Tough Mudder Unveils New 2018 Obstacles

TOUGH MUDDER UNVEILS 2018 NEW OBSTACLES

 

3+ Million Participants to Receive a ‘Happy Ending’ on Biggest Challenge in Obstacle Course Racing History

 

BROOKLYN, NY (January 11, 2018) – Famous for the company’s epic Innovation Lab, Tough Mudder Inc., the leading sports, active lifestyle and media brand, announced today its revolutionary twist on obstacles for the 2018 event season by unveiling the biggest structure to ever hit the obstacle course racing industry, Happy Ending, presented by Merrell, and Kong Infinity, the first obstacle in company history to be designed by members of the global tribe of more than 3 million Mudders. The company also revealed the iconic “Vault” obstacles (previously retired) coming back to course in 2018.

 

A physical embodiment of the organization’s 2018 yearlong “Tougher Together” campaign, Happy Ending is the new Tough Mudder Finisher Obstacle requiring teamwork by participants of all levels. Sitting at nearly 25 feet tall and over 80 feet wide and 100 feet long, it marks the biggest structure ever featured on course. To complete Happy Ending, participants must climb and push their way up an angled structure (40 degrees) creating human pyramids as they ladder over one another up multiple slippery inclines. At the summit, participants then dive feet-first down a 30 foot slide into a water pit.

Dedicated to the development of new products and entry points that enable millions of people to be part of Mudder Nation, Happy Ending brings participants together no matter the person’s athletic ability, the number of events run or event (Tough Mudder Full 10 miles; or Tough Mudder Half 5 miles). Teamwork and camaraderie – the Tough Mudder spirit – will be felt as participants cross the Finish line together.

 

Tough Mudder is an inclusive brand committed to connecting people. As a global tribe, we break down social barriers such as race, religion and politics. By using our sport as a vehicle for change, our events highlight the everyday heroes and elite athletes who together bring positive transformation worldwide,” said Will Dean, Tough Mudder, Inc. CEO and Co-Founder. “We look forward to welcoming thousands of new and returning participants to Mudder Nation in 2018 to face these challenges together – from completing the best-in-class obstacles on course to overcoming issues off. We remain dedicated to engineering ways to challenge our participants, both physically and mentally, all while giving millions of people a ‘Happy Ending’ and creating an exciting environment that showcases how we are stronger when we are united.

 

Happy Ending replaces the infamous Electroshock Therapy (EST) obstacle in which participants ran through dangling electrified wires. Although EST is “retiring” as a finisher challenge, it will transition to the Tough Mudder Full (10-mile) course and will be optional for all participants via bypass lanes – as not all are ready to get shocked with 10,000 volts.

 

Participants who are looking for a new shocking challenge may choose to exit Happy Ending by sliding down Third Rail – the bonus electricity challenge featuring more than 10,000 volts hanging from wires on a 30-foot slide into a pit of water. This optional challenge is for the bravest of all participants. Those not wishing to give it a shock – shot – may slide down the regular Happy Ending exit.

 

Tough Mudder is making a concerted effort to invest in Tough Mudder Half to provide accessible, yet rewarding experiences, to so many runners and outdoor enthusiasts who are not being challenged or excited by ordinary runs or half marathons,” said Dean. “From people who have never tried a mud run to seasoned Legionnaires who would like to bring friends, the Tough Mudder Half events serve as unique entry points to the world of obstacle course races and exclude the more extreme elements like fire and ice, in addition to making electricity completely optional. Tough Mudder’s commitment to innovation and dedication to enhance short distance challenges further positions the company as a global leader in the active lifestyle and sports categories.

Kong-Infinity – Obstacle Design Challenge Winning Obstacle

2018 marks the first year a Tough Mudder Obstacle Design Challenge winning innovation will be featured on course globally. A literal “spin” off of the iconic Kong obstacle, Kong Infinity is engineered to test even the most experienced Tough Mudders by being one of the most technically challenging obstacles on course. Requiring upper body strength and agility, participants start by climbing a 15-foot structure to reach a barrel which has handles fixed around its circumference on a set of tracks suspended more than 20 feet off the ground. By using momentum, participants rotate the barrel along the tracks to the other side. Kong-Infinity was designed by Ross Munro and Jonny McDonald of Glasgow, U.K.

