The American Ninja Warrior Experience – Fans and Competitors: Come One, Come All

If you are a fan of American Ninja Warrior…
If you have a favorite Ninja…
If you train at a “Ninja Gym”…
If you love being challenged by new obstacles…
If you like racing against the best of the best, American Ninja Warrior Experience is for you. Fans and athletes of all ages and ability levels – spectator to pro – are welcome.  This is an immersive event with something for everyone.  Pssst…your kids (and you) can meet your Ninja heroes.  With the backing of NBC and Universal Brand Development, American Ninja Warrior Experience is sure to be high quality, challenging, and fun.

Here are the down and dirty details:

I know. I know.  Those aren’t a lot of details.  How much will it cost?  Which Ninjas will be there?  Is there swag and bling for competitors?  Obstacle Racing Media is in contact with Tom McCormack, Senior Vice President of Live Events at The ATS Team, and we will bring you the answers to these questions and more as they become available.  For now, you might want to revisit your Fall 2017 OCR calendar, especially if you live in/near Atlanta or Houston. This new brand in the OCR market is sure to be an event worth attending and fun for the entire family.

Read the full Press Release below.


NEWS RELEASE

NBC AND UNIVERSAL BRAND DEVELOPMENT COLLABORATE WITH
THE ATS TEAM TO LAUNCH

AMERICAN NINJA WARRIOR EXPERIENCE

Touring Obstacle Courses From the Emmy®- Nominated Hit NBC Series Challenge
 Fans of All Ages to Test Their Own Ninja Skills

UNIVERSAL CITY, Calif, MAY 22, 2017 – NBC’s “American Ninja Warrior” (ANW), the premiere obstacle course competition series that is revolutionizing sports entertainment, is coming directly to fans through an immersive live event experience geared for the whole family, it was announced today. Created in close collaboration with NBC, Universal Brand Development and The ATS Team, the specialists who design and build the obstacles and courses for the show, the American Ninja Warrior Experience will give fans of all ages an opportunity to test their “ninja skills.” Tickets for the American Ninja Warrior Experience will go on sale in June, with the first event scheduled for the fall of 2017.

Bringing together the show’s fan-favorite obstacles including, the Warped Wall, Quintuple Steps, Salmon Ladder and many more, the American Ninja Warrior Experience allows participants of all fitness levels to compete against friends and other athletes on a multi-stage adult open course. The best adult open course competitors can even earn a chance to run in the Pro Course Competition against the best Ninja Warrior athletes in the world. Pro-athletes also will be offering tips and tricks during adult workshops. Event attendees also will have the unique opportunity to be spectators and watch the best-of-the-best compete in pro-competitions.

Youth competitors will have a chance to get up-close and personal with professional athletes while they learn proper obstacle techniques during one of the many workshops held throughout the day. Kids also will revel in the fun of competing on two youth open courses, which will feature smaller versions of the obstacles seen on TV with varying degrees of difficulties.

“We’re incredibly proud to announce our partnership with NBC and Universal Brand Development. Together, with a groundbreaking show, we will bring the American Ninja Warrior Experience to cities around the country and give people of all ages the chance to compete on the official obstacles from the show,” said Tom McCormack, Senior Vice President of Live Events at The ATS Team. “This is set to be the authentic and fun, family friendly ‘American Ninja Warrior’ fan festival that audiences have been asking for.”

“Now in its ninth season, ‘American Ninja Warrior’ has become a national sensation, with millions of adults and children tuning in every week,” said Carol Nygren, Vice President, Worldwide Live Entertainment, Universal Brand Development. “The show inspires everyday people to test their own athletic abilities at home, and we’re excited to collaborate with NBC and The ATS Team to build the American Ninja Warrior Experience for the fans, bringing some of the show’s most popular obstacles to participants of all ages and all fitness levels.”

For additional information visit www.ANWexperience.com

About American Ninja Warrior
Now in its ninth season, American Ninja Warrior has become a national sensation with over 6 million people tuning in every week to watch incredible athletes and ordinary people alike challenge themselves mentally and physically on the most daunting obstacle courses ever seen on TV. The series has become a fan favorite for families and young adults spurning an entire athletic community to train year round for the show, build their own backyard courses and participate in American Ninja Warrior style competitions. Season 9 will air on June 12 on NBC.

About the ATS Team
The ATS Team is an international entertainment specialty company with offices in Los Angeles, Atlanta, and London. Our work can be seen in 193 countries. With complete entertainment industry solutions we offer development, production services, set construction, challenge and stunt design rigging, underwater and high angle life safety, camera solutions, special effects, and staging/truss rentals for all aspects of live and pre-recorded productions. Current clientele includes Netflix, NBC, CBS, ABC, FOX, Hulu, Amazon, Disney, and many more.

About Universal Brand Development
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences.  Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television.  Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).

