Norm Koch

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Norm Koch

On today’s show we speak with Norm Koch. Norm recently left Spartan Race after 6 years. We talk to him about:

  • His career prior to OCR
  • His early days an obstacle racer and Death Racer
  • Why he left Spartan Race
  • His thoughts on the industry as a whole
  • Much more.

Todays Podcast is sponsored by:

BattleGrounds – May 20th and Sept 23, 2017. Use code ORM10 for $10 off registration.

Show Notes:

Bermuda Triple Challenge – ORM Video coming soon!

Norm’s first appearance on this show – Episode 16 from 2012.

Other Podcasts To Check Out

World’s Toughest Podcast

NE Spahtens Podcast

Dirt In Your Skirt Podcast

Listen using the player below or the iTunes/Stitcher links at the top of this page. 

Norm Koch Leaves Spartan Race

Norm Koch Spartan Race

Norm Koch has been a familiar face at Spartan Race since 2012. Many of us encountered him at the first ever Spartan Ultra Beast in Killington, VT. in September of that year. Back then, he was one of the only full time race directors at Spartan. He was known to design courses that tested athletes in ways that surpassed their limits. He is a visionary in the realm of obstacle course design and execution.

Participants developed a love, hate relationship with his particular style of torture.  In turn they birthed the battle cry , “EFF NORM!” This infamous cry became the racers mantra and echoed through courses (and Facebook) around the country.

His Spartan journey began as an early participant (and finisher) of the now defunct Death Races. He soon began working for Joe, and grew shortly thereafter into an iconic race director. He informed me yesterday that he is leaving Spartan Race.

These are his words:

So its finally happening, I will not be representing Spartan moving forward. My opinions and ideas are mine and mine alone. Muhahahah

I would like to thank most of the Spartan Staff for the opportunity to work with everyone on the team. We have had some good times. I will miss the build crews and a few of the office people. The best has been meeting all the volunteers and competitors. It’s been so cool to find so many like-minded people.

I do love seeing everyone at races no matter what the race series is. I am looking forward to being more supportive of OCR community.

• I would say I’m leaving Spartan, not OCR.

• My ideas and Spartan have changed, I feel an inability to make the changes that I wanted to due to the size of the company

• Everyone knows I’m proud of being part of Spartan since the early days and help shaped its growth over the years.

• I love Spartan and it will always be a part of me, literally my calf tattoo is representative of my Death Race participation – The good old days.

• This is not me leaving the sport moreover me looking to do something new.

• I would love to do something like designing courses for existing series and working with their brands to offer signature courses,

Starting a new series where I have complete creative control over the process is my goal. Any investors feel free to hit me up…. hahahaha.

USAOCR with Tim Sinnett

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Tim Sinnett USAOCR

On today’s show we talk with Tim Sinnett. You may know Tim as The Race Sherpa and/or as husband of OCR athlete Rose Wetzel. He recently became a member of the media committee for USAOCR.  On this episode, we attempt to answer (among other things) what USAOCR is, what this first event in Miami is all about, how OCR may get into the olympics, and how you can get involved.
Todays Podcast is sponsored by:

Obstacle Guard – Code ORM gets you 10% off all orders in the U.S.

Show Notes:

Race Sherpa OCR – Facebook page.

Sports Illustrated article – Referenced in this podcast.

USAOCR.org – Homepage and how you can you can run for a seat on the Board of Directors.

Listen using the player below or the iTunes/Stitcher links at the top of this page. 

Tough, Tougher, Toughest

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Toughest Mudder

On today’s episode, we welcome Nolan Kombol, Senior Director of Product from TMHQ back to the show. We clear up a lot of confusion on the new Tough Mudder 5k and the Tough Mudder Competitive Series.

Bonus Preview Track : First verse of Keith Allen’s latest jam.

Todays Podcast is sponsored by:

Human Octane – Demolish barriers with f#cking awesome OCR apparel.

