Joe De Sena spreads the word on fitness

Dr. Fred Bisci, Joe De Sena and Jason Jaksetic at this morning’s AdWeek panel

Spartan Race’s globe-trotting founder appeared in New York for an AdWeek panel to promote the Spartan brand and the healthy living that comes with it. The panel was introduced by Spartan’s Lifestyle Brand Manager Jason Jaksetic, whom you may recognize from those daily fitness e-mails – this morning’s inbox had him urging readers to do plyometric push-ups.

Along with Joe was Dr. Fred Bisci, who heads the Spartan Nutrition Board. Bisci was an early adopter of the raw food diet and advocates using a radical approach to nutrition as a way to promote health and longevity. Given that he just short of ninety years old and looks healthier than many half that age, he may be on to something. You can get more of Dr. Bisci in this interview with De Sena.

There were no major announcements today, but De Sena used the opportunity to expound on Spartan as a lifestyle and a lifestyle brand. In addition to his goal of ripping 100 million people off their couches, he wants to spread his philosophy. Along the way, he shared some stories about the transformative effect that exercise can have, beyond just simple weight-loss goals. And since he is living somewhat nomadically (last year: Japan. This year: Canada) he had the opportunity to compare cultures with how they treat his habit of carrying a 20kg kettle-bell everywhere he goes.

Because this was a Spartan event, there were burpees at the finish, with Jaksetic demonstrating his ideal burpee format. Luckily for the audience, there was only so much room for us to try to copy his form. In the past year, Spartan has had 230 races in 30 countries, and if Joe has his way, many more people around the globe will be doing more burpees.

Spartan Goes to the Gym with New Spartan Strong Classes

Spartan Race is adding another product to its lineup: a studio-based fitness class called Spartan Strong, and it is partnering with Life Time Fitness to roll out this experience to athletes around the country.

Spartan is not the first race series to move into the fitness training world; last month Tough Mudder announced that its Tough Mudder Bootcamp gyms would be opening soon. Spartan’s approach is different. Rather than build from the ground up, it has developed a class that can be held at any gym with minimal equipment. The model is similar to, say, Zumba: coaches are trained and certified, and the class can be offered anywhere with adequate space and a sound system. At first these classes will be appearing at about 100 Life Time Fitness gyms around the country, and eventually, they will show up at any gym interested in offering the class.

Spartan pancake. No syrup.

The class lasts about an hour and consists mostly of cardio movements and body-weight strengthening. The only equipment needed is the Spartan “pancake,” which many of you will have met as you hauled one up and down a mountain in the course of a Spartan Race. The class breaks down into five phases: “Readiness” (think warm-up), “Stamina” (cardio), “Accountability,” “Tenacity” (it wasn’t exactly clear to me how those concepts translated into a class setting) and “Resilience” (cool-down).

I got to try the workout last week at the product launch in New York, and I will vouch for the fact that it gets your heart rate up quickly and consistently. I emerged sweaty and out of breath, good signs of an exercise class.

There were burpees (because, Spartan) and bear crawls, and the pancakes were used effectively. The classes are designed to be large, from 20 to 40 participants, and I was reminded of the exercise classes I took in the 90’s (please, don’t call it aerobics), where several dozen adults, led from the front, tried to move a great deal in a confined space without bumping into each other. This is not the same kind of atmosphere you get in your typical high-intensity interval training class or a CrossFit box.

Spartan is dedicated to ripping people off the couch and out of the house onto trails and mountains, so why are they going back inside? Because that’s where the people are, apparently.

Joe De Sena is determined to change the lives of 100 million people, and he has come to the conclusion that changing lives is more important than being a purist about how that gets done. If he can reach people by offering a class format rather than chasing people up a mountain, the outcome can be the same. His flexibility in this regard reflects a sincerity in his mission. A-roo.

While the Spartan Strong classes can exist as a stand-alone product, they are still part of the Spartan universe. Life Time will be integrating the class into participation at Spartan Races, and there will be periodic testing so that participants can track their fitness progress – think monthly tests to see how many burpees you can do in a minute.