For the first time since its inception in 2016, Kong, the giant, 30-foot obstacle in which participants swing like Tarzan, traversing from one floating ring to another, will be featured on the Tough Mudder Full course where everyone will have the opportunity to conquer this massive challenge.

 

Tough Mudder Vault

To celebrate Tough Mudder’s long and epic history of obstacle innovation, the company wants Mudder Nation to select which obstacles will return to course in 2018. The company unveiled the 25 historic obstacles Mudder Nation may vote on today through Friday, Jan. 26 at ToughMudder.com/obstacles. The winning “Vault” obstacles will be unveiled Feb. 5 with two-to-three historic challenges featured on every course in 2018 giving participants the chance to relive their favorite classics or for new Mudders, the chance to experience the best obstacles Tough Mudder has had to offer. A full list of the 25 obstacles is available online at ToughMudder.com/obstacles.

As an upgrade to the Vault obstacles for Legionnaires, participants who have completed multiple events, every course will have mystery vault features designed specifically for the Mudder Legion that include unique, never-before-seen modifications and design elements. Another Legionnaire-only obstacle coming to course is T-Boned – an added challenge to the classic Skidmarked, a slanted 10-foot wall. Participant’s upper body strength will be put to the test with an added twist of a 90-degree horizontal ledge to overcome 9 feet off the ground.

 

3 Million Mudders

With more than 3 million participants to date across five continents, Tough Mudder has offerings ranging from accessible yet rewarding challenges, such as Tough Mudder Half (five-mile event excluding fire, ice, and electricity), to competitive events, such as Tough Mudder X (the toughest mile on the planet), and World’s Toughest Mudder (24-hour endurance event).

This year, Tough Mudder, Inc. and its licensees will host an unprecedented 150+ events across nearly a dozen countries, such as the United States, The United Kingdom, Germany, Australia, United Arab Emirates, Canada and two new countries, South Africa, Philippines, welcoming participants worldwide into a global community that lives courage, personal accomplishment, teamwork and fun.

For more information on the 2018 Tough Mudder obstacles, or to purchase tickets to 2018 Tough Mudder events, visit ToughMudder.com.

 

 

About Tough Mudder, Inc.:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition, and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.

 

Tough Mudder Allowing Votes for Favorite Obstacles To Appear in 2018

 

TOUGH MUDDER OPENS OBSTACLE “VAULT” FOR 2018 SEASON

Tough Mudder will be releasing an obstacle archive known as “The Vault” for the 2018 season. Does this make anyone else think of Disney? Will these obstacles only come around once every 50 years?? What is this vault, you ask?! The Tough Mudder vault will include “blueprints, design renderings, whiteboard drawings, retired challenges and more of the 200+ obstacles designed by Tough Mudder’s industry-leading innovation obstacle lab today. Mudder Nation will be able to find info on such classics as Ballshrinker and Dingleberries as well as unique obstacles such as Hot Shots and Massive Turd that only appeared on the course one time.”

“Tough Mudder will begin to disclose on “Mudder Leaks” at https://toughmudder.com/tough-mudder-obstacles-2018 from now through December 31st, iconic obstacles, and files from “The Vault.” The remaining roster of possible “Vault” obstacles will be revealed on January. 11, 2018 when, for the first time in Tough Mudder history, Mudders will then be able to vote online that day on which obstacles they would like to see back on course in 2018. In addition these classic “Vault” obstacles, Tough Mudder will be debuting brand new obstacles for the new 2018 season on January 11th as well.”

We know that Tough Mudder loves to innovate with new obstacles that test us more than we can imagine while we silently chuckle at the cheeky names Will and his crew like to bestow upon these ball-busters.

