitely left something to be desired for this first wave of the day.

For a competitive heat with prize money, you would at least expect a brief overview of the rules right?  Maybe a clarification on whether or not you were required to complete every obstacle, if there were penalty loops of any kind, or if any of the obstacles didn’t apply for the Tougher Heat?  Well, we got nothing like that.  This was particularly concerning when we arrived at the Everest obstacle in the middle of the lap where a volunteer was telling everyone that they weren’t allowed to help each other.  What?  That doesn’t sound like a Tough Mudder event at all, especially when some of the other obstacles required assistance from your fellow competitors to complete.

Anyway, we did get a few minutes trying to hype us up which went pretty well, but there was no national anthem and we didn’t even recite a Tough Mudder pledge.  The MC brought us into the middle of the start area to put our hands in and counted down for us all to chant “Tougher Mudder”.  And… surprise!  It turns out that same countdown was the one to start the race, so after we all looked around confused for a few seconds, the start of the pack took off and the rest of us followed.

Not far away from the start line, a fellow racer commented, “That was the weirdest start line experience ever,” and I would have to agree.

Tough-Mudder-Seattle-2017-Map

The Terrain and Obstacles

This venue has a wide variety of different terrain and Tough Mudder did a great job of sending us up, over, and around just about all of it.  The start line opened up into a large field which is great when everybody is bunched up at the start but eventually led into some fairly technical single-track through the woods after the first obstacle, Kiss of Mud 2.0.  A theme on this course appeared to be that “mud” actually meant “rocky wet asphalt” and this barb wire crawl was one of the lowest I’ve done.  Rolling wasn’t even an option (and I think is against the rules anyway?) and almost everybody going through it was catching their clothing or bib on at least one barb.

After that we headed into a wooded trail where the single track opened up at a few different points to provide enough room for Skidmarked (inverted wall), Devil’s Beard (crawl under a cargo net with a sandbag!), and Berlin Walls (~10 ft walls with a kicker) before narrowing back up and eventually crossing over itself before we were able to head back out into open ground near the 2 mile mark.

After the course opened up, we approached a crowd-favorite obstacle, The Block Ness Monster, which involves two giant rotating rectangular prisms in a pool of water about 4 feet deep.  This obstacle requires a little bit of organized teamwork and despite this being a competitive race, everyone was super eager to help each other out.  We were able to alternate moving different people over the blocks and pulling down on the opposite side to help the next person over before moving onto the next block and eventually out of the obstacle.

Next up was Hero Carry which seemed odd for a competitive event, but we paired off and carried each other anyway.  Soon after was the obstacle I will probably have nightmares about: Mud Mile 2.0

Normally, Mud Mile 2.0 is a series of muddy trenches with water in them that you have to pull yourself over, step your way to the top of, or get some assistance from others to make your way through, but this was no normal mud mile.  As I alluded to earlier, this wasn’t “Mud” that we were navigating over, but rather a ground down and compacted asphalt-type material that would scratch your skin if you even looked at it the wrong way.

Tough-Mudder-Seattle-2017-Mud-Mile

Add in the fact that they dug the trenches to be about 7-8 feet deep and only included a token amount of water at the bottom of each one and this made for one tough obstacle.  Not to mention they made us go down and back for a total of 16 trenches!  Luckily I arrived at the same time as a couple fellow mudders and we were able to team up to get through it.  We quickly worked out a system where two people would boost the first to the top, then one would boost while the person on top helped pulled the second person out, then both people on top pulled the third person out, then repeat, and repeat and repeat and repeat…

While it felt like we were pretty efficient by the end of it, Mud Mile took a lot of time and managed to scrape up any part of your body that was exposed while tiring out your arms a bit.  It was an interesting obstacle for a competitive race, but certainly, one that embodied the Tough Mudder spirit of encouraging teamwork.  For the waves beyond the initial Tougher wave, they modified the obstacle to only require going through each trench once which cut it in half, but it was still one of the toughest obstacles on the course.

Up until this point was relatively flat, but the course turned towards the larger hills of the venue which made for some interesting terrain based obstacles.  First was an Absail down a steep hill of very loose dirt with a help of a set of ropes.  Next, we came to Everest 2.0 which had the ropes down for the Tougher wave.  Even with the ropes, it’s tricky to navigate yourself over the rounded lip of the halfpipe, especially with a volunteer telling everyone they weren’t allowed to help each other.  I’m not sure if this was a miscommunication with Tough Mudder or a special rule for this obstacle on this course, but it seemed odd.