How do you get to try Spartan Strong? By the end of 2018, it will be available at almost all Life Time Fitness gyms.

For those unfamiliar with the brand, Life Time is an upscale brand, comparable to, say, Equinox, or if you prefer, it’s part of the category of “gyms that smell nice.” They recently opened up their first New York City branch in a skyscraper on 42nd Street, and the setting is grand. For the launch, they set up a rope climb and a monkey bar rig so that the invited Spartan Pro athletes (Amelia Boone! Kevin Donoghue!) could strut their stuff next to the two rooftop pools.

Going forward, trainers will be able to sign up for the workshop that certifies them as Spartan Strong instructors and offer the class anywhere. The soundtrack and workouts are developed by experts at Spartan and Life Time and are distributed along with guidelines to keep the workouts fresh.

Spartan Strong is not the only way to get fit the Spartan way. In order to build the brand and/or change the lives of 100 million people, Spartan fitness products also include online classes on Daily Burn, the SGX program of certifying instructors, and a brick and mortar Spartan-branded gym at a hotel in Miami. These products are not going away. For those who want to get their fitness in a class setting, this is another option that is available and another gateway into the Spartan way of life.

 

FOR IMMEDIATE RELEASE

Spartan and Life Time Transform Gritty Race Experience into New Intense Group Fitness Class—Spartan Strong

Exclusive class, launching at 100 Life Time destinations across the U.S. by 2018, helps participants discover their inner Spartan

 BOSTON, MA (August 9, 2017) –Inspired by Spartan’s world-renown obstacle race events, where competitors face fire, mud, and barbed wire, Spartan Strong, a new, intense group fitness class is debuting exclusively at Life Time destinations. Created by Spartan and Life Time®, Spartan Strong focuses on studio-based exercises that challenge the body and mind, helping individuals conquer life’s everyday challenges. More than 100 of Life Time’s premium athletic resort destinations across the country will offer the class, rolling out now throughout 2018.

“Spartans learn to overcome obstacles and achieve their goals on the race course, often doing more than they believe possible,” says Spartan Vice President of Training John Gauch. “Our goal is to bring that same sense of accomplishment to people off the course through Spartan Strong. Life Time’s shared philosophy and team of dedicated instructors, coupled with their impressive destinations, create a perfect collaboration as we make the world a healthier place and impact how people live healthy balanced lives.”

The high-intensity hour long journey will push participants to their limits and unleash their inner Spartan by increasing strength, endurance, and athleticism through a combination of resistance training, bodyweight moves, dynamic stretching and cardio-focused drills. With the help of the Spartan Pancake, a weight-based circular sandbag, the class will leave participants feeling invigorated, empowered, and better prepared to battle the trying tasks of daily life. Members will also be tested with periodic fitness challenges to measure their progress.

“With the explosive growth of obstacle course races, this first-of-its-kind, race course meets group fitness class brings our members the best of both worlds,” says John Reilly, President, Fitness and Nutrition Division, Life Time. “Whether training for a Spartan race or tackling everyday life, Spartan Strong will push participants’ mind and body to achieve optimal performance on and off the race course.”

Available to Life Time members as part of the Company’s Featured Format classes, Life Time’s Spartan Strong instructors—many of whom compete in Spartan Races—received rigorous training and certification by Spartan’s and Life Time’s team of experts.

ABOUT LIFE TIME® – HEALTHY WAY OF LIFE

Life Time® is a privately held, comprehensive healthy living, healthy aging and healthy entertainment lifestyle company that offers a personalized and scientific approach to long-term health and wellness. Through its portfolio of distinctive resort-like destinations, athletic events and corporate health services, the Healthy Way of Life Company helps members achieve their goals every day with the support of a team of dedicated professionals and an array of proprietary health assessments. As of August 9, 2017, the company operates 127 centers in 27 states and 35 major markets under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada.

 ABOUT SPARTAN RACE, INC.

Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2017, Spartan Race will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.