Udder Mud Run – Use code ORM for $10 off this race that takes place August 5, 2017.

Show Notes:

A little more on the TM Competitive Series

Listen using the player below or the iTunes/Stitcher links at the top of this page. 

Tough Mudder Introduces New Prizes And “The Holy Grail”

This morning, Tough Mudder announced some details around their competitive series, including new info about Tougher Mudder series, some updates around World’s Toughest Mudder, and they introduced “The Holy Grail”.

Here are some highlights from the press release and the new Tough Mudder competitive series homepage:

  • First woman individual to get 100 miles at WTM earns $50,000.
  • First male individual to get 110 miles at WTM earns $50,000.
  • Most cumulative miles earns $10,000 for top male and female at end of Toughest series.
  • $5,000 bonus at Toughest for first male and female to reach 50 miles at each event.
  • The Holy Grail – An actual grail plus additional swag for completing a Tougher, Toughest, and World’s Toughest within the calendar year of 2017.

We have a call with TMHQ on Thursday to get additional details so stay tuned.

TOUGH MUDDER TO DEBUT “TOUGHER MUDDER” COMPETITVE EVENT SERIES

CBS Sports Network and CBS Sports to Televise Toughest Mudder and World’s Toughest Mudder Events

Active Lifestyle Brand to Offer More Than $350,000 in Prize Money in 2017

NEW YORK, NY (March 7, 2017) – Tough Mudder Inc., will debut its newest competitive event series, Tougher Mudder, at events worldwide beginning in New Orleans on March 18th. The next evolution of the company’s event series, Tougher Mudder is a competitive start wave that will be held at every Tough Mudder Weekend in 2017, and the top three male and female winners will be awarded prize money. Tough Mudder, the leading active lifestyle brand, will be offering more than $350,000 in prize money across its suite of competitive event series in 2017.

At World’s Toughest Mudder 2017, the culminating event of the Tough Mudder event season, $170,000 will be awarded during the grueling 24-hour endurance competition, which is being held at Lake Las Vegas on Nov. 11-12. The Toughest Mudder series, six global, eight-hour, overnight competitive races, will bestow more than $100,000 in prize money during its inaugural season.

Tough Mudder, Inc. is also launching Tough Mudder 5K in Nashville on August 12 to meet the growing demand of metropolitan people who are attracted to mud runs, as well as to serve as an entry point to obstacle challenges. The 3.1-mile event will provide an accessible yet rewarding challenge for city dwellers and will feature more than 10 signature Tough Mudder obstacles, excluding the more extreme elements, like ice and electricity found in the 10-12 mile event.

For the first time ever, CBS Sports Network will televise six regional qualifying events, with programming beginning in June. Tough Mudder will bring all the action to viewers across broadcast, cable and digital platforms, including CBSSports.com and the CBS Sports app. CBS Sports Network’s coverage will bring viewers behind-the-scenes providing a first-hand experience as participants train and compete on the road to being crowned World’s Toughest Mudder. World’s Toughest Mudder culminates with a broadcast on CBS in December.

“Tough Mudder is thrilled to debut three new event series in 2017 – Tougher Mudder, Toughest Mudder and Tough Mudder 5K,” said Will Dean, CEO and Co-founder of Tough Mudder, Inc. “We remain dedicated to innovation and the development of new products and entry points that enable millions of people around the world to be part of Mudder Nation, furthering our position as a global leader in the active lifestyle and endurance sports categories.”

The competitive event series prizing is as follows:
• World’s Toughest Mudder – Competitors are eligible for more than $170,000 in total prize money. Individuals can win bonus prizes of $50,000 by being the first female who completes 100 miles or male who completes 110 miles during the 24-hour race.

• Toughest Mudder – With over $100,000 up for grabs in 2017, more than $17,000 will go to the top five male and female finishers, including bonus prizing of $5,000 for the first male and female to reach 50 miles at each event.