“The first historic Tough Mudder obstacle from “The Vault” announced today on MudderLeaks at https://toughmudder.com/tough-mudder-obstacles-2018 is Human Gecko. This classic obstacle tested participants upper body strength while navigating across two walls decorated with rock climbing hand grips – all while dangling over a water pit.

While the information released from “The Vault” is unpredictable, key dates to visit the website for information include Nov. 23, Dec. 7 and Dec. 21. Follow @ToughMudder on Twitter, Facebook, and Instagram, and follow hashtag #MudderLeaks for additional “Vault” secrets. And check out this video on Youtube: https://youtu.be/QTMXsHQq8mM.

In addition to hints from the Vault, Mudders looking to get the inside track on more obstacle secrets should tune-in live to ToughMudder.com and the Tough Mudder Live Show Page on Facebook (Editor’s Note: where our own, Matt B. Davis will be commentating) on Nov. 11th and 12th. The 24 Hour race is considered one of the most extreme endurance events in the world and, with an unprecedented 1,600+ competitors from 21 countries participating this year, is the ultimate Tough Mudder obstacle testing ground. World’s Toughest Mudder features a five-mile loop course, containing diverse desert terrain, steep hills, mud pits and more than 20 obstacles – some might even be “Vault” leaks – which can only be found in this 24-hour, timed event.

The complete World’s Toughest Mudder Livestream schedule with more than 14 hours of programming is as follows:

  • World’s Toughest Mudder Day 1 Kick Off:
    • Saturday, Nov. 11th, 11 am PST to 5 pm PST (2 pm EST to 8 pm EST)
  • World’s Toughest Mudder Midnight Special:
    • Sunday, Nov. 12th, 12 am PST to 1 am PST (3 am to 4 am EST)
  • World’s Toughest Mudder Day 2 Finish:
    • Sunday, Nov. 12th: 7 am PST to 2 pm PST (10 am to 5 pm EST)

 

If one misses the Facebook Live Show, Mudders are encouraged to watch The World’s Toughest Mudder one-hour special on CBS on Dec. 23 at 12 p.m. ET.

To experience the industry’s best obstacles, purchase 2018 tickets by visiting toughmudder.com now through Nov. 10 for 50 percent off event day prices.

 

About Tough Mudder:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.”

 

What obstacles are you hoping will appear on Tough Mudder courses in 2018? Any particular obstacles that you miss, or even ones that you hope never show up on a course again? Let us know in the comments here or on Facebook!

 

Kill Cliff: The New On Course Recovery Drink for Tough Mudder

TOUGH MUDDER AND KILL CLIFF PARTNER TO BRING CLEAN ENDURANCE AND RECOVERY SPORTS DRINKS TO 2018 – 2019 US EVENTS

KILL CLIFF Equips Athletes With Extended Energy And Necessary Recovery To Dominate World Class Obstacles As The Official Sports Drink Brand For Tough Mudder And Serve As Presenting Sponsor Of Tough Mudder X Series

ATLANTA/BROOKLYN– Nov. 7, 2017 — Tough Mudder, Inc. and KILL CLIFF have partnered to provide KILL CLIFF’s clean label endurance and recovery sports beverages for the 2018 and 2019 US event seasons in its capacity as the official sports drink brand for Tough Mudder and presenting sponsor of the Tough Mudder X Series. Tough Mudder X is the one-mile race with 10 obstacles and 10 workout zones that tests competitors from across multiple disciplines to determine the fittest and fastest athletes in the world. The series debuted this summer on CBS with millions watching its first World Championship.

At all Tough Mudder events, KILL CLIFF will provide its ENDURE clean endurance sports drinks on the course during events to help participants experience longer energy maintenance as they push harder through the course. KILL CLIFF recovery drinks will be handed out at the finish line to provide electrolytes and assist in participants’ post-event clean recovery and hydration. KILL CLIFF will leverage its relationship with gyms around the country to further the Tough Mudder brand through its product offerings.