OCR Transformation- Dawn Stowers

ORM presents the series of stories on OCR Transformations. Runners and athletes whose mind body, and spirit have been altered through obstacle racing.

 

 

 

 

Dawn Stowers is a 45 year old mother of two who enjoys Obstacle Course Racing, CrossFit and auto racing of all sorts. When she turned 40, she weighed 182.6 pounds and was miserable. Performing the basic tasks in life were difficult for her. She was like most other mom’s with tweens, always running around errands with her girls. She would eat the worst possible take out and generally putting her health and happiness on the back burner.

Before Dawn’s 40th birthday, her father passed away unexpectedly and meanwhile her and Dawn and husband were at odds over her increasing weight gain. Her husband lost some weight few out of spite, and she was determined to do the same. Dawn had half-heartedly tried so many things over the years, but eventually realized that the only thing that stood between her and her weight loss goal was self-control. That is when she finally decided to commit to changing her health for the better. Over the next few months, she found a program that worked work for her. Dawn significantly changed her diet and began to eat cleaner than ever before. She also found a support group of others looking to be a better version of themselves and together they persevered.

Dawn began to realize that she was capable of so much more than she ever thought possible. She eventually got all the way down to an unhealthy 112 pounds as she became obsessed with watching the scale go down further and further; to the point that she became sad on the days it didn’t move. At that point, Dawn decided getting stronger and healthier should be her goal. This quest soon became her focus and she found a Boot Camp that she enjoyed, it became her home away from home. She went religiously, rain or shine, sickness or in health and enjoyed the feeling of becoming better. Dawn feels that the gym is one of the few places on earth where everyone has only one focus; to be the best version of them possible.

Eventually, she heard about the Spartan Sprint in Charlotte and decided to sign up: ALONE. She knew that it would be the ultimate test of her physical and mental abilities but it was something she says, “I HAD to do it for ME.” Another one of her boot camp friends eventually signed up with her and together they set out on a quest to jump the fire. It was sleeting as they stood at the starting line shivering, wondering what was to come next and then AROO! AROO! AROO! They were off! It took a long time and Dawn failed many of the obstacles, but she exclaimed “who doesn’t love burpees!?!” Dawn believes that jumping the fire was one of the most satisfying things she has ever done.

She wore her medal most of the day and had to figure out how to get that feeling again and again! She joined several Spartan Facebook Groups and realized that her Boot Camp wasn’t going to get her the training she would need to be more successful in her Spartan Trifecta quest. As a result, she searched for a new gym and found CrossFit 77 where she works out 4-5 times a week. OCR has become a big part of Dawn’s life and helps defines who she is as a person. Her running partner is her youngest daughter, Ashley, who is a sophomore in college. For Dawn and Ashley, OCR is the perfect Mommy/Daughter Weekend getaway activity. They try to run at least one OCR a month together which gives them an excuse to see each other and to keep training hard.

Dawn is now beginning her 4th year of completing double Spartan Trifecta’s. She doesn’t limit her runs to strictly Spartan’s, as she has enjoyed many other OCR’s: ie BattleFrog, BoneFrog, Warrior Dash, Dirty Girl, etc. Dawn and her daughter Ashley just recently completed 8 hours at Toughest Mudder Atlanta. However, Spartan is by far her favorite race. The Spartan Festival Area is our Narnia! She says, “everyone there is happy, working to be the best version of them, encouraging, helpful and generally pumped up!” The OCR Community is all about the build-up and never the tear-down; it truly is a FAMILY. Dawn wants everyone to know that it doesn’t matter how old you are or where you start; ONLY where you want to go. Age is only a number. Find your passion! Leave your comfort zone and find the new best version of you! NEVER SETTLE! AROO!

Savage Race Florida Has Serious Beef With Their Racers!

Savage-Race-Mens-Pro-Start

Thanks to the Florida Women’s Cattle Association, Savage Race served up protein packed, amazing post race bites of some of the most well seasoned, succulent rib eye and NY strip steaks. That sure beats the traditional bananas and protein bars for this racer!

