For starters, as promised, its 15 minutes with Carlo and Amelia to talk NFL Championship games. Amelia also expands a little on the whole “enjoying dry needling in her butt” that she eluded to on The Tim Ferris Podcast. For those that hate our football chats, you can fast right the heck forward. For those that love them, enjoy.
The main course on this episode is Jesse Fulton. Jesse was a professional snowboarder for 13 years before going on to coach the Canadian Olympic snowboarding team. He also is one of the founders of 365 Sports.
365’s website says that they “Specialize in Event Management, Experiential Marketing, Concept and Development and Brand Execution. We provide creative, fun and innovative athletic events to engage all participants, seasoned athletes and novices alike. We are dedicated to inspiring a healthier, happier society through the combination of fitness and philanthropy”
In other words, they put on cool ass events like ski and snowboard festivals, The Urban Slide, and 5K Foam Fest Canada. 365 was also announced as strategic partner for the OCR World Championships, which is what led to this interview.
Jesse and Matt talk about translating industry knowledge from “action/adventure sports” to OCR, how to launch a brand successfully in Canada that previously failed in the US, and what he and his team are going to bring to OCRWC.
Today’s episode is sponsored by Mad Anthony Mud Run. $50 before February 10th.
It is also sponsored by Macon Mud Run. April 2nd, 2016 in Macon, Georgia.
Shreducation The TV show Jesse was a part of that was sold to 4 different networks.
You can use the player below to listen or use the iTunes or Stitcher buttons at the top of this post.