The partnership will kick off at this year’s World’s Toughest Mudder at Lake Las Vegas on Nov. 11-12, 2017. World’s Toughest Mudder is considered the most extreme, insane, imposing, pulse-pounding, heart-stopping 24-hour obstacle course race on the planet that is viewed by millions globally via Livestream and also on CBS. KILL CLIFF will be the official sponsor of one of the event’s most infamous obstacles, The Cliff, a 35-foot cliff jump into the chilly waters of Lake Las Vegas that begins at midnight on Nov. 12. KILL CLIFF will also have its own TEAM KILL CLIFF tackling the course.

“Partnering with Tough Mudder as the official clean sports drinks sponsor is a great next step for both of our brands, as well as the dedicated warriors of the Tough Mudder,” said KILL CLIFF CEO Joe Driscoll. “We are getting our drinks into the hands of hundreds of thousands of athletes who are challenging their fitness, while Tough Mudder is partnering with a cool brand that is disrupting the artificial, sugar-filled sports drink category. We are incredibly excited about being the presenting sponsor of Tough Mudder X race series, which is a fast, exciting event that is a great crossover for many of our CrossFit athletes and gyms.”

“KILL CLIFF’s Kill the Quit attitude, clean label products and brand awareness in the HIIT category makes them a great partner fit that will not only elevate the Tough Mudder brand to a broader audience and new category of athlete but enable us to offer Mudder Nation great hydration and recovery drinks for everyone to be at their best as they tackle Tough Mudder’s demanding courses together, ” commented Rich Abend, VP, Global Partnerships, Tough Mudder. “We are also proud to name KILL CLIFF as the first presenting sponsor of TMX, which has garnered significant interest from the industry since its’ debut this past summer on television.”

KILL CLIFF drinks have gained popularity in HIIT gyms across the country, and the brand has led in the emerging clean sports drink categories at places like Whole Foods and Amazon. The KILL CLIFF brand has been on a rapid growth trajectory with a loyal and passionate following of the world’s toughest athletes.

About KILL CLIFF:

Founded and created by a Navy SEAL with the spirit of giving back to the community, KILL CLIFF® makes clean sports beverage products. KILL CLIFF Recovery Drinks deliver clean recovery, providing the hydration and nutrients without all the junk so many beverages have today. Headquartered in Atlanta, the KILL CLIFF team includes civilians and accomplished military veterans, and is absolutely committed to serving and supporting the Navy SEAL community. KILL CLIFF honors the dedication and sacrifice made by these warriors and their families by donating a portion of the proceeds through their Official Partnership with the Navy SEAL Foundation. KILL THE QUIT™. Visit KillCliff.com and follow KILL CLIFF on Facebook, YouTube, and Instagram @killcliff.

About Tough Mudder:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition, and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.

MEDIA CONTACTS:

FOR TOUGH MUDDER 
Angela Alfano
(703) 447-5629
Angela.Alfano@ToughMudder.com

FOR KILL CLIFF
Reina Porritt
(651) 789-1272
reina@kohnstamm.com

Robert Zimmerman
(917) 543-1046
Rob@zimstrategies.com

North American OCR Championship Reveals 2018 Venue

North American Obstacle Course Racing Championships to Debut at Stratton Mountain, Vermont

Adventurey LLC, organizers of the independent Obstacle Course Racing World Championships, announced today the launch of the first North American Obstacle Course Racing Championships (#NorAmChamps) to be held August 10-12, 2018, at Stratton Mountain, in Stratton, Vermont.

The three-day event will consist of a 3K short course championship on Friday, August 10, followed by a 15K standard course championship on Saturday, August 11, and conclude on Sunday, August 12 with the Team Relay event. All distances will feature Pro Division and Age Group Divisions for qualified competitors. Limited Journeymen entries are available for which there are no results criteria (athletes need only participate in any three obstacle course races to qualify).