I’m getting ahead of myself however, so let me run down the basics before getting to the true meat of Savage Race, the obstacles. The heart-pounding, well-designed, and amazingly fun obstacles that had thousands of Savages from 37 states descend upon Florida to run the very first Savage Race of 2017.

The parking situation: Savage Race Florida did not have VIP parking. It was $10 to park at the venue with a first come, first serve situation in order to get the best spot. The parking area was close enough to the venue with a short walk to the entrance, where a friendly volunteer handed you a course map.

Savage-Race-Course-Map-Volunteer

What about the Port-o-potties? There were portable crappers in the parking area and the festival area as far as the eye can see. So, if you had to do race rule #1 (Take a dump before the race), there was no wait before or after the race. They also had 2 portable crapper stations on the course right around miles 3 and 6. As for the cleanliness? You’ve seen worse. Much much worse, trust me on that. Post race is where you start asking, “Mud or poo?”

Savage-Rage-Venue-Porta-Potties

Registration and packet pickup: Simple and hassle free. Just make sure that you have a valid I.D., your bib number and a signed waiver.

Savage-Race-Registration-Volunteer-Packet-Pickup-Tent

Bag check: $5 (each bag) to check your belongings, and if you needed to get something from your bag after checking it, like a second packet for your Savage Syndicate lap, or if you simply forgot something they will not charge you again. Your belongings were kept behind long tables where very friendly but watchful volunteers and security made sure your things were safe.

Savage-Race-Bag-Check-Tent

Savage Syndicate Program: There seems to be some confusion on how this works. It’s very simple folks: run 2 paid laps in 1 calendar year and you get a big, spinning medal to go with your 2 regular medals. You can run 2 paid laps on the same day like I did and BOOM, you too can walk around like King or Queen shit though the festival area with your neck laden with bling. You also get a state pin, and the best part? All Savage Races that you run after becoming a Savage Syndicate: you get the regular medal and another Syndicate spinner medal with that state’s pin, without having to run double laps at the same venue.

Savage-Race-Syndicate_Kevin-LaPlatney

Savage Race Pro Kevin “MudMan” LaPlatney, Owner of Obstacle Athletics with his Savage Race Syndicate Bling (Gold Medal not included)

Water stations: There were 3 water stations on the course spaced every 2 miles, and Savage Race is still keeping the water on ice. So when you are handed your own personal water bottle, it’s nice and refreshingly cold. They spoil their racers, unlike another race brand (which shall not be named) that tends to run out of the water and is warm enough to make tea with.

The obstacles: Oh my, where do I even begin? Savage Race surprised many of their Florida regulars with the course set up this year. The first mile was a nice long run without any obstacles. You heard that correctly my fellow Savages, a Savage Race where they didn’t bombard you within the first ¼ mile with obstacles. How is this a good thing some may be wondering? It builds up anticipation, and you get a nice warm up mile to get the blood flowing before they start slamming you with obstacle after obstacle.

Savage-Race-Shriveled-Richard-Obstacle

Once you hit their first obstacle named Barn Doors, which is a wooden fence that you climb over the obstacles start coming at you quickly in true Savage Race fashion. Barbed wire crawls, mud pits, cargo nets, high walls, their signature obstacles like Sawtooth, Shriveled Richard, Wheel World, Colossus, Davy Jones and much more are spaced so that once you are done with one obstacle you are just a stone’s throw away from the next one.

On my first lap I did notice that the Squeeze Play obstacle which was placed over a mud pit was closed. Of course, the first thought that came to mind was, “GATOR IN THE MUD PIT!” but that thought quickly went away as I ran towards the always intimidating Sawtooth. On my second lap Squeeze play was placed over dry ground a few feet away from the mud pit which had red lettered caution tape, so it kind of confirmed to me that there was a “GATOR IN THE MUD PIT!” There is no official confirmation on that however, and it could just be all in my head.