An additional $10,000 will be bestowed to the top male and female finishers with the most miles at the end of the Toughest Mudder events season, Participants will be ranked, and the qualifying ranking, a minimum of 25 miles completed at Toughest Mudder, enables individuals to qualify for the “Contender Category” at World’s Toughest Mudder and be eligible for additional prizing.

• Tougher Mudder – $1,700 in prize money will be awarded at each event for top male and female finishers, totaling nearly $70,000 for the year.
The new competitive event series and enhanced prizing expands Tough Mudder, Inc.’s global footprint as an industry leader. It demonstrates the company’s commitment towards innovation with its newest offering for the fast-growing active lifestyle and endurance sports communities, encouraging team-building and facilitating World’s Toughest Mudder training.
World’s Toughest Mudder 2016 set industry records, drawing 3.6 million views with more than 3.5 million minutes of coverage consumed across Tough Mudder digital platforms by fans in more than 200 countries tuning in. Tough Mudder’s proprietary live stream drew nearly 1 million views and more than 439,000 unique viewers on Tough Mudder digital platforms including mobile devices, computers, and OTT devices, and Tough Mudder’s Facebook Live steam garnered more than 2.6 Million views with an organic reach of 14.2 Million

For more information on Tough Mudder and to see the 2017 schedule of events, visit toughmudder.com. Join the conversation on social by following Tough Mudder on Twitter at @ToughMudder, on Instagram @Tough_Mudder, on Facebook at facebook.com/toughmudder on Snapchat at Tough.Mudder and on YouTube at YouTube.com/ToughMudder.
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About Tough Mudder, Inc.:
Founded in 2010 with the launch of the Tough Mudder Full event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company and leader in sports video content creation and distribution. The brand includes: Mini Mudder, a 1-mile obstacle course designed for kids ages 7-12; Tough Mudder 5K, an accessible yet rewarding challenge packing signature Tough Mudder obstacles into a 3.1-mile course; Tough Mudder Half, an obstacle course challenge bringing the thrills of Tough Mudder to a 5-mile course; Tough Mudder, a competitive start wave that takes place during all Tough Mudder Weekends; Toughest Mudder, an eight-hour, overnight competition series; and World’s Toughest Mudder, a gruelling 24-hour endurance competition. The brand also encompasses an extremely vibrant engaging social and digital community and serves as a destination for fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants globally to date, Tough Mudder Inc. will host more than 130 events worldwide in 2017 in nearly a dozen countries, including Asia, Australia and more through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). More than 20 of the world’s leading brands are sponsorship and content distribution partners, including Merrell, Jeep, Kingstone Press, Vega, Olympus, For Goodness Shakes, Bosch, Snapchat, Live Stream, Sky Sports, ESPN Media Distribution, The CW and CBS Sports. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudder, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.

Media Contacts:

Angela Alfano
(703) 447-5629
Angela.Alfano@ToughMudder.com

Jodi Kovacs
(732) 597-2094
Jodi.Kovacs@ToughMudder.com

Ethan Metelenis
(917) 882-9038
Ethan.Metelenis@ToughMudder.com

Robert Zimmerman
(917) 543-1046

Rob@zimstrategies.com

 

 

Cerebrun – Lessons From An OCR Failure

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Cerebrun Photo

Back in early 2012, Jeff Neal has a genius idea to put on an obstacle race and make millions, or at least thousands. Tough Mudder, Spartan, and Warrior Dash were printing money as far as he could tell, so how hard could it be? We dive into all that went wrong, and some that went right in this history lesson in OCR.

Todays Podcast is sponsored by:

Savage Race : New obstacles, new locations, new syndicate medal. Check them out at Savage Race.com

Buff USA: BUFF® is offering 15% off your next purchase at buffusa.com. Just use the code “ORM”

Show Notes:

Jeff’s blog where he lays it all out.

Listen using the player below or the iTunes/Stitcher links at the top of this page.