Tough-Mudder-Seattle-2017-Elevation

Next, we navigated up the largest hill on the course right around the 4-mile mark.  The front half was very steep and required the help of a cargo net to reach flatter ground, but that “flatter” ground still kept going upwards until we eventually reached the back side of the hill for the second Absail obstacle of the course.  This one was even steeper than the first but wasn’t more difficult if you kept your hands on the rope and controlled your speed during the descent.

I also want to note that there was an awesome guy playing bagpipes throughout the course and he somehow managed to get on top of this huge hill with the bagpipes!  I certainly didn’t see any easy way to get up that hill, on course or not, so he’s a champ to have made the climb with bagpipes in tow.

Quagmire was the next obstacle but just ended up being a short trek through a shallow swampy area that was a couple feet deep, but not very muddy.  Finally to finish the first half of the course (or the entire course for anyone running the Tough Mudder Half that day) was Pyramid Scheme.  This slippery wall was made easy for the Tougher wave thanks to a set of ropes coming from the top.

The back half of the course wound its way through varying terrain including more wooded single-track, a portion through a wide open quarry-like area between huge piles of rocks, and some minor hills before eventually returning to the wide-open terrain that led back into Mudder Village and the finish line.  Obstacles seemed more spread out an in the second half and included:

  • Snot Rocket – A modified Augustus Gloop where you submerge your body before coming up to the bottom of a tall tube that you climbed a wooden ladder in while water was sprayed down on top of you.
  • Lumberjacked – Two elevated logs you had to navigate over
  • Black Hole – A very dusty crawl underneath large sheets of water that weighed down on you
  • Balls to the Wall – A tall wall climb assisted by a rope and wooden beams
  • Bale Bonds – Climb over bales of hay (Note: this obstacle was totally destroyed by the time the afternoon waves arrived)
  • Stage 5 Clinger – A tricky climb up an inverted wooden ladder before you have to pull yourself over and around to get on top of the obstacle and climb down the other side
  • Killa Gorilla – Simply navigated up and down the side of a steep hill 3 times, not much of an “obstacle”.
  • Mineshafted – This one was new to me and involved navigating down a long tube with the help of a rope.  This led to a mini-cavern that we then climbed out of using a large wooden ladder of sorts

The final three obstacles were some of the most fun that Tough Mudder offers starting with Funky Monkey The Revolution, a set of uphill monkey bars leading to a series of three wheels that must be held on to while they spin you to the next.  A good test of upper body strength over a green pool of water waiting to greet you if you fail.

Tough-Mudder-Seattle-2017-Funky-Monkey

Next, we sprinted across a large field where we picked up a large bag of ice and carried it ~100 meters to Arctic Enema The Rebirth where we dumped the ice into the obstacle before following it down into the frigid water.  Not only was the water freezing, but they forced you to submerge your whole body to navigate under a small fence portion and a set of tires before finally being able to pull yourself out of the end of the obstacle.  If you weren’t awake up until this point in the race, you certainly are now!

Finally was a short jog over to Kong, a set of 5 rings suspended over a large airbag waiting to catch you like a movie stunt performer if you fall.  For the Tougher wave and any Tough Mudder Legionnaires, there was no electricity on the course as we were able to skip Electroshock Therapy while attempting Kong, which backed right up to the finish and Mudder Village.

Mudder Village

The Mudder Village at this venue was a little smaller than some others I’ve attended but still had its share of vendors selling products and handing out free samples.  There were plenty of restrooms off to the side with a large rinsing area and changing area behind.

My only complaint was the minimal selection of food options, especially as the village got crowded in the afternoon.  There were only two food trucks selling food and both had sizable lines.  I think I managed to choose the longer one in my attempt to get a burger, but it took an unacceptably long time to actually get my food.  About an hour and a half from getting in line to actually eating by my count which made for some grumpy people hovering around the food truck waiting on their orders.

While the food was slow, the beer garden was fast and there was no wait for the free beer once you made our way over there.

Verdict

Overall, this was a great Tough Mudder event and the small quirks here and there wouldn’t stop me from signing up again.  Doing the Tougher wave was a great experience and a chance to meet some awesome mudders both before and during the race, some of which have run dozens of events.  Plus, not having to wait at any obstacles was a nice change of pace from doing a wave in the middle of the day where lines begin to form.  In addition, knowing that we’re being timed is a great incentive to push myself even harder on the course, even if I don’t expect to find myself on the podium anytime soon.  If you have a chance to run a Tough Mudder in Seattle in the future, I recommend it.

 

Photo Credit:

  • Tough Mudder
  • My wife, Becky Bouillon

Tough Mudder CEO Will Dean writes “It Takes a Tribe”

In the tradition of CEOs penning their memoirs while their companies are still growing, the founder of Tough Mudder has written “It Takes a Tribe: Building the Tough Mudder Movement”  which outlines where the company came from, explains why it is such a success and hints at where it might go in the future.