Savage-Race-Mad-Ladders-Obstacle

Savage Race threw many racers for a loop when they placed Colossus a few obstacles before the finish line. I heard quite a few Savages wondering, “Colossus isn’t last?” Oh no my friends, they placed it right before Teeter Tuber making crawling up the rubber pipes extra challenging and fun because the insides were SAF (Slippery As F*ck).

Savage-Race-Colossus-Obstacle

Speaking of challenging, the hardest traverse wall in OCR, “Kiss My Walls” just got even more challenging. Savage Race upped it up a notch by adding fencing in between the tiny rock climbing pegs. Still no step stool for us shorties, sorry my fellow vertically challenged pals.

I’ll touch briefly on their 2 new obstacles that many were wondering about, Mad Ladders and Twirly Bird, since nobody had even seen a picture of these two before the race. Mad Ladders consists of rope ladders and loose cargo nets which you traverse across. Sounds easy? Far from it as you’ll be spun around and tangled up.

Twirly Bird? No propellers involved, but it’s the rig to end all rigs. Oh you thought trying to hang onto tennis balls was hard? Try hanging onto shredded ropes with tiny individual knots. You better have the grip strength of a silverback gorilla to get through this one.

Savage-Race-Twirly-Bird-Obstacle

All in all it was 28 great obstacles (no heavy carries allowed) packed into a 6 mile course.

Savage-Race-Runners

Festival area: After jumping over the fire and getting your precious medal and finisher shirt, Florida Savages were treated to what seems to be every OCR racer’s favorite post race beer Shock Top. For those that do not drink, your beer ticket was treated like you just handed off a $100 bill.

The food stalls worked much like a carnival where you bought tickets at a booth and various food and drink items cost x amount of tickets. $10 for a sheet of 10 tickets was how it was sold. The fare was burgers, chicken gyros, chicken on a stick, roasted corn on the cob and other carry around friendly foods.

Savage-Race-Food-Stalls

There was a nice large main tent where people were enjoying food and drinks giving it a very cool Oktoberfest vibe. There were plenty of canopied tables scattered throughout the festival area as well giving people a nice view of the stage where they held pushup contests. Hats off to the Savages that participated because this Savage could barely hold her burger up after the race.

Changing room and showers: You mean garden hoses and changing tents. The garden hoses should have a sign next to them saying, “Obstacle #29” so cold! The changing tents were secure, clean and roomy.

Savage-Race-Changing-Tents-Venue

Exit through the gift shop: Savage race has the best prices for gear and still continues to do so. Good selection of shirts, compression sleeves, headbands and if you buy 2 shirts you get a venue specific shirt for FREE!

Savage-Race-Gift-Shop-Tent

The best next race deal around: For $75 you can buy a voucher for upcoming Savage races at any venue. That price includes processing fees and the mandatory insurance, but wait there’s MORE! You also get a Savage race wristband, a “Train Savage” t-shirt and decals.

Savage-Race-Voucher-Swag

Thank you Savage race for putting on an amazing event yet again, the first race of the year was incredible and this Savage is looking forward to even more fun at Maryland Spring on April 29th.

If you’re still on the fence about trying a Savage Race, it’s time to get off of that fence, grab some friends and jump into the mud or water pit because it’s time to get SAVAGE AF!

Savage-Race-First-Timers

Photo Credit: Kevin “MudMan” LaPlatney, Poly Poli, Savage Race 

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Rise of the social fitness challenge and OCR

Rise of the challenge

As the 2017 OCR season gradually opens up, you may find yourself looking for something to challenge you. You need to train, but that’s boring on its own. You crave that social world that OCR offers, but it’s months before you can actually participate. Sometimes you need something to engage you between races during the season. If you’ve been anywhere near the social media groups that have formed around our sport, you will have noticed the appearance of fitness challenges.If you are like me, you are not really surrounded by a lot of fellow OCR enthusiasts that share your particular brand of workout crazy, a social fitness challenge group may be for you. I’ll highlight some of the main fitness challenge groups related to OCR that are available:

OCRbeast.co

OCR Beast Co. offer a range of excellent paid Obstacle Course Racing specific coaching programs – available for monthly subscription from their website. They also run regular free challenges throughout the year on instagram. Most recently the dead hang challenge had , and the May Murph challenge they ran earlier this year. They have a great deal of community support and participation with over 6000 followers. Their challenges tend to last 30 days or so and have scaling options for all participants. Stay tuned for what they have coming next and definitely check into the coaching programs they offer.