Additionally, qualifying spots for the OCR World Championships will be awarded for top Pro and Age Group division finishers with the winner of each division receiving free entry into the 2018 event.

“The sport of obstacle course racing continues to grow at an amazing pace with the support of many like-minded companies and individuals looking to bring it to the next level through the creation of the first independent North American Championships,” said Adventurey CEO Adrian Bijanada. “With enthusiastic community support, strong partnerships with fellow race organizations, and a deep bench of professionals willing to work together for the betterment of the sport, the #NorAmChamps is poised to be another incredible experience for obstacle course racers from all over North America.”

In an effort to serve the growing community, the previous 2017 US OCR Championships has been transformed into the North American OCR Championships for 2018 featuring obstacles from many North American-based partners, including Green Beret Challenge, City Challenge Race, BoneFrog Challenge, Terrain Racing, Conquer the Gauntlet, Northman Race, Wreck Bag, Indian Mud Run and more.

About Adventurey, LLC

Founded in 2013, Adventurey, LLC is a New York City-based company whose focus is on creating and producing life-enhancing endurance events and experiences. Media inquiries may be sent to Margaret Schlachter, Media Director – Margaret@ocrwc.com.

 

Photo Credits: USOCR Facebook Page

Spartan Race Announces 2018 Global Championship Series

While the eyes of the OCR world were focused on the Blue Mountains in Ontario this past weekend for the OCR World Championships, Spartan quietly teased us with details of a possible global competition on their Instagram account.

History will be made. Will you be a part of it? 🌎 #spartanrace

A post shared by Spartan Race (@spartanrace) on

This morning, Spartan Race revealed the 2018 Spartan Race Global Championship. A worldwide competition, leading up to the Spartan Race World Championship in October of 2018. The Championship field will need to battle through one of 15 different National Series events in countries such as the USA, Canada, United Kingdom, Northeast Asia, and more. The top finishers in the National Series will be invited to compete in one of five (5) Regional Championships –  North America, Europe, Asia-Pacific, South America, and the Middle East. The best of the best will then go on to compete in Spartan Race’s World Championship in October, next year.

Qualifications:

  • Regional Championships: Men and women must finish top 10 in any regular season or National Championship Series event in their respective category
  • World Championship: Men and Women must finish top 10 in a National Championship Series event or a Regional Championship in their respective category

Race formats, dates, and locations will be announced at a later date.

The Global Championship Series also offers open-heat competitors the opportunity to race on the same grounds as
some of the best athletes in the world, along with limited edition medals and shirts.

With Spartan Race’s reach rapidly expanding across the globe, this move will put the top athletes from across the world against each other, for OCR enthusiasts to watch live – it’s a Spartan Race fans dream come true.

Is Facebook Taking Over OCR? Or is OCR Taking Over Facebook?

Once upon a time, “It’s not on real TV, but you can see it online” meant you were scraping the bottom the barrel. You aren’t on TV? Well, you must not be legitimate/big time/ready for primetime. In 2017, that is no longer the case.

It has been said that the mobile phone is much like the “Big 3 TV networks” were back in the day. Radio, believe it or not, ruled our entertainment choices at one time, until television came along. ABC, NBC, and CBS were bringing pictures into millions of homes, and by doing that, they were putting myriad radio stars and advertisers out of business. Today, mobile devices and streaming platforms like Netflix and Amazon are the new champs, with “traditional television boxes” being the radio.

Enter Facebook. If I was a tech writer, I could go on and on about worldwide mobile users, FB users, data, and usage. I am an OCR writer, so let’s just say Facebook is Facebook. It rules your life and mine, in and out of obstacle racing. Earlier this month, FB launched something called Facebook Watch, which is their new home for “channel style” content.  Facebook will launch original content, as well as partnering with brands for additional content.

Last week, Spartan Race announced it had partnered with Facebook to provide live streaming race coverage for one of those new channels. This new deal will be exclusive as Spartan previously provided that content in real time, and for later streaming on both FB and YouTube. You can view that Facebook channel here. Most Spartan fans are already aware of the US Championship Series and The Tahoe Champs being aired online. As part of the press release, Spartan announced 4 additional broadcasts for fall races in Atlanta, Dallas, Sacramento, and San Francisco.