###

CONTACTS:

THE ATS TEAM
Tom McCormack
SVP, Live Events
tom@ANWexperience.com

NBC
Traci Saulsberry
818-777-6649
Traci.saulsberry@nbcuni.com

Leslie Schwartz
818-777-3233
Leslie.schwartz@nbcuni.com

Kevin Castech
818-777-4816
Kevin.castech@nbcuni.com

UNIVERSAL BRAND DEVELOPMENT
Lauren Purnell
818-777-9311
Lauren.purnell@nbcuni.com

 

The Ultimate Beastmaster

Ok boys and girls.. What do you get when you cross American Ninja Warriors with the Olympics? You get The Ultimate Beastmaster, a new show available only on Netflix. Premiering on February 24th, this show came across my radar so I decided to see what it was all about and share my findings with you all. One of the first things I noticed was that Sylvester Stallone is the executive producer of the show. Hmm, why does this not give me confidence?

Basically we have contestants from 6 countries, Brazil, Germany, Japan, Mexico. South Korea and The United States. But wait, there’s more.. the show has 6, count’em 6, county-specific versions, each with their own hosts. So not only do we as the US audience have the US hosts, Terry Crews and Charissa Thompson, but we snippets of the host from the other 5 countries, Anderson Silva and Rafinha Bastos (Brazil); Seo Kyung Suk and Park Kyeong Rim (South Korea); Ines Sainz and Luis Ernesto Franco (Mexico); Hans Sarpei and Luke Mockridge (Germany); and Sayaka Akimoto and Yuji Kondo (Japan.)

There are 4 levels of the course within the “Beast.” And yes, the course from the outside looks like a giant chinese mechanized dragon. The contestants move thorough the levels by finishing among the top at each level. Level 1 starts with 12 contestants (2 per country) and the top 8 finishers move onto Level 2. The top 5 contestants from level 2 move onto level 3, also known as the Energy Pyramid. And the top 2 contestants from that level move onto the final level 4, known as the The Power Source. With all scores wiped out at this level, the person that scores the most points during this level wins the title of Beastmaster.

The Beastmaster’s from each episode meet in the season finale in the hopes of becoming “The Ultimate Beastmaster.”

The athletes come from various sports; triathletes, rock climbers, gymnast, military, an NFL player, parkour athletes, who I would think would excel on this type of course, crossfit instructors, Olympic swimmer Ed Moses from the 2000 Summer Olympics where he won a gold and silver medal (and at the age of 35, one of the oldest contestants on the show), and yes, even an Obstacle Course Racer, Shaun Provost, seen in episode 1.

The first thing I DID NOT like about the show is the fact they they released all 10 episodes at one time. Really Netflix, while that may be good for shows such as Daredevil and Luke Cage, it does not seem like a smart move to give viewers the ability to skip all 9 episodes and get right to the season finale.

I have never been a fan of the American Ninja Warrior shows, finding them a bit too cheesy for me. But the Ultimate Beastmaster is cheesier than the Hickory Farms kiosk at the mall during Christmas. The host do nothing for the show other than to act as glorified national cheerleaders. And having 6 different hosts teams (yes, we see all 6 of the county host teams at various times throughout the show) just added to it. And to have the water colored red and called “beast blood.” Seriously!

Another thing that irked me was that during some of the shows, some of the contestants who started later in the flow of  the 1st level knew they had enough points to advance so they purposely failed an obstacle. While this may seem like a strategy for keeping healthy for the other levels, I felt like as an audience member I was being cheated in some way. I mean just imagine if an Olympic runner started to walk during a race because he know that the other contestants had fallen down and gotten hurt and he/she they did not have to push themselves.

But there were some things I did like; the design of the obstacles themselves; challenging at first and getting progressively harder at each level. And a contestant could get “Point Thrusters” along the course, each worth 10 additional point, so this could add to their point lead which came in handy if they failed the last obstacle on each level. One of my fav obstacles in the show was the “Mag Wall.” Basically a climbing wall, but some of the holds are attached magnetically and subject to “falling” off the wall, thus dropping the contestant or making it harder for the contestant to complete the wall. Another fav of mine is the “Prism Strike” on level 3. Here the competitors must hold onto the rope handle as it swings through a curved track. And if they are good enough, they can snag some points at the Point Thruster along the track.

Was the show worth watching all 10 episodes? NO! I felt that I wasted the first 9 hours I spent watching the show leading up to the final. You really do not form a relationship with any of the contestants while watching the show. And despite my earlier comment about Netflix making all 10 episodes available at once, if you are interested in the show, watch episode 10; you see all the obstacles and only have to endure it for 60 minutes.

If you are a Netflix member, you can watch the show here.

All images courtesy of Netflix.

Matt Iseman/Jeff Cain

itunes-button stitcher_button

Matt Iseman and Jeff Cain

Episode 183 – Matt Iseman and Jeff Cain.

Matt and Matt talk about stand up comedy in LA, how Iseman got to American Ninja Warrior, and new stuff for the Ninjas in 2016.

Matt and Jeff talk OCR old days, Barkley Fall Classic, and Jeff’s non profit, For Those Who Would.

Today’s show is sponsored by:

BoneFrog Challenge – ORM10 gets you $10 off all 2016 races.

Epic Series – Use code ORM20 for 20%off June 11 in San Diego, CA.

Liquid Run – Code ORM25 gets you $25 off admission.

Show Notes:

Matt Iseman tweets a lot.

For Those Who Would Website.

Jeff on Episode #6 way back in July 23, 2012.

Jeff’s Obstacle Racers Prayer blog post.

You can use the player below to listen or use the iTunes or Stitcher buttons at the top of this post.