These books can be a branding exercise – I know that I got handed more than one free copy of Zappos CEO Tony Hsieh’s “Delivering Happiness”, which combined the up-from-nothing story of his company with a manifesto about how and why his company was so great. It has never been clear to me who exactly is the intended audience of this genre: MBA students? Potential investors? Prospective mid-level employees? They tend to be an easy read and provide a polished PR version of the company and its origins, but the format can be predictable.

There is one clear audience for these books: superfans. If you love Tough Mudder, you will love reading about how it came to be. “It Takes a Tribe” provides the inside scoop on how Will Dean turned his idea into a successful brand, how he helped create an industry that had not existed before, and how he has changed the lives of many who have joined Mudder Nation.

Happily, I may be something of a Tough Mudder fanboy, so I thoroughly enjoyed this behind-the-scenes look at TM’s origin story. And since I am a fanboy, I had heard many of the stories before, but it was entertaining to hear them again, and it was good to get Dean’s spin on many of the company legends.

In particular, it was fascinating to get Dean’s version what I think of as OCR’s Original Sin, the controversy over Dean’s using the concepts developed at the Tough Guy race by its creator “Mr. Mouse” and applying them to the Harvard Business School project that later became Tough Mudder. For those not familiar with the story, you may wish to watch Rise of the Sufferfests by Scott Keneally (which you should watch regardless, as it is a great documentary). The outline of the story is that Dean observed the Tough Guy event, consulted with Mr. Mouse and then built on those ideas to create Tough Mudder. Mr. Mouse sued and Harvard took Dean to task for violating the “Harvard Business School Community Values of ‘honesty and integrity’ and ‘accountability’”(and yes, if you find the concept of Harvard Business School trying to shame one of its graduates over ethics to be comical, you are not alone).

I had heard this narrative in Keneally’s film and in other sources, but for the first time in “It Takes a Tribe,” I got to see Dean’s side of the story. His version is convincing, but more than that the reader learns about the personal toll the litigation took on Dean and his colleagues. Dean also gets the opportunity to snipe about Harvard Business School days and his shabby treatment by the school after he graduated.

Dean is the tall Englishman on the right.

On the one hand, Dean does not hold back about his opinions about Harvard and his fellow HBS students. Similarly, he is not silent about his opinions of his former employers at the British Foreign Office, where he had a brief career before moving to the US. On the other hand, he frequently cites his experiences at both institutions in this book and uses them to demonstrate lesson after lesson about how he has used those experiences to make Tough Mudder the company it has become.

Like all MBAs who become CEOs, he compares himself with other entrepreneurs he admires, mostly ones he has worked with over the years. Of course, every entrepreneur wants to be compared to Steve Jobs, who gets name checked in the book more than once. In reality, Dean’s counterpart is, instead, Bill Gates: driven by numbers, looking years down the road, but not as obviously a genius. Dean has worked hard and kept focus, and his company has made steady, relentless growth by careful analysis and cautious progress. The bright orange obstacles with the cheeky names are thoroughly tested, tweaked, and re-launched to maximize the challenge they offer and to keep the customers returning. A very MBA approach to numbers guides everything the company does, and its success might be a tribute to that Harvard Business School education that keeps Dean so conflicted.

There is an obvious companion to “It Takes a Tribe,” namely Spartan founder and CEO Joe De Sena’s book “Spartan Up!” In fact, a recent search on Amazon has the two books listed under “Frequently Bought Together.” The two books are good representations of both CEOs and both brands. Dean’s book involves less derring-do, fewer personal exploits, and less lecturing. “Spartan Up!” also glosses over Spartan’s own Original Sin, its treatment of early Spartan superstar Hobie Call.  Both books include profiles of people whose lives have been changed by taking part in these events, and those who love transformation stories will get their fill in either book.

As the two dominant brands in OCR grow, they appear to be coming closer together. Tough Mudder was founded as a challenge-not-a-race, but the past few years have seen the introduction of competitive events from Tough Mudder ready for TV broadcast. Likewise, the fiercely individual Spartan Races have been emphasizing the role of teamwork in their summer reality series Spartan Ultimate Team Challenge. Both brands have launched exercise classes, Tough Mudder Bootcamp and Spartan Strong. Both have major clothing sponsors and both are expanding overseas. While their offerings start to converge, having a book like “It Takes a Tribe” will be a useful way to remember how the two companies and their founders are profoundly different.

Check out Will Dean on our Obstacle Racing Media podcast here