Joe De Sena spreads the word on fitness

Dr. Fred Bisci, Joe De Sena and Jason Jaksetic at this morning’s AdWeek panel

Spartan Race’s globe-trotting founder appeared in New York for an AdWeek panel to promote the Spartan brand and the healthy living that comes with it. The panel was introduced by Spartan’s Lifestyle Brand Manager Jason Jaksetic, whom you may recognize from those daily fitness e-mails – this morning’s inbox had him urging readers to do plyometric push-ups.

Along with Joe was Dr. Fred Bisci, who heads the Spartan Nutrition Board. Bisci was an early adopter of the raw food diet and advocates using a radical approach to nutrition as a way to promote health and longevity. Given that he just short of ninety years old and looks healthier than many half that age, he may be on to something. You can get more of Dr. Bisci in this interview with De Sena.

There were no major announcements today, but De Sena used the opportunity to expound on Spartan as a lifestyle and a lifestyle brand. In addition to his goal of ripping 100 million people off their couches, he wants to spread his philosophy. Along the way, he shared some stories about the transformative effect that exercise can have, beyond just simple weight-loss goals. And since he is living somewhat nomadically (last year: Japan. This year: Canada) he had the opportunity to compare cultures with how they treat his habit of carrying a 20kg kettle-bell everywhere he goes.

Because this was a Spartan event, there were burpees at the finish, with Jaksetic demonstrating his ideal burpee format. Luckily for the audience, there was only so much room for us to try to copy his form. In the past year, Spartan has had 230 races in 30 countries, and if Joe has his way, many more people around the globe will be doing more burpees.

See Spartan’s Joe De Sena in New York

 Joe Desena China

Joe De Sena (he’s the one on the right), the founder of Spartan Race, will be hosting a panel on fitness and nutrition in New York in late September, so if you’ve been aching to see the man in person, this is your chance. We even have a discount code we can offer. One caveat: while the press release we were sent doesn’t actually say that you will have to do burpees, I strongly suspect that this might happen. For more details, check below.:

Joe De Sena, Spartan Race founder and CEO,

 Hosts the Ultimate Fitness Break at

NYC’s Ad Week Leadership Event

This is the advertising and marketing industry’s largest annual event that attracts more than 100,000 agency, media and client/brand executives over five days in September.

Joe’s life-changing panel:

Spartan Fit: Taking Your Performance in Athletics & Life to the Next Level

Monday, September 25 at 10:15 AM

NewGen Stage at  Lucille’s
237 West 42nd Street, New York, NY

Joe will share his methods on how to become Spartan Fit:

How you can take your performance (both in athletics and in life) to the next level through better fitness and nutrition, along with tips to strengthen your mind as well as your body.

Joe will also lead attendees in an invigorating Spartan SGX workout (special workout clothes not required!)

Spartan hosts more than 1 million people annually at its obstacle races around the globe.

Spartan’s founder and CEO, Joe De Sena, is a life coach, fitness guru and adventure racing legend who completed the Badwater Ultramarathon (135 miles), the Lake Placid Ironman ( 140.6 miles) and a 100 mile trail run in Vermont in one week.

Other Special Offers: 

  •  A season race pass and $500 in Spartan merchandise will be awarded to one lucky attendee.
  • First 25 attendees to sign up will receive a copy of De Sena’s New York Times Bestseller.
  • Ad Week is also offering a 25% discount on the regular ticket price for YOUR READERS to attend this leadership event and see Joe in-person.

Discount Code: 25SPARTAN17AW

https://newyork.advertisingweek.com/register/?v=25SPARTAN17AW 

ABOUT SPARTAN RACE, INC.

Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2017, Spartan Race will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.

Spartan Fit! 30 Days By Joe

In the world of Obstacle Course Racing (OCR), no one is more vocal than Joe De Sena, and no one has more ideas about how to improve yourself.  Spartan Up! told Joe’s story and gave us a look at what made the man.  Spartan Fit! is to help you write your story…with Joe’s help and infinite wisdom.  He lays it out – gives you the plan – the rest is up to you, but don’t expect him to make it easy.

…to make things really simple: Go outside right now and run as far as you can.  Then do as many burpees as you can.  Then run, walk, or crawl home. Eat whole foods, skip dessert, don’t get drunk, get some sunshine, take cold showers, lift something heavy, use the stairs, meditate or pray, find someone to love.  Lights out at 8 p.m.

If that doesn’t work for you, he has a list of exercises and recipes you can follow.

About Spartan Fit!

From the New York Times best-selling author of Spartan Up! a complete 30-day workout and diet plan to help you reach peak performance

Joe De Sena designed the Spartan races to test overall conditioning: strength, flexibility, endurance, and speed. His signature take-no-prisoners approach to achieving physical and mental fitness has taken the endurance world by storm and inspired millions. Now in Spartan Fit!, De Sena breaks down that approach and gives readers the tools they need to conquer the course — and life, including:

     • A 30-day workout and diet plan to prepare for the Spartan Sprint — or to just get you in shape

     • Full-body workouts requiring no gym, no weights

     • How to build on one race to the next

     • Inspiring, motivating stories of Spartans

A complete Spartan training guide, Spartan Fit! will arm readers with the strength, knowledge, and grit to never question their potential again.SpartanFit_1920x1080_OrderNow

ORDER HERE