Today, Tough Mudder announced their own partnership with Facebook and are launching two new channels: Tough Mudder Live and Tough Mudder Bootcamp Live.

According to the TMHQ press release.

  • Tough Mudder has partnered with Facebook to deliver original, live event sports and fitness programming on Watch, Facebook’s new platform for shows. 
  • Facebook will be the exclusive video platform for the new $50,000 Tougher Mudder Championship race series and Weekly Tough Mudder Bootcamp fitness studio classes. 
  • Fans can add this programming to their watchlist by following the Tough Mudder Live and Tough Mudder Bootcamp Live show pages. 

If you recall, the Tougher Mudder Championship Series was just announced last week and offers additional prize money for 4 Tougher events. You can read more about that series here.

As we first heard in The Rise Of The Sufferfests, “Obstacle racing may be the first sport that social media launched.” Should it be any surprise that the two industry leaders, along with the social media leader are doubling down together?

Tough Mudder Press Release

TOUGH MUDDER TO DELIVER ORIGINAL LIVE EVENT PROGRAMMING ON FACEBOOK’S NEW WATCH PLATFORM

 The New “Tougher Mudder Championship” Series To Be Broadcast Exclusively on Facebook

The Live Programming To Include Weekly Tough Mudder Bootcamp Fitness Classes

BROOKLYN, NY – September 25, 2017 –Tough Mudder, Inc., the leading sports, active lifestyle and media brand, announced it has partnered with Facebook to deliver original, live event sports and fitness programming on Watch, Facebook’s new platform for shows. Facebook will be the exclusive video platform for the new $50,000 Tougher Mudder Championship race series and Weekly Tough Mudder Bootcamp fitness studio classes. Fans can add this programming to their watchlist by following the Tough Mudder Live and Tough Mudder Bootcamp Live show pages.

The new Tougher Mudder Championship race series will feature four events beginning with the first regional event on October 7th at Tougher Tri-State in Englishtown, NJ and culminating with the Tougher Mudder World Championship on November 4th at Lake Elsinore, CA (see full schedule below). The Tougher Mudder Championship race series will feature the world’s top OCR, endurance runners, and functional fitness female and male athletes tackling 20+ signature Tough Mudder obstacles, such as Kong, Everest, Funky Monkey: The Revolution, and Arctic Enema, over 10 grueling miles for a chance to take home weekly cash prizing (up to $2,500). Top finishers will qualify for the Championship and respective winning purse of $10,000 each for the first place male and female finishers. The coverage on Facebook will feature live feeds from multiple obstacles throughout the course, “point of view” head cams and aerial drone footage, as well as behind-the-scenes “everyday hero stories” along with hosted commentary and engaged social interaction with viewers from Tough Mudder personalities Eric “E-Rock” Botsford and Kyle “Coach” Railton.

Viewers will also be able to get in shape with weekly, live fitness classes streamed from Tough Mudder’s new fitness studio offering, Tough Mudder Bootcamp. Tough Mudder’s training expertise and fitness content is coveted by millions of people within the Tough Mudder community, as well as by active lifestyle enthusiasts around the world. The partner-based, 45-minute HIIT workouts are sneak peaks at what franchisees will be offering around the United States beginning in fourth quarter of 2017. Classes are centered around four fitness pillars: strength, power, agility and endurance.

“Tough Mudder has become a leading innovator of building sport around community. With our highly engaged global community of millions, Tough Mudder has excelled at delivering a unique, highly social way to consume live sports programming. With Facebook being the exclusive video platform for the Tougher Mudder Championship series, this partnership is a great complement to our linear video programming offerings and partners, and bolsters Tough Mudder as one of the leaders in the future of sports,” said Jerome Hiquet, CMO, Tough Mudder Inc.