Charity Challenges

Charity Challenges grew out of a twitter conversation between some friends in October, 2013. Since then they have steadily branched into a wide range of different fitness challenges and virtual events, many of which are applicable and support the sport of OCR. The primary goal of Charity Challenges is to raise money for charity, while allowing participants to enjoy fitness challenges. To participate, you donate to join that challenge, and log your reps for that challenge using your account on the charity challenges website. Team challenges are available and encouraged. Charity Challenges are extremely well attended with thousands of participants. Charity challenges produces patches and badges for completion of challenges. They are currently running a 1000 mile challenge which will last the entire year of 2017. You can sign up for that here

Machete 30

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A branch of Machete Madness, Machete 30 was founded by Victor Carrillo. Victor underwent an incredible transformation of his own to become a well recognized face in the world of obstacle course racing and now, among other things, he runs a Facebook challenge group that boasts 1200+ members. A new free fitness challenge is created and delivered to the group each month. Participants are encouraged to complete the movements each day of the month and to post a video or photograph of themselves doing so. Challenges are usually quite accessible for beginners and highly conditioned athletes alike, often involving minimal equipment. Victor is really great at engaging and encouraging participants, and community support is strong. If you’re looking for some real Machete Madness, check out Machete Madness events.

Captain Kaufmann

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Jeremy Kaufmann has produced a years worth of OCR based fitness challenges and workouts in the form of a book. Detailing dozens of innovative and tough fitness challenges, the Captain’s playbook is available both in print and in eBook form. Jeremy’s work spans a wide variety of movements essential to becoming elite at obstacle racing. I also think it is a great strength that Jeremy’s challenges are often body-weight based or may involve just basic equipment – that means it’s usually pretty easy to jump in without the need of a gym or weights. It might help to have wreck-bag or weighted vest for some challenges.  Watch out for posts with #captainschallenge on his instagram feed.

OCR Guy Challenge

 

 

 

 

 

 

 

 

@ocrguychallenge is run by myself (Glenn Hole). Currently in it’s 4th volume, ocrguychallenge is a co-operative challenge group, bringing trainers, athletes and participants together under one free community. Most of the challenges are tough, but we usually offer some scaling options for novices. I like to limit challenges to just one week, which allows prominent members of the OCR community (like team HEXT, Anna Solomon, Austin Azar, Josh Stryde and Lindsay Webster) to help out without too much of a time commitment. Previous challenges have included a bucket carry for distance, pull-ups, distance running, sleep and recovery, nutrition, yoga and OCR fitness bench-marking weeks. For finishers, I produce virtual badges for the completion of each challenge, and occasionally prizes are available. To join the next challenge follow @ocrguychallenge on instagram or join the ocrguychallenge facebook group.

Other notable players to watch:

We’ve also seen notable one off challenges from the Wieclawek Brothers @YYCbrosOCR, Hunter McIntyre @huntthesheriff, @southjersey_ocr, and @teamsocialmisfits. Watch these accounts for challenges in the future!

Conclusion

The social fitness challenge is an exciting new phenomenon that seems to have grown in some part at least from the broad appeal of OCR as a sport and a lifestyle. Love them or hate them, fitness challenges are growing all the time. For me, the challenges allow me to connect with friends I’ve made on the OCR circuit in a meaningful way. We get to compete with each other and endure difficult things together each time we get together for a challenge because that’s part of why we race in the first place. It’s also a great way to hold myself and others accountable to a high standard of fitness during the off season and between races. It’s a way of developing new friendships, teams and alliances. If you feel like you need something to keep you accountable and motivated until your next race, jump in on a fitness challenge!

Which fitness challenges have you enjoyed? Are there any I have missed? Leave a comment below.