Tougher Mudder Championship Series Programming

Oct. 7th             Tougher East, Englishtown, NJ

Oct. 21st            Tougher South, Mt. Pleasant, NC

Oct. 28th           Tougher West, Lake Las Vegas, NV

Nov. 4th             Tougher World Championships, Lake Elsinore, CA

About Tough Mudder:

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World’s Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L’Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.

Media Contacts:

Angela Alfano

(703) 447-5629

Angela.Alfano@ToughMudder.com

Robert Zimmerman

(917) 543-1046

Rob@zimstrategies.com

Ethan Metelenis

(917) 882-9038

Ethan.Metelenis@ToughMudder.com

Spartan Race Press Release

FOR IMMEDIATE RELEASE

Spartan, the World’s Largest Obstacle Race and Endurance Brand, to Bring Live Content to Facebook’s Watch Platform

Exclusive Facebook Live Streaming of Spartan Events Launches with 2017 Reebok Spartan World Championship in Lake Tahoe September 30

BOSTON, MA (September 21, 2017) – Blood, sweat, athleticism and pure grit will stream exclusively on Facebook’s new Watch platform thanks to a partnership between Spartan and Facebook. The partnership will feature live streaming of men’s and women’s obstacle races (OCR) through the 2017 Spartan season, kicking off with the Reebok Spartan World Championship September 30 and October 1 in Lake Tahoe, CA. The broadcasts will be dynamically produced with multiple cameras, drone coverage, graphic packages, audio commentary, replays, and behind-the-scenes content.

“Spartan draws some of the world’s most talented athletes to obstacle racing to battle technical terrain and punishing obstacles, which creates fierce competition that is unlike any other broadcast sport,” said Spartan COO Jeffrey Connor. “Producing live broadcasts of our races was a major focus for us in 2017 and an important part of Spartan and the OCR industry’s growth. Partnering with Facebook to stream our events exclusively on Watch will bring the action to sports fans across the globe, showcasing the pure grit of the fastest growing participation sport while helping Spartan spread its message of healthy transformation to a new audience of millions.”

In addition to broadcasting the race events, Spartan’s Facebook Live streams will feature interviews with competitors and major players in the industry along with a host of socially-driven content optimized for a mobile audience, including live-polling and real-time engagement. Spartan will also produce a weekly workout session exclusively for Facebook’s Watch platform. People can add this content to their watchlist by following Spartan LIVE.

“As a producer of lifestyle content that spans sport, nutrition and training, Spartan has more than five million Facebook followers and established television shows on NBC Sports Network and NBC primetime, which makes this partnership a natural next step as we expand our media programing,” said Spartan Founder and CEO Joe De Sena. “The live streaming broadcasts of our events this year received tremendous views, averaging more than one million for each, and as we expand our Championship Series to more than 30 countries across the world in 2018, we’re excited to grow those numbers globally as we work with Facebook.”

Spartan’s militaristic-style obstacle races push the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the spear throw, bucket brigade and barbed wire crawl. Spartan is a leader in transforming obstacle racing into a mainstream endurance sport, having been the first brand to feature timing, rankings and a Global Championship Series. The 2017 Reebok Spartan World Championship is the pinnacle event of the obstacle racing season and features a field of elite athletes from more than 50 countries battling the mountainous terrain at Squaw Valley during the 16-mile “Beast” race for more than $100,000 in cash and prizes. This year’s event features a new World Team Championship, which will see coed teams of three from 25 countries facing off in a team-style competition.

Following the World Championship, Spartan plans to broadcast races in Atlanta (October 21), Dallas (October 28), Sacramento (November 11) and at AT&T Park in San Francisco (November 18), which is part of the Spartan “Stadium Series” that unfolds at the hallowed grounds of the most beloved ballparks across America.

ABOUT SPARTAN RACE, INC.
Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2017, Spartan Race will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.

MEDIA CONTACT: Jonathan Fine, 781.248.3963, jonathanf@spartan.com